The Association of Magazine Media

Wednesday, June 25, 2014

Meredith Launching Parents Latina in 2015
“We believe Parents Latina will have tremendous appeal to the growing market of second-generation Hispanic moms who crave cultural relevance in their media but prefer to consume it in English,” said president of Meredith Parents Network Carey Witmer.
Time Inc.'s 120 Sports Goes Live New Platform Integrates Sports News and Social Data
At 6 o’clock tonight, 120 Sports will begin streaming live video content, all of which will be broken down into two-minute bites—hence the 120 moniker. The 120 Sports app goes live on Apple’s app store today and will be available on Google Play beginning July 14.
Sports Illustrated Revamps Website
Sports Illustrated’s website has received a complete overhaul. The site is cleaner, but also has a distinctly mobile feel with a clickable menu in the upper left hand corner of the page.
Q&A with WIRED’s Executive Editor Jason Tanz
Mr. Tanz discussed a few of the tech etiquette tips covered in the new issue of WIRED including the tricky question "Is cute a problem?"
Q&A with Mark Howard, CRO Forbes Media, on Creating Native Advertising Content
Howard says "We have guidelines for the nature of the content on our site. The content itself is not a place for marketers to promote products or services but rather a forum to provide domain expertise and insights and authentically engage with the audience."
Forbes Magazine Launches Japanese Language Version
The first issue of the magazine is now available at newsstands across Japan. Forbes Japan is published under a licensing agreement between Forbes Media LLC and Atomixmedia, a Tokyo-based media company founded in 2010. The initial circulation for Forbes Japan will be 80,000 per month.
Source Home Entertainment Bankruptcy
Source Home Entertainment is planning to auction off its reportedly profitable retail display division, Source Manufacturing. Collectively, Source Home Entertainment generated $600M in revenue in its last fiscal year.
A New Era of Newsstand Sales Begins
Linda Ruth reports "After several difficult weeks, many of the former Source Interlink retailers have begun to transition their business to Hudson News, to TNG (formerly The News Group). The two big players that remain have begun a rapid and disciplined process of creating distributions for some of the copies that have been languishing on docks and for copies being printed and shipped now."
Bloomberg Businessweek and Forbes Among the 2014 Gerald Loeb Award Winners
More on Instyle's Dana Avidan-Cohn on Summer Must-Haves
Have a Great Idea for a New Marketing Campaign? Loop Your Fulfillment Company in
People StyleWatch Adds Social Media Editor
Wenner Media Promotes Two
Bauer Media Joins Forces with City University to Help Magazine Students
India’s Celebrated Cricket Captain Faces Arrest for a Nagazine Cover He Knew Nothing About
Time Out to Produce one of the First Apps for Amazon Fire Phone
Designer Bloggers Team up to Launch New Bi-Annual Print Magazine, Fiera
ISIS Militants Produce Slick Weekly Magazine
Gawker Suspends Staffer for "Inadvertent Duplication"
Ad Agencies Increasing Revenues in the Digital Media Era; Online Publishers Get Socked
Barnes & Noble to Spin off NOOK Business, Reports Year-end Earnings
Consumer Phablet Interest Increasing
Supreme Court Issues "Sweeping and Definitive" Ruling Against Aereo in Huge Copyright Case
Economy in First Quarter Was Worse Than Everybody Thought
Infographic: More Magazines Using Digital Watermarks
Publishers Grapple with Viewability’s Biggest Issues
The Rising Tide of Mobile App Engagement
Millennials and The Purchase Funnel (Cake)
The New Role for CMOs and Marketers
Untangling The Many Definitions of Ad "Transparency"
Brent Poer, president of LiquidThread North America, is a powerful marketer of many strong opinions and lots of boldface clients, including world class marketers P&G, Walmart and American Honda Motor Company. Come hear this top advertiser and creative force reveal how to make the tablet a better experience for advertisers and consumers. MPA CHEW ON THIS bring-your-lunch series, NYC, Thursday, June 26.
Come hear the key principles for creating viral content from Jonah Berger, author and associate marketing professor, Wharton School at the University of Pennsylvania. Berger has spent the last decade studying how social influence works and will discuss the science behind contagious content at MPA’s upcoming Chew on This presentation on Thursday, July 17. Register today – the first 35 attendees will receive a copy of Berger’s book, Contagious: Why Things Catch On.
Speakers include MPA’s Mary G. Berner, Hearst’s Michael Clinton, All You’s Nina Willdorf and Deborah Curtis, The Atlantic’s Corby Kummer and Jay Lauf, Glamour’s Cindi Leive and Bon Appetit’s Adam Rapaport—plus Richard B. Stolley, the founding editor of PEOPLE, and Dorothy Kalins, the founding editor of Metropolitan Home and Saveur.

Jerry Seinfeld tells you how to not be a jerk in the digital age.