The Association of Magazine Media

Tuesday, July 8, 2014

Saving the Newsstands: The Most Effective Use of Checkout Space
MagNet's Luke Magerko discusses the most effective use of checkout space for the publishing industry, analyzing the value of multiple titles sharing checkout space, and how this can benefit small publishers and large publishers equally.
Cosmopolitan.com Gets a Makeover
The revamp, which debuted today at 7 a.m., is essentially the template that Hearst will use for the Web sites of all of its 18 magazines. The rollout will take place over the next 12 months, with Elle getting the next digital touch-up.
Essence Festival 2014 Day 3 Highlights: The Festival Hits Record Attendance of 550,000
The Essence Festival's 20th anniversary set a record for annual attendance, with more than 550,000 participants celebrating four days of R&B music, community and black culture at the New Orleans' convention center and Superdome: That's about 10,000 more than attended the 2013 festival, which included a sold-out performance by Beyoncé.
Q&As with Essence's Vanessa Bush and Dawnie Walton
Editor-in-chief of Essence talks about the record-setting 20th Anniversary of the Essence Festival and the magazine's deputy managing editor discusses the many festival highlights and performers.
InStyle's Senior Editor Dana Avidan-Cohn on 4th of July Sales
Avidan-Cohn explains how the 4th of July is turning into an important sales day on the calendar for department stores rivaling the back-to_school season and Black Friday.
A Magazine Media Brand Has the Most Influential Content Marketing on LinkedIn
Forbes is the global brand with the most influential content on LinkedIn, according to a recent report from the social network.
Prince George Is a Royal Cover Star As He Turns One
Vanity Fair lands this week, in the August issue, with a cover shot of George and his parents, Prince William and Duchess Kate, from their April Down Under tour.
ESPN The Magazine "Body Issue" Features Six Covers
The following athletes are featured on six different covers: Michael Phelps, Venus Williams, Marshawn Lynch, Prince Fielder, Jamie Anderson and Serge Ibaka.
InStyle’s Cover Girl Zooey Deschanel Reveals Her Spicy Side in the August Issue
Next Issue Adds National Geographic Titles to Portfolio
Crain's to Launch Magazine Covering Neighborhood Living: 5Boros
The Atlantic Announces Several Promotions and Hires
The Hollywood Reporter Adds Two
Janet Haire to Manage Parade and Dash Northwest Ad Sales
Marie Claire Mexico Nabs Country's First Lady for Cover
Fortune Magazine's List of “Top American Corporate Tax Avoiders”
Bauer Media Relaunches Yours Magazine Online to Enable Shopping On-Site
Tumblr Product Head Derek Gottfrid Leaves
Tablet Shipments to Overtake PCs in 2015
An Emerging Digital Reality: The Internet of Things
Why More Brands Are Buying Digital Ads In-House
You’re Not Hallucinating: Ads Are Getting More Intrusive
MIT Finger Device Reads to the Blind in Real Time
The Role of Content in Consumer Decision Making
Marketers Still Not Sold on Native Advertising
Sorrell Sees Procurement Influence Ebbing
The Digital Divide: Why We're Underestimating How Different the Audiences of the Future Will Be
Time Out on Time Spent: Digital's Delta Is More Like Two Times TV's
Come hear the key principles for creating viral content from Jonah Berger, author and associate marketing professor, Wharton School at the University of Pennsylvania. Berger has spent the last decade studying how social influence works and will discuss the science behind contagious content at MPA’s upcoming Chew on This presentation on Thursday, July 17. Register today – the first 35 attendees will receive a copy of Berger’s book, Contagious: Why Things Catch On.
Smithsonian magazine invites readers to celebrate the 20th anniversary of Forrest Gump by visiting the film's iconic locations.
 
click me