Thursday, September 4, 2014
Michael Bloomberg to Return to Lead Bloomberg L.P.
Michael R. Bloomberg has decided to reassume the leadership of his business empire only eight months after ending his final term as mayor of New York.
Time Inc. Explores Text-to-Pay Subscription Sales
Time Inc.’s IPC Media are testing a new subscription conversion method with SMS text messaging for InStyle and Marie Claire. The objective is to develop a new touch point for millennial readers.
How Condé Nast Retooled for Programmatic
Condé Nast may be a glossy magazine company at heart, but it’s also embracing the promises of programmatic selling, at least in its own way. Here’s a look at how it’s made programmatic work.
Cosmopolitan.com to Spearhead #CosmoVotes
Beginning Monday, Cosmopolitan.com will be spearheading #CosmoVotes, a campaign to encourage its readers to vote in the midterm elections, through social media, endorsements, and feature articles.
New Times Editor on What His Paper Owes the Reader
In the wake of the videotaped beheadings of American journalists James Foley and Steven Sotloff at the hands of the jihadist group ISIS, New York Times executive editor Dean Baquet weighed in on a debate that has loomed large as footage of the killings spread like wildfire across the web: to watch or not to watch.
Grayle Howlett Is TV Guide Chief Revenue Officer
People and Instyle Feature Toronto International Film Festival Content
Instyle Talks About the Shift from Heels to Boyish Flats
Kate Moss Returns for Anniversary Cover of Another Magazine
DownBeat Magazine’s Apple Newsstand App Gets an Update
Emails With Discounts Heavily Influence Purchase Decisions
Tablet Device Growth Soft, Getting Softer
World’s Biggest Brands Rapidly Moving Programmatic Away From Agencies
Don’t miss Mashable’s Mike Kriak, CFO/COO, as he outlines how technology can predict and track the viral cycle of content, keeping editors, readers and advertisers ahead of the competition. Complimentary for MPA/ASME members – save your seat, register today!
Summer might be winding down, but you'd never guess it from this sunny set of songs. Our September top 10 list kicks off with a remix of Calvin Harris' ode to the warmest season, and the playlist continues to heat up from there.