The Association of Magazine Media

Thursday, June 19, 2014

People StyleWatch Debuts New Research on Millennials at Share.Like.Buy Conference
How Millennial Moms Shop Part 1: Within the next 10 years, 80 percent of millennials will have families, and 83 percent of today’s “new moms” are already in that age range. To attract those moms, retailers must cater to their new shopping habits, which include faster, easier experiences that also help them stay fashionable.
Publishers Scrap for Their Share of World Cup Ad Windfall
TV predictably collects the biggest benefit, -but magazines and websites make successful plays: Rodale's Men's Health has simultaneously published its first single-topic digital edition, a guide to the World Cup; Time Inc.'s Sports Illustrated, for example, bumped up its soccer blog Planet Futbol to become a new section on the magazine's website.
Publicis Teams with Google, and Condé Nast
Publicis Worldwide is teaming up with Google and Condé Nast to launch La Maison (or “the house” in English,) a new service that aims to provide consumer insights, content and technology for luxury brands, “as competition shifts to new markets and digital channels.”
The National Journal Is Doubling Down on Long-Form Journalism
The magazine is unveiling a new look today, designed by Joe Heroun, which is meant to elevate the wonk publication with its 15,000 subscribers. But just as important, it’s taking the long-form approach online, where the National Journal hopes to grow its audience outside the Beltway.
Newsweek Rises
Despite announcing the end of a 79-year run with the cover line #LASTPRINTISSUE on December 31, 2012, Newsweek defiantly returned to newsstands in March 2014. The weekly emerged under the new ownership of International Business Times and with Jim Impoco as editor-in-chief.
Lupita Nyong’o Covers Vogue Magazine
Today, Vogue released its July cover image with the Kenyan actress. Inside, the 31-year-old Oscar winner discusses her transformative year that started with a dramatic role in the historical drama “12 Years a Slave.”
Jay McInerney Launches Town & Country Column
The vino flowed at Crown on East 81st Street Monday night as Jay McInerney launched his new wine column for Town & Country magazine.
How Magazines Use Analytics to Refine Digital Initiatives
Magazines have made major strides in integrating multimedia production into their existing production processes. Digital projects that used to be tacked on to print content are now, in many cases, seamlessly developed. This is the conclusion of a two-part series from Susan Currie Sivek on magazines and analytics.
Print Still Matters, Even if Some Would Like to Believe It Shouldn’t
Amazon Takes Wraps Off Fire Phone
Smithsonian Magazine App Now Available from the Windows Store
Jillian Michaels: "Naked and Ripped" in Shape
Nylon Names Michelle Lee Editor in Chief
Q&A with Jeff O’Connell, Veteran Editor of Men’s Magazines
Alyssa Mastromonaco Joins Marie Claire
Annie Lowrey Joins New York Magazine
Instyle Names General Manager, IBT Adds Editor
More on Lynne Segall Named Group Publisher at Hollywood Reporter, Billboard
Christian Science Monitor Launches Multiphase Strategy for Growth
Vice Media: Time Warner Deal Will Not Be at Expense of Youth Audience
Variety Adds TV, Real Estate Editors
Dog Lovers, This Magazine's for You
Polish Authorities Try to Seize Magazine’s Files
Computerworld and CSO Close Print Pubs, Transition to Digital Content Models
Pinterest, a Proven Traffic Driver, Is Now a Customizable Ad Unit
WPP CEO Predicts More Consolidation in the Advertising Industry
Can We Ever Know If Online Advertising Really Works?
Can We Ever Know If Online Advertising Really Works?
CMOs: Expect Major Change in Next 5 Years
Publishers: Grab Control of Your Data
Brent Poer, president of LiquidThread North America, is a powerful marketer of many strong opinions and lots of boldface clients, including world class marketers P&G, Walmart and American Honda Motor Company. Come hear this top advertiser and creative force reveal how to make the tablet a better experience for advertisers and consumers. MPA CHEW ON THIS bring-your-lunch series, NYC, Thursday, June 26.
Speakers include MPA’s Mary G. Berner, Hearst’s Michael Clinton, All You’s Nina Willdorf and Deborah Curtis, The Atlantic’s Corby Kummer and Jay Lauf, Glamour’s Cindi Leive and Bon Appetit’s Adam Rapaport—plus Richard B. Stolley, the founding editor of PEOPLE, and Dorothy Kalins, the founding editor of Metropolitan Home and Saveur.
In Bloomberg Businessweek, Felix Gillette and Sheelah Kolhatkar write: "Airbnb is near the front of a pack of startups with dizzying valuations that facilitate the so-called sharing economy. Essentially, they make it easier for people to connect with other people to monetize their stuff, from their homes to their labor (TaskRabbit), vehicles (Lyft, Uber), and parking spaces (ParkPlease, Parking Panda). Airbnb has proven to be particularly popular in New York, which has emerged as the company’s largest market as well as its most turbulent."