Friday, August 1, 2014
Hearst’s Interesting New Approach to Advertising
Hearst Magazines President David Carey and Marketing President Michael Clinton discuss increasing advertising revenue, print innovation and investing in digital. They speak on “Market Makers.”
Hearst's Magazine Chief David Carey Is Still Hot on Print Deals
Hearst's magazine publishing group continues to look for acquisitions and is more likely to purchase a print property than a digital asset, president David Carey said. "We would buy more magazines if they are category leaders," Carey said in an interview with CNBC Digital at Hearst's New York headquarters earlier this week. "We like to acquire earnings potential."
Women’s Health Editor in Chief Michele Promaulayko on New Branded Race Events to Fight Hunger
Promaulayko discuses the brand's philanthropic race event series RUN10 FEED10 on Good Morning America with Ginger Zee: Anyone can sign up to run a 10K race to provide 10 meals for those struggling with hunger.
Five Content Marketing Lessons You Can Learn from Magazines
Companies that publish mediocre content without an underlying strategy simply become part of that white noise. Companies that think differently about their content are the ones that stand out and get on the radar of their audience. These companies approach their content with a magazine mindset.
Confessions of a Magazine Editor: "An Impossible Job"
Lucia Moses: "Being a magazine editor isn’t the glamorous gig it once was. Long martini lunches with fellow wags and expensive photo shoots have given way to frantic scrambling to keep up with the never-ending demands of a multiplatform brand. No longer is it enough to put out a great magazine issue after issue; with competition from digital media abounding, today’s successful EIC has to be a brand marketer, data scientist and social media guru."
More on Cosmopolitan.com's First-Ever Lesbian Sex Guide
James Nichols writes: "In a bold and awesome move that's certainly telling of the times we live in, Cosmopolitan.com has published a list of sex tips specifically for women who have sex with other women."
Big Brands Are Driving Facebook and Twitter's Mobile Ad Explosion: CPG and Auto Jump Aboard
"It is difficult to reach consumers on their mobile devices, and the Twitter and Facebook feeds represent two of the better opportunities for advertisers to do that," said Jim Anderson, CEO of SocialFlow.
P&G Will Merge or Divest More Than Half of Its Brands: Marketer Will Continue to Cut Ad Spending
The move comes more than 14 months after Mr. Lafley returned as CEO, and at the end of a fiscal year he described as meeting P&G's financial commitments but falling well short of what it should have done.
Industry Mourns Former Sail Magazine Ad Director, Joseph Howey
Joseph Howey, former longtime advertising director for Sail magazine, died Wednesday in Severna Park, Md. He was 82. In 1959, Howey immigrated from his native England to the United States and settled in New York City, where he began his career in advertising.
Publishers’ Updated Mobile App Strategy: Curation and Creation
Atlantic Magazine Article Laments "Decline of American Business Dynamism"
Latina Magazine Alternatives: Glam Belleza Latina and Four Other English Publications Wooing American Latinas
Fashion's Favorite Foodies on Starting a Magazine from Scratch
Competitor Group Interested in Selling Off Velo Magazine and VeloPress
Bob Kane's Copies of Batman to Be Auctioned Online
As Gawker Grows, One Exec Advocates an End to Feuds
HP Is Making a Smartwatch, and It’s Fashioned by a Renowned Designer
Why Instagram Ads Could be Huge for Facebook's Mobile Empire
Watchdogs Prod FTC to Intervene in Google Privacy Settlement
Today in Media History: Woodward & Bernstein Make Watergate Link
Problems and Predictions for Online Publishers
GroupM's Move Toward Transparency
Join your fellow junior mag editors for an evening of networking and a q&a with Lucky's Editor in Chief Eva Chen, at the next ASME NEXT Talks. Registration includes open bar. Cost is $10 for ASME NEXT members; $20 for non members. About Eva: Eva Chen was named editor in chief of Lucky in June 2013. With 198,000 Instagram followers and more than 70,000 Twitter followers, Chen is a social superstar of the media world. In total, her social communities reach over 1.4 million devoted and engaged followers. August 6, 2014 at Condé Nast, 4 Times Square New York, NY
August 06, 2014
Join your fellow junior editors for an evening of networking and a q&a with Lucky's Editor in Chief Eva Chen, at the next ASME NEXT Talks. Registration includes open bar.
September 08, 2014
MPA - 757 Third Avenue, 11th Floor
Join Rodale's Organic Gardening followers (at over 30,000 strong) and get the latest information on events, markets, meets, demos, sales, tips, and farm-to-table recipes in 140 characters or less on your smartphone or tablet.