The Association of Magazine Media

Tuesday, June 10, 2014

Time Inc. Goes Solo: Q&A with Time Inc. CEO Joe Ripp
Hours after ringing the opening bell on the New York Stock Exchange, marking the publishing giant’s first steps as an independent company in 24 years, CEO Joe Ripp said any return to growth would have to come from within.
More Q&A with Time Inc. CEO Joe Ripp
"We’ve got lots of different brands and lots of different opportunities... So there is a range of opportunities to interact with advertisers. We will never confuse our reader."
Time’s Exit from Midtown Is an Epic Event
The upcoming relocations by Time Warner and spun-off Time Inc. spell a seismic shift in Manhattan’s center of real estate gravity as much as they mark a game-changer in the magazine publishing world.
How Essence Magazine Broke Through Media Barriers: Q&A with Edward Lewis
Edward Lewis, co-founder of Essence magazine sits down with Bloomberg’s Pimm Fox to tell him how Essence magazine all began.
Glamour Is Seeing 50% Higher CTRs: By Tweeting Out and Dating Stories After 8 p.m.
In the U.S., Glamour magazine has gone against the tide by taking the time to analyse its mobile visitors.
InStyle's July Cover Girl Kate Hudson Reminisces About First InStyle Cover
Kate Hudson is no stranger to magazine covers but her first InStyle cover was with her movie star mom, actress Goldie Hawn.
The Economist Updates Its iPad Edition and The Atlantic Magazine Updates Both Digital Edition Apps
The Economist for iPad, one of the more popular tablet editions inside Apple’s Newsstand, has updated to work with iOS 7 more smoothly and allow for “occasional content from our sister publication Intelligent Life.”
For World Cup, ESPN Goes Big and Goes Online
In the US, the 2014 World Cup is expected to be the most-watched soccer competition ever, thanks to host city Rio de Janeiro's handy time zone, changing demographics, the sport's growing popularity in this country and -- importantly -- the willingness of companies like ESPN to let digital run free.
The Goal of This Complex World Cup Site is Simple: Engage the Mobile Audience
In May 2013, there were a total of 5,443,802 mobile sessions at, accounting for 31.8% of the site’s traffic. This May, that number was up to 15,271,675, or just under 52% of the site’s overall traffic.
Maya Allen: New Places, New Faces and Good Vibes
Andy Zunz, intern at Field and Stream (Lauren Masur, intern at Food Network Magazine editing) profiles fellow ASME intern Maya Allen and writes: "Allen is no stranger to seeing new places or meeting new faces. In fact, she welcomes the unknown."
More on InStyle Cover Girl Kate Hudson Gets Candid About Exes’ Doping Scandals
More on Mobile-first Quartz Launches Vertical Where Smartphone Use Is Growing: India
More on Teen Vogue Names Two Directors
Epicurious' New Hires
NY Times Mag Names Bill Wasik Deputy Editor
Time Warner Wants to Buy Big Stake in Vice Media
MagLoft Launches Its Own Newsstand App in Support of Its New Publishing Platform
Face Up Online: Lucky Peach
Virtual Reality Headset Oculus Rift Meets the Bloomberg Terminal
Tavi Forever
SIPA 2014: “Ink Doesn’t Get the Attention of the Inc.”
Apple Moves to Stop Location-Tracking By Mobile Analytics Companies
Apple's Spotsetter Web Site Describes Local Search for iWatch Features, Wearables
A Look at Apple Advertising -With and Without Steve Jobs
PubMatic Taps Simeone to Lead "Programmatic Direct" Initiatives
Programmatic Video Bought Like TV -Via CPM
Advertisers Still Wary of Programmatic: Over 60% of Agency Execs Don't Feel There's an Accurate Definition
The End of Unmeasurable Marketing
New Technology Allows Brands to Bypass Agencies: First Ad Buying, Now Data Moves in-House
The State of Native Advertising in 5 Data Sets
Meet The Demographics of New Markets
What Will It Take for Wearables to Go Mainstream?
Brent Poer, president of LiquidThread North America, is a powerful marketer of many strong opinions and lots of boldface clients, including world class marketers P&G, Walmart and American Honda Motor Company. Come hear this top advertiser and creative force reveal how to make the tablet a better experience for advertisers and consumers. MPA CHEW ON THIS bring-your-lunch series, NYC, Thursday, June 26.
Speakers include MPA’s Mary G. Berner, Hearst’s Michael Clinton, All You’s Nina Willdorf and Deborah Curtis, The Atlantic’s Corby Kummer and Jay Lauf, Glamour’s Cindi Leive and Bon Appetit’s Adam Rapaport—plus Richard B. Stolley, the founding editor of PEOPLE, and Dorothy Kalins, the founding editor of Metropolitan Home and Saveur.
Levar Burton, of Star Trek: The Next Generation, is set to guest edit for Scientific American on June 11th. Mr. Burton has recently launched a highly successful Kickstarter campaign to raise funds to relaunch his popular literacy-promoting children’s show Reading Rainbow on the web and other platforms. The fundraising will also support bringing the show into school classrooms nation-wide. Scientific American supports children’s literacy and education in all fields, including reading, science, math, engineering and technology, so it was only natural that Mr. Burton would pilot the official website for a day. Burton will take charge of the home page, choose what should be featured as the news of the day, write and edit some stories on education and space, and tweet about his experiences.