Tuesday, June 3, 2014
Husni: A Record-Breaking Month in New Consumer Magazine Launches
Husni writes: "For the critics who continue to attack the state of new magazines and its future, all I have to say is that they will continue to talk nonsense when it comes to the health and pulse of the industry and the newbies it brings to the marketplace day in and day out."
Hearst Magazines, The Atlantic, The Economist, Forbes and The New Yorker Know There’s Money in Their Archives
“You’re monetizing it from the advertising side and the consumer side,” New Yorker publisher Lisa Hughes said. “You have the long tail of people buying it as a single copy. We also push it out to subscribers. And advertisers love them — they can own it entirely.”
How Vogue Is Making Money on Instagram
Vogue, arguably the most iconic name in fashion publishing, has found a way to monetize that name on Instagram. The venerated title’s Instagram feed is now "shoppable."
Glamour and Conde Nast Entertainment Launch "Step into My Office" Career Video Series
Hosted by Glamour editor-in-chief Cindi Leive and based on the magazine’s monthly career column, the program is a behind-the-scenes look at some of the world’s most powerful women while they’re on the job, interviewed by Leive.
Time Inc. Buys Family Scheduling App Cozi
“Cozi is a terrific fit for Time Inc.,” said Time Inc. CEO Joe Ripp in a press release. “It immediately extends our product and technology portfolio. At the same time, it gives us a new product development hub as well as a foothold in the rapidly growing productivity category. Robbie Cape and his team have built a dynamic business that will ultimately help us engage our audiences more deeply.”
InStyle Editor-in-chief Ariel Foxman on “The Importance of Fashion” at The New School, Creative Careers
Editor of InStyle Magazine Ariel Foxman shared his interesting & provocative view about why many people think fashion is superficial in Madoff s class at The New School, Creative Careers.
Meredith CIO of Xcelerated Marketing Doug Rozen, Comments on Apple’s Keynote at the Worldwide Developers Conference
“IOS 8 will elevate consumers' already high expectations of marketers to respect and tailor content while being appropriate for each screen, ” said Rozen, “Of all the announcements, HealthKit and HomeKit will have the greatest longer term implication to marketers."
Meredith Corp. Sponsors the CEW Insiders’ Choice Beauty Awards
Cosmetic Executive Women, Inc. teamed with Meredith Corp. to celebrate the 20th anniversary of the CEW Insiders’ Choice Beauty Awards on May 16 at the Waldorf Astoria in New York City. Meredith sponsored the luncheon, hosted by television personality Aisha Tyler.
Q&A with Forbes' Mark Howard About Native Advertising
Howard says, "The reality is that when you look at the different types of partners we have with BrandVoice, we’re up to 38 now in total, it’s been really amazing for us to really think about that they have different goals and objectives, and, more specifically, they have different target audiences."
Playboy Hires First-Ever CRO and Digital Content Executive
Playboy Enterprises, Inc. announced the hiring of two key executives for two brand new roles. Matthew Mastrangelo has been named as chief revenue officer and Cory Jones has been tapped as senior vice president of digital content.
More on Alliance for Audited Media Merges with ImService Group
Hebbard: Apple Event Previews New Features for Consumers (and Developers), Though Little for Digital Publishers
Selma Blair, Fitness Guru Tracy Anderson, Fashion Designer Rebecca Minkoff Contribute to InStyle Editor Violet Gaynor’s New Book
WSJ. Magazine Launching Latin American Edition
Klara Glowczewska Named Glowczewska Travel Editor at Large at Town & Country
Bloomberg Businessweek Expands Politics Team
Roger Angell Chats with M Magazine
A Daughter Inherits The Saturday Evening Post
Brad Pitt Graces Cover of Wine Spectator
Rolling Stone Launches Country Music Site
Clean? Cluttered? Classy? The State of Online Editorial Design
CNBC Isn't Offering Nielsen Ratings Guarantees During the Day Anymore Financial Network Offers Internal Numbers Instead
Supreme Court Rejects Appeal from Times Reporter Over Refusal to Identify Source
The New Rules of the Game for Growing Ad Revenue
Mobile Not Just for Planning Anymore
What Every Marketer Should Know About Print Design
Be a part of the only magazine media industry event that brings together all retail supply chain partners. June 9-11, The Ritz Carlton, Tysons Corner, VA.
Speakers include MPA’s Mary G. Berner, Hearst’s Michael Clinton, All You’s Nina Willdorf and Deborah Curtis, The Atlantic’s Corby Kummer and Jay Lauf, Glamour’s Cindi Leive and Bon Appetit’s Adam Rapaport—plus Richard B. Stolley, the founding editor of PEOPLE, and Dorothy Kalins, the founding editor of Metropolitan Home and Saveur.
Whether you have been thinking about creating online courses or are just at the discovery stages we take a closer look at some of the opportunities in this exciting new market.