Thursday, May 29, 2014
Hearst's Michael Clinton: “The Core Is Always Going to Be Magazines and Print...”
The President, Marketing and Publishing Director of Hearst says “I think about magazines and magazine media all the time.” and goes on to say, “More Print Products are coming from Hearst in the coming years.”
Conde Nast Drafts an Internal "Magna Carta" for Native Advertising
Publisher of Vogue and Vanity Fair seeks to codify tactic: asking its editors and publishers to review a roughly 4,000-word document that lays out how the company will handle native advertising online, according to several Conde Nast executives.
Chelsea Clinton on Message at Hearst Summit
Regardless if Hillary Rodham Clinton makes another bid for the White House, her daughter Chelsea showed off her own talking points Wednesday in a Q&A with Town & Country editor in chief Jay Fielden.
At the Marlton, Anna Wintour, Ariel Foxman, Eva Chen, Gina Sanders, Punch Hutton Among the Fashion Magazine Notables at the Hotel's Events
“I remember seeing Prabal Gurung and Peter Som in the span of two minutes,” said InStyle’s editor, Ariel Foxman, recalling a recent brunch there.
More on Cosmopolitan's First-Ever Global Cover with Katy Perry, Appearing on 62 Issues in the Same Month
Katy Perry will be featured on the front (and inside) of every edition of the mag internationally for the month of July.
Forbes Media Chief Product Officer Lewis D'Vorkin: How to Make a Splash with "Brand Journalism"
D'Vorkin: "We don’t need to try to argue that brand journalism is the same as traditional journalism – because it’s not – but it can be effective and impactful in its own way."
The Hill Adds Analysis from Policy Experts, Launches New Contributors Section of Website
Among the organizations and institutions that signed on to contribute original reporting and intellectual analysis are the American Enterprise Institute, Brookings Institute, Atlantic Council and Center for American Progress, and colleges such as Cornell University and Johns Hopkins University.
PubMatic Names Cathie Black to Board of Directors
Supply-side platform PubMatic announced it has appointed Cathie Black, former chairman and president of Hearst Magazines, to its board of directors.
Social Relationship Platform SocialFlow Creates Partnership with DigitasLBi
Founded in 2009, SocialFlow clients include Forbes, The New York Times, the Associated Press, BBC, Pepsi, Burberry and Walmart.
Bloomberg Businessweek Gives Piketty the "Tiger Beat" Treatment
Megan McArdle's Bloomberg Businessweek story on French economist Thomas Piketty gets a cover that reflects the unusual interest that's greeted his book "Capital in the Twenty-First Century."
Latest Time Cover Features Transgendered Actress
Good Housekeeping‘s Campaign to End Childhood Hunger
Prometheus Buys Mediabistro Network
IDG Enterprise Reorganizes Its Premium Programmatic Services
More on Forbes 100 Most Powerful Women
Does Native Advertising Really Perform As Well As Editorial?
Gretchen Smelter Named Women’s Health Creative Director
Future Plc Sells Sport and Craft Titles to Immediate Media
Grand Rapids Magazine Celebrates 50 Years in Print
Journalism "Beats Working," David Carr Tells Students
The New York Times Made a Typo on Its Front Page Today
Amazon won't talk to Washington Post
Google Discloses Its (Lack of) Diversity
A Revision Shows the Economy Shrank Last Quarter
Here’s Mary Meeker’s Big Deck on Key Internet Trends
Watching the Audience Move: A New York Times Tool Is Helping Direct Traffic from Story to Story
Smartphones, Mad Men, and the Decline of Social Media
The Return of Mass Marketing?
Consumers Accept Declining Privacy
-Adobe, AAM, Brown/Nellymoser, CDS Global, Kobo, MediaRadar, Publishers Press, Quad Graphics, Sherman & Howard, ShopAdvisor, and SocialFlow for their support of the MPA-IMAG Conference. -Blippar and Publishers Press for their support of the 2014 National Magazine Awards.
Speakers include MPA’s Mary G. Berner, Hearst’s Michael Clinton, All You’s Nina Willdorf and Deborah Curtis, The Atlantic’s Corby Kummer and Jay Lauf, Glamour’s Cindi Leive and Bon Appetit’s Adam Rapaport—plus Richard B. Stolley, the founding editor of PEOPLE, and Dorothy Kalins, the founding editor of Metropolitan Home and Saveur.
Hollywood is transforming into a two-industry town fast as tech migrates south from the Valley (as in Silicon) to the Beach. The Hollywood Reporter's inaugural list breaks down the city’s top players.