Monday, September 29, 2014
Magazines Get a Way to Measure Their Reach Across Media Platforms
An audience measurement system being introduced on Monday will allow individual magazines to capture broad consumer engagement for the first time, whether it is a fan watching a Cosmopolitan fashion video on a mobile phone or a reader looking at a favorite new recipe from Bon Appétit on Pinterest. Mary G. Berner, president and chief executive of MPA, the Association of Magazine Media, said the new monthly system, Magazine Media 360, would measure audience engagement for print and for digital editions and video across desktop and mobile devices. It will also capture data for five social media networks, although those will be reported separately.
Mary Berner Discusses MPA's New Metrics
“This is the first time ever that any industry, including magazine media, will be able to capture consumer demand across all its platforms,” Berner said, putting the emphasis on “first.”
Magazines to Count Readers in New Way
Magazine publishers have long argued that traditional industry print metrics like newsstand sales and ad pages fail to capture the growth of their audiences online. Now they are getting a chance to show it.
Magazine Metrics Expand Beyond Ad Pages to Digital: Monthly Report from the MPA Will Measure 147 Periodicals' Reach Beyond Print
For decades, ad pages were one of the key metrics for gauging the overall health of a magazine. But as magazine brands have come to encompass more than just a printed product, publishing industry insiders have been looking for new data that better reflect those changes. This week MPA–The Association of Magazine Media is officially rolling out a new brand audience report called Magazine Media 360° that will measure periodicals’ reach beyond the printed page.
MPA Introduces New Metric for Magazines
On a conference call Wednesday, M.P.A. president and chief executive Mary Berner said that measuring consumer demand for magazines with circulation numbers “is like pegging viewership of the Super Bowl to the number of people sitting in the actual stadium—it just simply and significantly underrepresents the actual audience."
The New York Times' Most Wanted (Popular Demand)
For the first time in over thirty years, magazines on the “Most Wanted” media page are ranked by multi-platform audience (and they are ALL UP), as opposed to print advertising pages.
360 Is Getting Support from the MPA Rank-and-File
"September 29 is the debut of MPA–The Association of Magazine Media's Consumer 360 compilation of members' audience and total reach in four categories–print and digital editions, desktop and laptop Web, mobile Web and video. MPA CEO Mary Berner is confident that Consumer 360 will overtake advertising pages and circulation in importance to advertisers, and the optimistic feedback from three executives suggests she and her team have the support of MPA members."
Magazine Industry Bares All
Jason Abbruzzese writes: "If the MPA assembled this study in an attempt to refute the assertion that magazine audiences are dwindling, its data vindicates them. Total mobile audience among the titles tracked has nearly double compared to August 2013, while video audience has grown by more than 50%."
New Yorker’s Magazine Covers Shift from Polite to Provocative
The New York Yankees Honor Derek Jeter with the Original Drawing of The New Yorker Cover
At the Newsstand: Entertainment and Celebrity Magazines
People Gets George Clooney Wedding Photos
Bonnier Releases iOS 8 Update for Its U.S. Replica Editions
Forbes Editor Randall Lane, and Luisa Kroll, Forbes Senior Wealth Editor Talk about the Ranking of the 400 Richest Americans
Consumer Reports Test Shows It Takes a Lot to Bend New iPhones
More on Wiz Khalifa, and Afrojack Headlining Forbes Under 30 Music Festival
InStyle’s 20th Anniversary Bash Among Highlights from the Best Parties Since Fashion Week
InStyle’s Fashion News Director Eric Wilson Chimes in about Sightings at Paris Fashion Week
Q&A with Keith Jenkins on His "Meteoric Ascension" at National Geographic
Eric Gillin Promoted to Epicurious Executive Director
Wenner Media, to Partner with iSocket to Launch Automated Media Sales Program
Apple Takes Biggest Bite of Mobile Web Traffic
American Express Faulted for Ads Promoting Sponsored-Content Site
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Ad Age's 2014 Media Mavens
Find out how magazine media's top executives are preparing for What's Next at the 2015 American Magazine Media 360°Conference, our industry's most important meeting. February 2-3, 2015, NYC.
Learn how to attract, convert, engage and monetize your audiences across screens at MPA’s Audience 2.0 Symposium – featuring can’t-miss magazine media innovators and digital experts including Hayley Romer, VP and Publisher, The Atlantic. November 13, NYC. Learn more and register today.
October 23 - 24, 2014
Two-day workshop for junior-level editors on print and digital fundamentals. Includes how to pitch and assign • line edit • write display type • work with art and photo • write and edit for the web • develop content for tablet magazines • maximize the value of social media • manage your career.
October 23, 2014
Join your fellow junior editors for an evening of networking and a Q&A with Wired's Editor in Chief Scott Dadich, at the next ASME NEXT Talks. Registration includes open bar.
Regarding The New Yorker's Animated Cover: “When I arrived in New York for the first time, it was pouring,” the German artist Christoph Niemann says. “Maybe that’s why, to my mind, there’s no place on earth where being stuck in traffic on a rainy day is more beautiful.”