Wednesday, July 30, 2014
Target Mobilizes Back-to-School Print Campaign with Image Recognition
Ties traditional with digital to target college students: Target’s In a Snap mobile app works with print ads in magazines including Conde Nast-owned Domino and Architectural Digest and Time Inc.’s Real Simple.
Martha Stewart Living Comes Alive with Profits: MSLO Has Profitable Q2
Overall, the company generated $37.6 million in revenue and a $2.2 million profit, or $0.03 per share, from April through June, according to its earnings report released Tuesday.
Good Housekeeping Amping Up Fashion Coverage
Good Housekeeping editor in chief Jane Francisco has recruited Lori Bergamotto as style director and Kristen Mascia as features editor.
People Brings Great Ideas Cook-Off to TODAY Show
People magazine fired up hosts of NBC’s “Today” show with an Independence Day-inspired cook-off on June 25 on Rockefeller Plaza in New York City. The competition baked in all of the magazine’s assets, including in-book, on-air, digital, social and consumer activations to promote Great Ideas, one of its most successful features, and support its advertisers.
CPG Marketers Are Going Digital with Loyalty Programs: Using Third-Party Data Efforts to Connect with Consumers
While big-name brands like Coca-Cola and Kraft invest in building up their own programs, a new crop of smaller marketers—including Post Foods—are piggybacking on data platforms to gain traction for their loyalty initiatives.
Condé Nast Heads to 1 World Trade Center
With Condé Nast’s impending move to the World Trade Center, many midtown retail businesses that editors and publishers depend on every day are also looking to head south.
Vogue Editor Anna Wintour Appointed Editorial Director of Conde Nast Titles
The editor-in-chief of U.S Vogue is frequently cited as the most powerful figure in fashion: Wintour is set to extend her reign over the industry with the news that yet another title will be added to her role at Conde Nast.
With a Redesigned Website, The New Yorker Hires an Ad Agency
The New Yorker has a redesigned website, a new paywall system in the works and now an ad agency to promote it all.
Q&A with Hearst Digital's Kate Lewis
Hearst is alive and well, adapting its capabilities and increasing its velocity in the face of a fluid, increasingly digital media landscape: Digiday spoke to Hearst Digital’s editorial director and vp of content operations Kate Lewis about its inclusive approach to collaboration, what she looks for in new talent and more.
Paula Deen Launches Digital Video Network
Subscription on-demand video programming will roll out in September: A mix of entertainment and how-to content, subscription membership plans willl run $7.99 a month for a full year, or $9.99 on a month-by-month basis.
Comic-Con: How Going Hollywood Paid Off for Wired Magazine
When Wired decided to go to Comic-Con six years ago, the magazine came up with an interesting way to be part of the annual fanfest without having to actually join the masses that pack the San Diego Convention Center: come up with a space that lets you avoid the crowds.
More on September Ad Paging Time Inc. Finds Success with InStyle, People StyleWatch
Time Inc.’s InStyle has the second-highest September tally, with ad pages up 6 percent over last year for a total 485 pages, marking its largest month in the magazine’s 20-year history and sixth consecutive year of September growth.
Paul Collins Promoted to Associate Publisher at Rodale
Fareed Zakaria Joins Atlantic Media As Contributor
Atlantic Live Features Rep. Ileana Ros-Lehtinen
Profile of InStyle Senior Market Editor and Digital Correspondent, Dana Avidan-Cohn
Fashion Advertising: Controversy — Where Has It Gone?
Man with Face Transplant Poses for GQ
Forbes Plans Business Innovation Summit in Indy
SI 120 Sports Off to a Decent Start
The Atlantic's Defense One to Expand Editorial, Business Ops
The Forbes Digital Future Following Its Sale to IWM
Reddit Live Is Now Official: Lets Anyone Create Their Own Breaking News Live Blog
Barry Diller’s IAC to Buy the Princeton Review
First Look Media to Double Edit Staff, But Slow Expansion
Contently Launches a Nonprofit Arm to Do Investigative Journalism
BuzzFeed's Benny Johnson Accused of Plagiarism
Why Ad Buyers Shrug at BuzzFeed’s Plagiarism Scandal
Fashion Editors Stephen Gan and Cecilia Dean in Business Split
Mental Floss: The Magazine That Breaks All the Rules of Publishing
Variety Launches Behind-the-Scenes Vertical
Nobody Hates Banner Ads More than Designers
Commentary: Advertisers, Get Comfortable with Ambiguity
Click-Through Rate Is a Horrible Metric, but Engaged Time Is Just As Bad
How Readers Feel About Native Ads in 4 Charts
Future Of Advertising: Report Finds 22% Of Marketers Believe All Online Ads Will Be Native
Green: The Simple Side of Programmatic
New York Times Chief Data Scientist Chris Wiggins on the Way We Create and Consume Content Now
Make the Logo Bigger? Publishers Downsize
Beyond the Paywall: Future Valuation of News
Join your fellow junior mag editors for an evening of networking and a q&a with Lucky's Editor in Chief Eva Chen, at the next ASME NEXT Talks. Registration includes open bar. Cost is $10 for ASME NEXT members; $20 for non members. About Eva: Eva Chen was named editor in chief of Lucky in June 2013. With 198,000 Instagram followers and more than 70,000 Twitter followers, Chen is a social superstar of the media world. In total, her social communities reach over 1.4 million devoted and engaged followers. August 6, 2014 at Condé Nast, 4 Times Square New York, NY
August 06, 2014
Join your fellow junior editors for an evening of networking and a q&a with Lucky's Editor in Chief Eva Chen, at the next ASME NEXT Talks. Registration includes open bar.
September 08, 2014
MPA - 757 Third Avenue, 11th Floor
10 Crazy Reasons You Have a Headache: Off the top of your head, you can name a few obvious headache triggers: endless traffic, crying babies, and large rocks falling on your cranium. But there are other, more insidious reasons your noggin keeps pounding —like these causes Paige Fowler has identified...