The Association of Magazine Media

Monday, July 21, 2014

Why Digital Publishers Want to Be in the Magazine Business
Lucia Moses: "There’s a lot of positive talk about magazines these days — but, interestingly, it’s coming from the digital likes of Yahoo, Say Media and Flipboard."’s Bounce Rate Down 15 Percentage Points Since Adopting Continuous Scroll
Since its March redesign,’s bounce rate — the percentage of visitors who leave the site after viewing only one page — has declined by 15 percentage points, according to managing editor Edward Felsenthal. The percentage of desktop visitors going to another piece of content jumped 21 percentage points between February and May.
A Relaunch for The New Yorker
"We’re still in the stage, and I’m happy to stay in that stage indefinitely, where our print subscriptions are very, very high,” David Remnick noted. “And you would think if you’re seeing this curve in unique visitors digitally, that you would see the opposite curve [in print]. That’s not the case...I think a lot of people are reading in conjunction,” paying $69.99 for a print-and-digital subscription. “So they’re reading it at home and then don’t bring the magazine and they have their phone and they continue reading X article on the subway.”
Hearst Magazines International's Duncan Edwards: "We Are Moving from Months to Moments"
“With the advent of mobile, smartphones and tablets, consumer expectations have changed,” he says. “Some content-driven pure plays were fast to realise that was an opportunity – examples everyone uses are BuzzFeed and [fashion and beauty site] Refinery29.
Steve Forbes: "Just Pining for the Good Old Days Is Not the Way to Move Ahead"
Forbes Media agreed on Friday to sell a majority stake in itself to a consortium of Hong Kong investors, concluding a yearlong sales process. Chairman and editor-in-chief Steve Forbes discusses where he sees his family’s company going next.
More on Forbes Media to Sell Majority Stake to Hong Kong Investors
The agreement will hand over Forbes magazine and its widely followed ranking of the world’s richest people to a collection of investors led by Integrated Asset Management (Asia) Ltd., founded by investor Tak Cheung Yam, Forbes said in a statement.
People at the All-Star Game
A new People magazine tradition -along with such famous ones as Sexiest Man Alive, Best- and Worst-Dressed and 25 Most Intriguing- is honoring Americans and Canadians who make a difference in their communities with baseball's All-Star Game as the backdrop.
Shape's Double Summer Shape-Up in California
Shape group publisher David Jackson hosted the magazine's inaugural Summer Shape-Up in Hermosa Beach, Calif. The event's success resulted in a June 28 encore in Hermosa Beach plus a July 12 Shape-Up on San Francisco's Fisherman's Wharf.
Fusion TV Gets a Marie Claire Moment
On July 14, two-year Marie Claire editor-in-chief Anne Fulenwider brought the magazine to a perceived new audience--English-speaking Hispanic millennials (born after 1980)--with her guesting on Fusion TV's Alicia Menendez Tonight.
Comic Book Sales Rise, in Paper and Pixels
Magazines Name New Contributing Editors
Janet Mock Named Marie Claire Contributing Editor
Bobby Graham Hired as GQ's First Ad Director of International Fashion
More on LaToya Valmont Promoted to Glamour Managing Editor
Garrett Graff Joins Politico Magazine
Slate Names Dan Kois Culture Editor
Organic Spa Magazine’s “Organic Beauty & Lifestyle” Media Event 2014
Larry Flynt Reflects on Hustler Magazine for 40th Anniversary
AP’s Robot-Written Stories Have Arrived
News on Accounts and People of Note in the Advertising Industry
Google Seen Best Placed for Growth As It Transitions to Mobile
IPG's Financial Shape: "The Best It's Been in Years," CEO Roth Says
Publishers Are Responding to Brands' Viewability Concerns: Q&A with Evolve Media President Brian Fitzgerald
CRM Needs a Makeover; Marketing and Sales Need to Share Skills
Mobile Attribution Is a Work in Progress
Come hear an international authority on psychological profiling, consumer analytics and talent management. Join Dr. Tomas Chamorro-Premuzic, professor of business psychology, University College London, for a look at how big data and social media are impacting the magazine media workplace, as well as tactics for working with Gen Y and Millennials. Coming next Monday, September 8, NYC.
Join your fellow junior mag editors for an evening of networking and a q&a with Lucky's Editor in Chief Eva Chen, at the next ASME NEXT Talks. Registration includes open bar. Cost is $10 for ASME NEXT members; $20 for non members. About Eva: Eva Chen was named editor in chief of Lucky in June 2013. With 198,000 Instagram followers and more than 70,000 Twitter followers, Chen is a social superstar of the media world. In total, her social communities reach over 1.4 million devoted and engaged followers. August 6, 2014 at Condé Nast, 4 Times Square New York, NY
August 06, 2014
Condé Nast
Join your fellow junior editors for an evening of networking and a q&a with Lucky's Editor in Chief Eva Chen, at the next ASME NEXT Talks. Registration includes open bar.
September 08, 2014
MPA - 757 Third Avenue, 11th Floor

In this issue, 25 reasons to love drones, and five reasons to fear them! Plus: are we ready for custom-made designer babies? And 10 writers envision the future, in Popular Science's summer sci-fi-special.