Thursday, August 14, 2014
Inside InStyle’s 20th-Anniversary Celebration
The magazine is celebrating with a “mega-issue,” with six-time cover girl Julia Roberts gracing its front– it’s biggest yet with 708 pages and 485 ad pages. The publisher is also unrolling a series of digital and social efforts, including a microsite. It used Snapchat to give its users a sneak peak of the September cover last Thursday.
People StyleWatch Quiz Helped Magazine Sell More Print Ad Pages
An eight-question online quiz helped People StyleWatch publish its largest September issue ever this year in terms of ad pages and revenue.
More on Condé Nast's Lucky Magazine Merger with E-Partner BeachMint
Condé Nast will still be printing Lucky, and Anna Wintour, the company’s artistic director, is said to be retaining an advisory role.
How New York Magazine’s Approval Matrix Went from the Back Page to TV
If the last page of a magazine is supposed to be a good-bye, then New York Magazine’s popular Approval Matrix is a smack and a kiss at the same time. Read about how it grew beyond the page.
Allure Lauching Salon and Spa Booking Service
Come Monday, Allure readers will be able to book a salon or spa appointment straight from the magazine’s Web site. “We’re marrying accessibility with information,” said Linda Wells, editor in chief of Allure.
National Journal Explores Fake NRCC "News Sites"
The National Journal’s Shane Goldmacher recently detailed efforts by the National Republican Congressional Committee to attack Democratic challengers and incumbents using fake “news sites,” promoted through advertising.
There Are More Scented Ads in Magazines this Year
Magazines have been more fragrant than usual this year. During the first six months of 2014, magazines ran 17 more perfume and cologne ads with scent strips than they did a year earlier, good for a 10% increase.
More on Conde Nast Puts Epicurious.com Under Bon Appetit Control
Red Bull Media House Brings Its Magazine Online
Drew Schutte Named Details Publisher
Q&A with Christian Baesler, VP of New Media at Bauer Media Group
Hearst Newspaper Editor Praises Hudson News Employee
U.K. Lifestyle Magazine The Debrief Tries Editors As Ad Writers
Arizona State Senior Lineman Comes out to Local Magazine
Los Angeles Times Names Publisher, CEO
Wolff: What Lies Ahead for Newspapers?
Amazon Rolls Out Mobile POS System
Worldwide Mobile Advertising Hit $19.3 Billion in 2013
Standing Alone, Microsoft Asks Feds for Privacy Legislation: Amazon, Google and Twitter Pushed Against Privacy Legislation
USPS Increases FYQ3 Revenue by 2 Percent with $2 Billion in Losses
ANA's Liodice: Marketers Not Hiding "A Magic Bucket of Cash" from Agencies
Ad Industry Group Aims to Steer Brands Clear of BuzzFeed-Style Content
Why The New Viewability Standards Are Flawed
... But Without Performance, You Have Nothing
Don’t miss Mashable’s Mike Kriak, CFO/COO, as he outlines how technology can predict and track the viral cycle of content, keeping editors, readers and advertisers ahead of the competition. Complimentary for MPA/ASME members – save your seat, register today!