Tuesday, July 22, 2014
12 Tips From an Expert on Creating Catchy Content and Products
Writing about last week's Chew On This session at MPA with Jonah Berger, Nancy Lazarus reports "“Sharing isn’t random, and our intuition about sharing content may be wrong”, said Jonah Berger. The Wharton B-School marketing professor conducted extensive analysis on social influence and types of content and products that go viral."
Marie Claire's Denim Issue "Unzips" to Reveal Cover
Guess sponsored the August issue's creative cover execution: Marie Claire's denim-themed August issue is arriving at subscribers' homes with an extra cover they "unzip" to open by pulling on a perforated strip.
Finally, Serious Women Are Standing Up for Fashion Magazines
Kat Stoeffel writes: "Women who achieve lofty positions in politics or business often find themselves facing a particular (and predictably brutal) publicity cycle. It goes like this: Get dolled up for Vogue, then get trashed online."
Conde Nast Baits Geeks with Giant Creature
Conde Nast Entertainment is baiting a hook to reel in cosplaying sci-fi/fantasy obsessives to its just launched online video hub The Scene with How to Make a Giant Creature.
ForbesLife Website to Launch September 2
Lewis Dvorkin writes, “On Sept. 2 we’ll launch a luxury vertical with a simple, highly visual navigational construct. Visitors will find it easy to move around the site, marketers can engage with an audiences in new ways. We’re bringing on 150 contributors to cover the breadth of the luxury category.
Forbes Chief Product Officer Lays Out Battle Plan
Following Friday’s announcement of a majority-stake deal with Hong Kong-based Integrated Whale Media Investments, Forbes Media chief product officer Lewis DVorkin has outlined what’s in the works for the rest of the year.
Inside The Atlantic’s Events Juggernaut
Bob Cohn, COO and co-president of The Atlantic, with oversight for Live, said putting on successful events isn’t unlike doing great journalism: It needs to start with a good idea that can be brought to life in a live setting and appeal to underwriters.
GQ Interviews Kanye West
GQ went full Kanye for its latest issue: The 37-year-old artist graces the glossy’s cover and was interviewed for an accompanying feature.
Rachel McAdams Goes Au Naturel On The Cover Of Allure Magazine
Rachel McAdams stuns as Allure's August cover girl, and opens up to the magazine about her time working with Lindsay Lohan on the set of "Mean Girls." on newsstands July 29.
Food & Wine Classic 2014
Time Inc.’s Food & Wine fêted the 32nd annual Food & Wine Classic at the St. Regis Aspen Resort in Wagner Park and other locations around Aspen, Colo. The three-day event, held June 20-22, brought a slew of celebrity chefs, foodie Hollywood stars and general food-loving fans 8,000 feet in the air.
Kantar Media: Non-Food FSIs Up 8% in First Half of 2014
According to new data from Kantar Media, free standing insert (FSI) coupon activity increased 3.4% based on coupons dropped during the first six months of 2014, versus the same time period in 2013. FSI coupons within Non-Food categories increased 8.2% to represent 65% of the 158 billion FSI coupons distributed during this period.
More on The New Yorker Website Redesign: A First Look
More on The New Yorker, Cosmopoltan, Complex: Summer's Redesigns
More on ESPN The Magazine's Body Issue
Buick Regal, Volvo S60 Join Consumer Reports' List of Top Upscale, Sports Sedans
New York Times Magazine Taps Andy Wright As Publisher
Katie Nelson Named National Editor for Huffington Post
Bloomberg Gets into the Venture Capital Game
"Homeless Magazine" Is Changing Lives in Michigan
Apple Sees Shift from Content Sales to App Sales; Good or Bad News for Digital Publishers?
Pinterest Ramps Up E-Commerce Features
Yahoo Acquires Mobile Analytics and Ad Marketplace Flurry
Brand Journalism Is a Modern Marketing Imperative
How Medieval History Brought This Analytics VP into the Data Age
Mobile’s Ad Share Is Passing Newspapers, Radio But Could Be Higher
Join your fellow junior mag editors for an evening of networking and a q&a with Lucky's Editor in Chief Eva Chen, at the next ASME NEXT Talks. Registration includes open bar. Cost is $10 for ASME NEXT members; $20 for non members. About Eva: Eva Chen was named editor in chief of Lucky in June 2013. With 198,000 Instagram followers and more than 70,000 Twitter followers, Chen is a social superstar of the media world. In total, her social communities reach over 1.4 million devoted and engaged followers. August 6, 2014 at Condé Nast, 4 Times Square New York, NY
August 06, 2014
Join your fellow junior editors for an evening of networking and a q&a with Lucky's Editor in Chief Eva Chen, at the next ASME NEXT Talks. Registration includes open bar.
September 08, 2014
MPA - 757 Third Avenue, 11th Floor
He just married the girl of his dreams. And his dream of being a fashion designer? That's coming true now, too. Oh, and there's also a new album on the way. So what comes after being the most confrontational man in America? Zach Baron writing for GQ finds out...