The Association of Magazine Media

Tuesday, July 1, 2014

First Half of 2014 Closes with a Bang! 123 New Magazines Launched + 311 Book-a-Zines...
Professor Husni: "The aforementioned numbers reflect an increase of 23 titles from the 100 regular frequency titles published in the first half of 2013 and 10 more book-a-zines from the 301 book-a-zines published in the same period in 2013."
People's "Great Ideas" Are Welcomed to "Today"
On June 25, People editorial director Jess Cagle got an early wake-up call to accompany the weekly’s Great Ideas food truck’s one-block “commute” from New York’s Time & Life Building to Today’s outdoor studio on Rockefeller Plaza to give the cast members’ Fourth of July recipes a taste test.
IBM's Watson Is Now Inventing Recipes in Bon Appetit Project
IBM has found a new partner for its supercomputer called Watson: Bon Appetit magazine. Together the companies are introducing the beta version of a web-based cooking app on Monday that taps Watson, which beat two human contestants on "Jeopardy" in 2011, to create a new recipe every time someone uses it.
Elle Magazine's Women in Tech Dinner Reaches for the Superstars
There are networking events, and there are fashion events, and rarely the twain shall meet... unless you were meeting at the the first-ever Elle Magazine Women in Tech dinner at Quince Restaurant.
People Magazine Announces Hottest Bachelor
Joe Manganiello is the hottest single man in Hollywood, as judged by People.
More on 120 Sports and Mobile-First Video: FOMO TV?
Smith: "120 Sports is an intriguing experiment in video production targeting mobile as its first screen. It suggests how a mobile-first approach is not just a matter of short formats."
Inside Atlantic Media’s Twist on an Agency Business
At The Atlantic’s Aspen Ideas Festival this month, reporters from Atlantic Media Strategies, Atlantic Media’s consulting business, wrote articles and blog posts about the event for US Trust and Shell, two of Atlantic Media Strategies’s clients. The content was then given a sponsored landing page on The Atlantic’s website.
More on New York Magazine’s "Science of Us"
Savastio: "There is, however, no reason why print and digital publications cannot both survive and complement each other, as the success of New York’s new vertical, Science of Us, showcases."
USA Network Teams with New York Magazine for "Sex in the City" Survey to Support SATISFACTION
The custom native advertisement featuring the survey results in infographics is in the June 30 issue of New York Magazine, on stands June 30-July 13. The results are paired with the usa network ad for SATISFACTION. In addition to the in-book placement, the infographics will live on Vulture.com and ScienceOfUs.com along with a custom "Satisfaction" quiz that will be featured throughout the site.
Anna Wintour Throws Fabulous Wedding for Her Son and His Bride at Her Long Island Estate
André Leon Talley, designers Prabal Gurung and Oscar de la Renta, photographer Mario Testino, luxury fashion exec Indre Rockefeller and Vogue West Coast editor Lisa Love were among the industry heavy hitters in attendance.
Crisis Averted: Fox Stations Set New Terms with Nielsen
"Highly Sophisticated" Impression Laundering Scheme Uncovered, Over 1% of Video Ads Impacted
Publishing in the Drive-By Media Era
Felix Dennis Left a Forest for His Legacy... and Heir
Condé Nast Began Its Move Downtown, the Magazine Publisher's Twitter Feed Announced Yesterday
Cliff Leaf Promoted to Fortune Deputy Managing Editor
Isabel González Whitaker Named Billboard Deputy Editor
Bloomberg Taps Bigley As Global CMO
Village Voice Staffers Protest New Contract Proposal
More on Jet Magazine Unveils Its App with a Touch of Sultriness
More on Forbes Japan Launched
Joey Skladany Named Zimbio Television Editor
Critical Forum May End with Cuban Magazine Changes
Print Magazine Doubles Its Fundraising Goal
Facebook Says It’s Sorry. -We’ve Heard That Before.
Supreme Court Rejects Google Appeal in WiFi Snooping Case
MRC Ends Gating Period, Lifts Viewability Advisory for Video Advertising
Ad Age Survey: How Advertisers Are Spending on Facebook, Twitter and YouTube
Top 10 Mobile Advertising Campaigns from the First Half of 2014
Consumers Choose Digital for Product Research, Purchases
Generational Social Media Behaviors
A Wearables Moment or Momentum?
Come hear the key principles for creating viral content from Jonah Berger, author and associate marketing professor, Wharton School at the University of Pennsylvania. Berger has spent the last decade studying how social influence works and will discuss the science behind contagious content at MPA’s upcoming Chew on This presentation on Thursday, July 17. Register today – the first 35 attendees will receive a copy of Berger’s book, Contagious: Why Things Catch On.
Speakers include MPA’s Mary G. Berner, Hearst’s Michael Clinton, All You’s Nina Willdorf and Deborah Curtis, The Atlantic’s Corby Kummer and Jay Lauf, Glamour’s Cindi Leive and Bon Appetit’s Adam Rapaport—plus Richard B. Stolley, the founding editor of PEOPLE, and Dorothy Kalins, the founding editor of Metropolitan Home and Saveur.
TIME reports Tim Cook joined more than 4,000 of his Apple employees marching in the San Francisco Gay Pride Parade on Sunday. Apple’s showing under the slogan “Apple Pride” was one of the strongest corporate presences at the annual parade that this year marked the 45th anniversary of the Stonewall riots credited with kicking off the gay rights movement.
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