Wednesday, June 18, 2014
Hearst's David Carey, Time Inc.s Joe Ripp, Active Interest Media's Skip Zimbalist and MPA's Mary Berner on the Future of Magazines
"It goes without saying that the big game changer in the media landscape today is convergence. All media are delivering content through multiple platforms and channels and in multiple formats. However, for the consumer, it can be like drinking from a fire hose. Because of this, research shows that throughout the new media ecosystem, brand equity is increasingly driving discoverability and resonance — and that magazine media’s powerful brands are particularly well-positioned to thrive across platforms and channels." writes Mary G. Berner, president and CEO, MPA —The Association of Magazine Media.
Nivea Magazine Ad That Turns into a Kid-Tracker Wins Mobile Grand Prix
Nivea Sun's clever idea for the Brazilian market came in the form of a magazine ad that contained a strip that could be torn out and turned into a trackable bracelet.
"People StyleWatch Share. Like. Buy" Conference on Marketing and Millennials
Among the research presented on Tuesday, People’s research division People StyleWatch unveiled its third biannual study on Millennials. The study, done with New York-based Red Lantern, involved a survey and face-to-face meetings with some 1,200 consumers. Half of respondents were “Millennial Moms,” and the other half single, “Emerging Professionals.”
How the Economist Group Is Retooling for Programmatic
To help move the needle on its own programmatic efforts, the company recently hired a pair of “programmatic experts,” based in New York and London, which will serve internal and external roles within its sales teams.
More Q&A with Teen Vogue VP and Publisher Jason Wagenheim
Mr. Wagenheim says, "Fashion and beauty magazines still work really well in print, even if you’re fifteen-years-old or fifty; our category is thriving from an audience perspective."
InStyle's Ariel Foxman, W's Stefano Tonchi, and Esquire's David Granger Announced As Judges for International Woolmark Prize
The judges for the International Woolmark Prize were announced last night at an event that was hosted by Harper's Bazaar and Esquire.
New Yorker Cartoonist Barsotti Dies
Charles Barsotti, whose New Yorker cartoons plumbed the human condition featuring characters such as the psychiatrist dog and the pilgrim with the walking stick, has died. He was 80.
How Magazines Are Finally Putting Multimedia Into Their Workflow Part 1
There is a Q&A with Andrea Spiegel, Forbes Media’s senior vice president of product development and video, and also an Iinterview with The Family Handyman's editor in chief Ken Collier. Susan Currie Sivek will explore how magazines are using analytics to refine their choices about multimedia in tomorrow's part 2.
Yahoo Launches Digital Movie Magazine
Yahoo has launched a digital movie magazine, Yahoo Movies, and is ramping up its native advertising and content marketing appeal. Michael Pennington, Yahoo’s head of entertainment, said: “Because we believe that advertising should be as engaging as the site itself, Yahoo Movies also incorporate seamless, native advertising and content marketing opportunities for movie studios and brands.
Nielsen Finds Radio Ratings Mischief in L.A.
More on Forbes Readership Spikes 20 Percent in One Year
Governor Scott Walker Responds to Magazine Articles in The New Republic, and The National Review
InStyle‘s Eric Wilson Among Fashion Insiders and Notables Weighing In on Olivier Theysken’s Departure from Theory
Hollywood Reporter Publisher Adds Responsibility for Billboard Lynne Segall Named EVP, Group Publisher for Billboard and THR
People Moves: Wired Promotes, New York Adds Contributing Editor
Kanye West is Upset with Annie Leibovitz: Says Wedding Instagram Took 4 Days
Five Things Every Marketer Should Know About Google Tag Manager
Facebook Launches Slingshot App -For Real
Democratic Lawmakers Take Aim at Online Fast Lanes
CMOs Must Adapt to Digital Reality
Hispanic Millennials Comfortable with English and Spanish Media
Weisler: Break Down Measurement Silos and Get with the Program-matic
One Online Publisher’s Take: Viewability Is Not Ready for Prime Time
Over 90% of Marketers Are Not Confident in How They Measure Content and other Scary Stats
Speakers include MPA’s Mary G. Berner, Hearst’s Michael Clinton, All You’s Nina Willdorf and Deborah Curtis, The Atlantic’s Corby Kummer and Jay Lauf, Glamour’s Cindi Leive and Bon Appetit’s Adam Rapaport—plus Richard B. Stolley, the founding editor of PEOPLE, and Dorothy Kalins, the founding editor of Metropolitan Home and Saveur.
TIME magazine reports that the U.S. Trademark Trial and Appeal Board said the Washington Redskins name was disparaging and canceled the NFL team's trademark...