The Association of Magazine Media

Monday, August 11, 2014

More on Magazine Circulation Figures Slip 1.9% in First Half
“This is a one-note song in the entire symphony,” said MPA CEO and President Mary Berner. “Today we have to refer to a magazine’s branded content across the entire ecosystem. That includes print, digital, Web and video — social media to a certain extent. You can’t simply follow this as your only resource to how the publishing industry is doing.”
More on How Prevention Increased Newsstand Sales
The glossy posted the biggest single copy sales increase of any magazine reporting to AAM. To what did Prevention attribute its 13 percent jump? Read on...
Harper’s Publisher Standing Firm in His Defense of Print and Paywall
Harper’s, which is nonprofit and funded by a foundation, has been available online for a decade. But to read anything, you must subscribe to the physical magazine too.
People Releases Two New Special Issue Mags
With standalone special issues becoming a bright sales spot on newsstands, Time Inc.’s flagship brand People has invested heavily in their production over the past decade. The weekly celeb-centric title is set to release two new special collector’s issues in August.
Epicurious Taps Swirl In-Store Mobile Beacons
Epicurious, Condé Nast’s digital platform for all things food, has partnered with Swirl Networks, which operates in-store mobile beacons powered by Bluetooth Smart and Apple iBeacon.
More on Julia Roberts, InStyle’s September Cover Girl
InStyle September cover girl Julia Roberts talks about style, feeling pretty and her life at home as covered in the feature that appears in the special 20th anniversary edition.
Scientific American Hosts "Science of Learning" 2014
Scientific American editor in chief Mariette DiChristina and Macmillan Education's higher education division vice president Susan Winslow co-hosted the monthly's second Science of Learning conference at New York's Asia Society on August 5.
Bon Appétit Joins Reality Foodie Fray With New Bravo Show: Best New Restaurant Is Mag's First Foray into Broadcast
For the first time in its 58-year history, Condé Nast’s Bon Appétit is hitting the airwaves. This January, the magazine will partner with Bravo on a new competition series, Best New Restaurant, which pits 16 different restaurateurs against each other.
These Magazines Have Everything an Apple-Lover Needs to Know
Shape Magazine’s Healthy and Tasty Snack Winners
Shape Magazine’s Healthy and Tasty Snack Winners
Cara Katz Named Ad Director of New York
Harper’s Publisher Doesn’t Mind Weblogs, Still Hates Internet
Maureen Dowd Joins New York Times Magazine
Davis: How Book-a-Zines Are Endangering the Newsstand
A New Magazine with a Different View: Womankind
Media, Entertainment Execs Trading Cost-Cutting for Growth
Webrooming is Changing What Commerce Means for Publishers
How to Win Them Back: Getting the Most from Reengagement Emails
U.S. Ad Rev Forecast to Rise 2.5% in 2014
An Open Letter to the Author of an Open Letter to John Oliver
Mobile Shoppers & the Act of Beaconing
People Are Pretty Much Glued to Technology 24/7
Viewability Drives Awareness, Recall, Intent, TubeMogul Study Shows
What Should Marketers Do When Brand Negativity Goes Viral?
Help, My Algorithm Is a Racist
Come hear an international authority on psychological profiling, consumer analytics and talent management. Join Dr. Tomas Chamorro-Premuzic, professor of business psychology, University College London, for a look at how big data and social media are impacting the magazine media workplace, as well as tactics for working with Gen Y and Millennials. Coming next Monday, September 8, NYC.
Don’t miss Mashable’s Mike Kriak, CFO/COO, as he outlines how technology can predict and track the viral cycle of content, keeping editors, readers and advertisers ahead of the competition. Complimentary for MPA/ASME members – save your seat, register today!
September 08, 2014
MPA - 757 Third Avenue, 11th Floor
September 23, 2014
MPA - 757 Third Avenue, 11th Floor
Tech and Publishing: A Symbiotic Relationship for the Digital Age
We are living in a golden age of naked TV. Need a refresher on how we got here? In the first investigation of its kind, GQ discovers the 16 most important moments in the history of small-screen nudity and provides probably too many photographs of all of them.