The Association of Magazine Media

Thursday, October 16, 2014

Download the 2014 MPA Magazine Media Factbook
The latest MPA Magazine Media Factbook is filled with facts, data, charts, and graphs illustrating the power and vitality of magazine media.
Martha Stewart Magazines to Be Licensed to Meredith Corp.
“The Martha Stewart magazines have very loyal consumer audiences and fit well in our portfolio,” said Stephen Lacy, Meredith’s CEO, in an interview.
Runner’s World Launches Zelle, the New Women’s Running Vertical
Runner’s World Women’s Editor Elizabeth Comeau, (who also happens to be America’s First Test Tube Baby,) appears on Fox Business News to talk about the new site launching today at zelle.runnersworld.com.
Q&A with Consumer Reports Editor, Ellen Kampinsky and VP General Manager, Brent Diamond
Husni writes: " Since 1936 Consumer Reports magazine has been the most trusted source for reviews and comparisons of consumer products and reports from in-house laboratory testing in the world. But with the November 2014 issue, some things are changing, in fact a lot of things are changing, however the mission and focus of the magazine are not changing."
The Atlantic Tries to Turn Native Inside Out
Beginning with the biology of a Porsche driver's heart rate and breathing: The Atlantic’s creative marketing arm, Atlantic Re:think, recently overhauled its native ad strategy, introducing a new responsive, immersive and highly customizable platform for long-form branded content. Today, the publisher is taking advantage of the new platform to unveil one of its biggest custom content campaigns to date, “The Art of the Thrill,” for luxury auto brand Porsche.
More on Meredith Introducing Native “Buzz” Platform
“More than 50 percent of Fitnessmagazine.com’s traffic comes from mobile,” says Amanda Wolfe, Senior Digital Director, FITNESS Magazine. “With the new responsive design, we’re able to offer our readers a better user experience and access to increased custom content for their busy on-the-go lives.”
Reddit Debuts Its First Official Mobile App
Reddit is a web traffic powerhouse. And at 174 million regular monthly users, its growth shows little sign of slowing.
Bilton: Publishers want out of Apple’s Newsstand Jail
Google Unveils New Nexus Lineup, and a New OS Called Lollipop
iPad Air 2 and iPad mini 3 with Touch ID & Burst Mode Confirmed
The Atlantic Magazine Checks in on Cheshire 12 Years After AEP Buyout
The Examiner’s Ryan Teague Beckwith Joins TIME As Senior Editor
TIME Promotes Seven, Adds Three
Matthew Schnipper Joins GQ
Michael Crowley to Politico
Defense One Launches Morning Newsletter "The D Brief"
“T” Magazine Turns 10, Celebrates With a Party at Christie’s
Tony Bennett Lends His Q Factor to Staten Island
Former EIC of High Times Will Recount His Wild Days in a Tell-All Book Trilogy
CBS Launches Expansive Digital Subscription Service
The 7 Deadly Brand Social Media Sins, Illustrated
Shweiki Media: How Much It Costs to Print a Magazine
Is the iPad Market Saturated?
US Programmatic Ad Spend Tops $10 Billion This Year, to Double by 2016
This Is How to Sell Cars With Data in 2015 Two Words: Multiscreen Programmatic
Pageviews Aren’t Perfect, but Ad Buyers See Flaws in Attention Measures
Millennials Optimistic About The Future, Concerned About Education
More Consumers Reading Email; Still Too Many Offers, Too Little Interesting
Pinterest: The Coming Ad Colossus That Could Dwarf Twitter and Facebook
Discover how new technologies, data and insights can be used to grow and increase the true value of your readers at MPA’s Audience 2.0 Symposium. Register today! November 13, Hearst Tower, NYC.
Find out how magazine media's top executives are preparing for What's Next at the 2015 American Magazine Media 360°Conference, our industry's most important meeting. February 2-3, 2015, NYC.
The law is changing as fast as your job description. ASME's annual Legal Briefing for Magazine Editors will bring you up to speed on the latest legal developments. In a fast-paced and interactive day-long program, learn what you need to know to keep your magazine out of court.
The law is changing as fast as your job description. ASME's annual Legal Briefing for Magazine Editors will bring you up to speed on the latest legal developments. In a fast-paced and interactive day-long program, learn what you need to know to keep your magazine out of court.
The ASME Best Cover Contest 2015 Call for Entries is now available for download. The Best Cover Contest honors magazines published between January 1, 2014, and December 31, 2014.
 
 
October 23 - 24, 2014
ASME
Two-day workshop for junior-level editors on print and digital fundamentals. Includes how to pitch and assign • line edit • write display type • work with art and photo • write and edit for the web • develop content for tablet magazines • maximize the value of social media • manage your career.
October 23, 2014
Condé Nast
Join your fellow junior editors for an evening of networking and a Q&A with Wired's Editor in Chief Scott Dadich, at the next ASME NEXT Talks. Registration includes open bar.
Make no bones about it - we'll seize any occasion to celebrate. Bring Mexico's annual celebration of death to life on MarthaStewart.com.
 
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