The Association of Magazine Media

Wednesday, July 9, 2014

How Time.com Is Winning on Facebook
Time is doing something right; in the past three months, it has grown its Facebook likes by 44 percent, to 5.4 million, according to Wildfire from Google. That puts it ahead of social giants like BuzzFeed (2.9 million), The Huffington Post (3.3 million) and NPR (3.9 million) and in spitting distance of The New York Times (7.6 million) and Yahoo News (5.6 million).
The New Yorker Alters Its Online Strategy
The New Yorker's forthcoming redesign and metered paywall will launch later this fall after a period of unlimited access to all articles and pieces from 2007 to present.
Meredith Xcelerated Marketing’s Social Media-Centered World Cup Recipe Campaign for Kraft Comida Magazine
Kraft's Comida magazine and email program has around half a million subscribers. Operated in conjunction with agency partner Meredith Xcelerated Marketing, it is home to around 3,000 recipes. For the World Cup initiative, Kraft pared the pool down to around 70 party-ready recipes.
Fortune's New Daily Newsletter, The Broadsheet, Will Serve News to and About Powerful Women
Senior editor at large Patricia Sellers writes, “Every weekday morning starting July 8, Fortune reporter Caroline Fairchild will deliver news about the world’s most prominent women, touch on hot-button topics that women leaders are buzzing about, and offer, via exclusive Fortune interviews, a line to the advice and insights of the world’s most successful women."
More on the Cosmopolitan.com Relaunch
New site will be the template for all Hearst brands: The cleaned-up, responsive site was built with mobile in mind (about 70 percent of Cosmo traffic now comes from mobile devices), and thanks to a highly customizable CMS, editors will be able to drag and drop breaking stories, article collections and photo galleries anywhere on the site.
Cosmopolitan Editor-in-Chief Looks to Expand TV Presence
The Cosmopolitan editor-in-chief has been making the rounds with TV executives after being approached by several production companies to do a reality show based on her glam life.
ASME Intern Blog:
Follow ASME’s Magazine Internship Program 2014 Summer Interns as they navigate the world of magazine media and tell us about it, in their own words.
ESPN: The Naked Issue? Baseball Star Prince Fielder Strips Down for Magazine
Niche Media Sold to Greengale Publishing
AMI Taps Amobee to Handle Mobile Advertising
Texas Monthly Names New Editor in Chief
Elle.com Veteran Amin Akhtar Heads to TheFashionSpot
Big Guy’s Got Plans for Maxim, Including a Familiar Face
Mackintosh: Why Books Are No Way Headed for the Dumpbin of History
Why Interactivity Is Taking Over Publishers’ Native Ads
Advertisers: Tap Into Social Conversations to Engage Users
Digital Not Living Up to Its Promise, Say Marketers
Global Ad Spending Growth to Double This Year
Paid Media’s 50-Year Cycle Winds Down As Marketers Go Native
PwC: Shift from Traditional Advertising to Native Set to Accelerate
Come hear the key principles for creating viral content from Jonah Berger, author and associate marketing professor, Wharton School at the University of Pennsylvania. Berger has spent the last decade studying how social influence works and will discuss the science behind contagious content at MPA’s upcoming Chew on This presentation on Thursday, July 17. Register today – the first 35 attendees will receive a copy of Berger’s book, Contagious: Why Things Catch On.

In August's issue of Outside, Grayson Schaffer's feature "Black Year: Everest’s Deadliest Season," tells the true story of the mountain's most horrific day, the Sherpas who paid the price, and the aftershocks that will change the mountain forever.

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