The Association of Magazine Media

Monday, July 14, 2014

Hearst Boasts Biggest September Ever Elle, Marie Claire, Bazaar Break Records, Again
This year, Hearst is expecting a record-breaking kickoff to the season, having just closed its biggest September ever.
The Story Behind Sports Illustrated's Big LeBron James Exclusive
In the days ahead, SI will build on the news by publishing a magazine story and other follow-ups, said Chris Stone, SI’s managing editor. “This was LeBron’s story to tell,” Stone said. “We can complement this with a third-person story by Lee [Jenkins, the SI writer who helped James write the orginal first-person post]. There’s still plenty of evolving layers to the story."
Q&A with Norman Pearlstine
Mr. Pearlstein says, "This is an exciting time if you are willing to embrace the future. It’s not an exciting time if your only comfort is with what currently exists or used to exist."
New Tiered Model: Oprah Will Send You a Birthday Card if You Buy a Premium Subscription to O
Hearst’s O, the Oprah Magazine is testing the waters with O’s Circle of Friends, a tiered-subscription model/fan club that takes advantage of one of its singular assets: its readers’ obsession with its founder.
How Publishers and Magazine Media Brands Like Glamour Make the Most of Casual Encounters executive digital director Mike Hofman: "The way we all consume media now is in all different kinds of scenarios and all different periods of time. So it’s about building a site that’s three-dimensional.”
Go Where the Money Is, AARP Tells Marketers
The organization and publisher that serves as an advocate for Americans who are ages 50 and up is hoping the progress that has been made in changing minds on Madison Avenue about the value of marketing to older consumers will not be reversed by a growing ardor for the younger generation known as millennials.
InStyle Beauty Directors to Be at Saks Fifth Ave August 7th: Look Good Feel Better National Beauty Editors Day
Next month Saks Fifth Avenue in New York will be hosting an event in support of cancer awareness, with InStyle magazine's Beauty Directors. Visitors can stop by and enjoy a 20 minute consultation-styled Q&A.
Lauren Conrad to Guest Edit at InStyle
On July 29th Lauren Conrad will be dispensing exclusive content consisting of beauty tips, styling advice, and other special features. As stories from Lauren get published non-stop all day long, Lauren will host a Twitter chat at 4 p.m. EDT to answer fan questions.
The Magazines that Bring out the Best of the Hamptons
If your only getaway is sipping a drink on your back porch, this group of magazines can give you a taste of the Hamptons. And there’s no traffic. Just don’t forget the sunscreen.
The Age of Erasable Books
What Prince Fielder and ESPN the Magazine’s Body Issue Say about Us
Tim Howard Graces Cover of Adweek
Bloomberg's Paul Marcum Is Trying to Make Business Videos Go Viral
Condé Nast Britain to Launch New Publishing Service
Terry Richardson Shoots a Special 100-Page Issue of Playboy
Could Alice Cooper's New Guitarist End Up in Playboy Magazine?
Wallpaper's Handmade Issue Turns Five
Alexis Madrigal Promoted to Deputy Editor
New Film Chronicling Swiss Gay Magazine that Survived the Nazis
Summertime Brings Lots of Time to Peruse Magazine Shelves
Newspaper Revenue Experiment Throwdown: Crowdfunding vs Underwriting
USA Today Goes Viral
Robots Are Invading the News Business, and It’s Great for Journalists
Amazon, a Friendly Giant As Long As It's Fed
China Labels iPhone a Security Threat
Does Anyone Outside Silicon Valley Even Want a Smartwatch?
FTC Asked to "Evaluate" Facebook's Research Methods -But Users Don't Care
Advertisers Join Forces to Fight Online Ad Fraud
Editorial Analytics: The Missing Link in Monetization
Ugliness: Publishers Are Putting Ads Before User Experience to Get Views
How Millennials And Instagram Are Changing Advertising
Native Ads Beat Out Content from BuzzFeed, Mommy Blogs, Fox News
Come hear the key principles for creating viral content from Jonah Berger, author and associate marketing professor, Wharton School at the University of Pennsylvania. Berger has spent the last decade studying how social influence works and will discuss the science behind contagious content at MPA’s upcoming Chew on This presentation on Thursday, July 17. Register today – the first 35 attendees will receive a copy of Berger’s book, Contagious: Why Things Catch On.
Join your fellow junior mag editors for an evening of networking and a q&a with Lucky's Editor in Chief Eva Chen, at the next ASME NEXT Talks. Registration includes open bar. Cost is $10 for ASME NEXT members; $20 for non members. About Eva: Eva Chen was named editor in chief of Lucky in June 2013. With 198,000 Instagram followers and more than 70,000 Twitter followers, Chen is a social superstar of the media world. In total, her social communities reach over 1.4 million devoted and engaged followers. August 6, 2014 at Condé Nast, 4 Times Square New York, NY
August 06, 2014
Condé Nast
Join your fellow junior editors for an evening of networking and a q&a with Lucky's Editor in Chief Eva Chen, at the next ASME NEXT Talks. Registration includes open bar.

First Look: TV Guide magazine and Warner Bros. team up for a Comic-Con special edition.