The Association of Magazine Media

Tuesday, June 24, 2014

Time Inc. Timeline: A Look at the Magazine Company’s Moves Over the Past Century
Its plot line is characterized by repeated expansion into new areas and technologies, and then the spinning off of subsidiaries to renew focus on the company’s core businesses — time and again.
HSBC Buys Out New Yorker Print, Digital Editions, Sponsors This Week's Magazine
The New Yorker is getting its first-ever multiplatform ad buyout thanks to HSBC. The seven-figure deal promoting the relaunch of HSBC’s Premier consumer program covers the full print, tablet and phone editions of the magazine’s June 30 issue (on newsstands today) as well as a good chunk of its website.
Quartz, Business Insider and Forbes on Different Ad Strategies for Global Business Audiences
while all three are going after the same tantalising audiences, their approach to making money out of them varies significantly. TheMediaBriefing caught up with the three men leading each publication's charge in Europe and beyond to understand their different approaches to delivering ads and convincing clients that those ads are having the right impact.
Behind the Scenes of the Building of the 2014 Essence Festival Main Stage Roster
At the conclusion of the 2013 Essence Festival, Essence Communications president Michelle Ebanks realized she had a problem: For a 19th anniversary, it was "too good," especially after 2012's event...
National Geographic Explores New Frontiers with Gary Knell at the Helm
Under a new chief executive, Gary Knell, and his newly appointed editor in chief, Susan Goldberg, the Society and its flagship publication are picking up the pace, speeding the Society’s transformation into a 21st-century media organization.
Jerry Seinfeld Covers Latest Wired
For its “tech etiquette” issue, Seinfeld fielded some questions about the dos and don’t's in the digital age. His answer to someone wanting to know if it’s alright to record a concert on his iPad: “Sure, sure, go ahead. So you won’t enjoy the concert, and you won’t enjoy the video. You’ll have negated everything.”
Motor Trend and Hearst’s Jumpstart Automotive Group Use Reader Data to Offer Valuable Insights to Ad Partners
Motor Trend, which reaches 44 million unique visitors a month across its 101 properties, has seen this efficiency of first-party data firsthand. In a recent partnership with a big-name car manufacturer that Motor Trend declined to name, the site was able to use data-management platform Krux to create audience segments around readers it thought would be most interested in trucks and sedans.
27 Down-to-Earth Conversations with Industry Leaders
New book features Cake & Whiskey’s Megan and Mike Smith, Dinosaur’s Steven Gdula, Domino’s Beth Brenner, Dr. Oz The Good Life’s Kristine Welker, Dwell Media’s Michela O’Connor, Esquire’s David Granger, Essence’s Vanessa Bush, Fitness’ Eric Schwarzkoph, Forbes’ Randall Lane, Good Housekeeping’s Rosemary Ellis and Pat Haegele, InStyle’s Ariel Foxman, Men’s Health’s Ronan Gardiner and Bill Phillips, Newsweek’s Etienne Uzac and Jim Impoco, Parade’ Maggie Murphy and Jack Haire, Redbook’s Jill Herzig and Mary Morgan, The Saturday Evening Post’s Steve Slon, and TIME’s Nancy Gibbs.
Hollywood Reporter Receives First-Ever Emmy Nomination
THR and PBS SoCal have been recognized for the televised "Wolf of Wall Street" discussion featuring Martin Scorsese, Leonardo DiCaprio, Jonah Hill and Terence Winter.
Remembering Felix Dennis, Poet Publisher
Quartz Seeks Wider Audience As Competition Stiffens
InStyle Editor Dana Avidan-Cohn on This Season’s Must-Have Summer Essentials
Kristen Bell on Success of Magazine Boycotting for Photos of Celeb Kids
Gary Oldman’s Playboy Interview Sparks Controversy
ESPN's WatchESPN App Attracted 490,000 Viewers During Sunday’s U.S.vs Portugal Match
From Instapaper to Newspaper: PaperLater Wants to Put Your Saved Articles onto Newsprint
Connecting the Dots for a Mobile-First World
Google's Secretive Updates Leave Small Sites Scrambling
The Dark Side of Incentivized Video Ads: Take Notice of Why Apple Stopped Them
Facebook May Not Have a Teen Problem After All
Busting the Time Spent Myth
Mobile Marketers Know Who You Are and Where You've Been
Viewability the Next Battle As Brands Eye Programmatic
Consumers Choose Digital for Product Research, Purchases
RTB for Dumpers: Why Are Brands "Burning" End-of-Quarter Budgets?
Will Programmatic Advertising Take Over TV?
Brent Poer, president of LiquidThread North America, is a powerful marketer of many strong opinions and lots of boldface clients, including world class marketers P&G, Walmart and American Honda Motor Company. Come hear this top advertiser and creative force reveal how to make the tablet a better experience for advertisers and consumers. MPA CHEW ON THIS bring-your-lunch series, NYC, Thursday, June 26.
Come hear the key principles for creating viral content from Jonah Berger, author and associate marketing professor, Wharton School at the University of Pennsylvania. Berger has spent the last decade studying how social influence works and will discuss the science behind contagious content at MPA’s upcoming Chew on This presentation on Thursday, July 17. Register today – the first 35 attendees will receive a copy of Berger’s book, Contagious: Why Things Catch On.
Speakers include MPA’s Mary G. Berner, Hearst’s Michael Clinton, All You’s Nina Willdorf and Deborah Curtis, The Atlantic’s Corby Kummer and Jay Lauf, Glamour’s Cindi Leive and Bon Appetit’s Adam Rapaport—plus Richard B. Stolley, the founding editor of PEOPLE, and Dorothy Kalins, the founding editor of Metropolitan Home and Saveur.