Friday, May 23, 2014
2014 Independent Magazine Conference Highlights
See more photos from the premier conference for independent magazine media companies from Tuesday and Wednesday's activities, panels and events such as the cocktail receptions, dinners and boat ride.
Q&A with Dr. Oz: Cardiac Surgeon, Professor and Magazine Reader
Dr. Oz says "I always look at Oprah’s magazine. I think it’s very well done. And I read Time magazine. I do both of those on my iPad. I have an app called Next Issue that has every magazine."
Cosmopolitan Proves Nimble by Offering Two June Cover Variations
Samir Husni writes: "It was surprising to see a major departure in its June cover in the copies sold at Wal-Mart compared to the rest of the stores where the traditional cover was the one for sale."
Cosmopolitan.com Editor Amy Odell Sits Down with Chrissy Teigen
For Internet Week New York, Amy Odell had a “fireside chat" with Chrissy Teigen about Teigen's use of social media (she's pretty much mastered Twitter but has given up on Facebook,) the 28-year-old also opened up about her experience as a judge on a new cooking show that she described as "Top Chef" for stoners.
Bloomberg Gives Its Native Ads a Data Spin
Bloomberg LP, best known for its financial news and information, has launched a new suite of native ad products that tap into its data-crunching abilities.
Inside Esquire’s Digital Strategy
Its digital content currently stretches across screens, and multi-platform traffic to Esquire.com averages almost 4 million unique visitors per month, according to comScore. The magazine publishes 40 new stories daily and launched a weekly app edition to fill the gaps between monthly issues.
Hamptons Publishing Alive and Well
“The Hamptons from a media perspective are alive and well,” said Richard Burns, chairman of Manhattan Media, which last year started the spin-off Avenue on the Beach, and owns the 40-year-old title, Dan’s Papers.
Mag Bag: The Week in Magazine Media
TIME, Sports Illustrated debuted ads on covers, Allure unveiled the Allure Insiders Influencer Network, and there were important people moves at Elle and Departures...
Anthony Mazzola, Veteran Hearst Editor, Dead at 90
“Anthony Mazzola was a dynamic member of the Hearst Magazines family for more than 65 years,” said Steven Swartz, Hearst’s president and CEO, in a statement. “Tony will be missed by everyone who had the pleasure of working with him.”
More on Conde Nast Expands Google Partnership to Further Programmatic Sales Approach
Hefner Sues Blog over Kate Moss Playboy Pictures
Mark Cuban Apologizes to Trayvon Martin’s Family for Remarks in Inc. Magazine Interview
ESPN Lights Up New TV Studio for Screen-Obsessed Viewers
Laura Schocker Named Online Exec Editor of Real Simple
Camille Tuutti Appointed Executive Editor of Nextgov
Report: Jezebel About to Lose Its EIC
Gizmodo Editor Replaced
Mail Online's Soaring Revenues Offset Publisher's Print Ad Decline
Amazon Escalates Its Battle Against Hachette
Greenberg: What's Native? Let's Start with a New Name
U.S. Retail Industry Maintains Position As Digital Ad Spend Leader
Digital Ad Spending in US Auto Industry Racing Ahead
Financial Services Ad Spending 2014: Google Sees Digital Blurring Direct Response, Branding
Facebook Updates Privacy Settings for New Users
California AG Issues Guidelines for New Online Privacy Law, Pushes Mobile-Friendly Formats
Fight Over "Do Not Track" Web Rules
Cross-Screen Users Are All Over the Place
Mobile Advertising, Push Notifications Beneficial for Retailers
Are You a Mobile Marketing Wizard? [Infographic]
Brent Poer, president of LiquidThread North America, is a powerful marketer of many strong opinions and lots of boldface clients, including world class marketers P&G, Walmart and American Honda Motor Company. Come hear this top advertiser and creative force reveal how to make the tablet a better experience for advertisers and consumers. MPA CHEW ON THIS bring-your-lunch series, NYC, Thursday, June 26.
You bring your lunch, we'll serve the food for thought. Featuring Will Palley, trends strategist, JWT New York, on " Trends That Will Shape the World in 2014 and Beyond." Complimentary for MPA/ASME members. Register today, NYC/Webinar.
Kick off the summer by joining your fellow junior mag editors at our next ASME NEXT Talks. This event will include a q&a with Jake Silverstein, the new editor of The New York Times Magazine and former editor in chief of Texas Monthly. The ASME Intern 2014 class, and their mentors, get in free! Registration includes open bar. May 29, New York.
-Adobe, AAM, Brown/Nellymoser, CDS Global, Kobo, MediaRadar, Publishers Press, Quad Graphics, Sherman & Howard, ShopAdvisor, and SocialFlow for their support of the MPA-IMAG Conference. -Blippar and Publishers Press for their support of the 2014 National Magazine Awards.
Speakers include MPA’s Mary G. Berner, Hearst’s Michael Clinton, All You’s Nina Willdorf and Deborah Curtis, The Atlantic’s Corby Kummer and Jay Lauf, Glamour’s Cindi Leive and Bon Appetit’s Adam Rapaport—plus Richard B. Stolley, the founding editor of PEOPLE, and Dorothy Kalins, the founding editor of Metropolitan Home and Saveur.
June 09 - 11, 2014
May 29, 2014
The Professor's LOFT
Kick off the summer by joining your fellow junior mag editors at our next ASME NEXT Talks. This event will include a q&a with Jake Silverstein, the new editor of The New York Times Magazine and former editor in chief of Texas Monthly. Registration includes open bar.