The Association of Magazine Media

Thursday, May 22, 2014

Garden Supply Ad Pages Grow Over 2013
Data analyzed by MediaRadar for MPA –The Association of Magazine Media reveal increased advertising for garden supply brands January-May 2014 versus the same period in 2013. Ad pages in the category are up 21%.
More MPA-IMAG 2014 Independent Magazine Conference Highlights
See more photos from the premier conference for independent magazine media companies from Tuesday and Wednesday's activities, panels and events.
Channeling Chen: Condé Nast's Youngest Editor Profiled
Last year in June, Eva Chen was brought on board by Anna Wintour,Vogue‘s editor-in-chief and artistic director of Condé Nast, to transform the Lucky brand into a more livelier, youth-centric and profitable publication.
Q&A with Ogden Publishing's Bryan Welch
“For most of the last ten years, Mother Earth News out of all the MRI measured magazines had the best and most consistent rate of growth…” offers Ogden's Publisher & Editorial Director Bryan Welch, along with what he sees as magazine media's biggest challenges and opportunities in the future.
BoSacks Speaks Out: The Dogs of War in the Single Copy Business
Aside from his views on the newsstand channel for magazine media, Bob Sacks addresses another topic as well: His regret about missing the IMAG-MPA event this week in Washington DC.
How EatingWell Magazine Reached 1 Million Facebook Fans: Q&A with Digital Director Michelle Edelbaum
Earlier this month, Meredith Corp.’s bimonthly EatingWell magazine—which reaches 4.1 million readers and 5 million unique monthly visitors to its website—celebrated a social media milestone, reaching 1 million fans on its Facebook page.
Custom Content Drives Big Revenue for Media Brands like AFAR
During the session, “Be Your Own Creative,” at the MPA-IMAG Conference on Tuesday, May 20 in Washington, D.C., Afar's COO Laura Simkins gave details on the “Afar Collection” initiative, an invite-only program for hotels for which Afar creates custom guides (what to see and do in and around the hotel) for each sponsoring partner. Launched just this year, the program already has signed about 20 hotels, Simkins said.
New Republic Works to Grow Its Digital Footing
The question for The New Republic, along with other niche publications, is how to translate an influence model to the Web, where scale reigns.
Time Inc. Makes Downtown Move Official
Time Inc. Starts Selling Ads on Magazine Covers
Hearst Magazines, Immediate and GMG top Digital Publishing Awards Shortlist
Conde Nast Teams With Google to Pitch Programmatic Ad Deals
Lucky Noted Among Publishers Successfully Using Social Media
More on Condé Nast Traveler's Site Relaunch Featuring Community Contributors
Esquire‘s June/July 2014 Cover Story Features Mark Wahlberg’s New Entourage
More on InStyle's June Issue Home Feature on Glee's Naya Rivera
Playgirl Wants Game of Thrones star
4 Observations from The Atlantic‘s “100 Fantastic Pieces of Journalism”
For the New York Times’ Innovation Report to Stick, Its Journalists Need to Be on Board
Kate Palmer Named Managing Editor of Huffington Post
Dorothy Robinson Out As Editor of Local NYC Paper Metro
One Woman’s Lonely Boycott of Amazon
How Do You Convince Millennials to Pay for Content? How Do successful Digital Subscription Models Work?
Marketers "Taking Programmatic In-House" Gets Real
Programmatic Internet of Things Right Around the Corner
Facebook, Twitter and YouTube Have Different Mobile Ad Strengths Notable Marketers Riff at a Roundtable Event
Pinterest Japan and Ad Giant Dentsu Form Strategic Alliance
Digital Ad Spend to Rise Fastest in U.S. Media and Entertainment Industry
The Document Everyone's Talking About
How Mobile Changes Consumer Behavior During Work Hours
Report Says 87% of Americans Now on Smartphones: Mobile Approaching Saturation Point
Claiming and Taming Publisher Data: Six Considerations
Be a part of the only magazine media industry event that brings together all retail supply chain partners. June 9-11, The Ritz Carlton, Tysons Corner, VA.
Brent Poer, president of LiquidThread North America, is a powerful marketer of many strong opinions and lots of boldface clients, including world class marketers P&G, Walmart and American Honda Motor Company. Come hear this top advertiser and creative force reveal how to make the tablet a better experience for advertisers and consumers. MPA CHEW ON THIS bring-your-lunch series, NYC, Thursday, June 26.
You bring your lunch, we'll serve the food for thought. Featuring Will Palley, trends strategist, JWT New York, on " Trends That Will Shape the World in 2014 and Beyond." Complimentary for MPA/ASME members. Register today, NYC/Webinar.
Kick off the summer by joining your fellow junior mag editors at our next ASME NEXT Talks. This event will include a q&a with Jake Silverstein, the new editor of The New York Times Magazine and former editor in chief of Texas Monthly. The ASME Intern 2014 class, and their mentors, get in free! Registration includes open bar. May 29, New York.
-Adobe, AAM, Brown/Nellymoser, CDS Global, Kobo, MediaRadar, Publishers Press, Quad Graphics, Sherman & Howard, ShopAdvisor, and SocialFlow for their support of the MPA-IMAG Conference. -Blippar and Publishers Press for their support of the 2014 National Magazine Awards.
Speakers include MPA’s Mary G. Berner, Hearst’s Michael Clinton, All You’s Nina Willdorf and Deborah Curtis, The Atlantic’s Corby Kummer and Jay Lauf, Glamour’s Cindi Leive and Bon Appetit’s Adam Rapaport—plus Richard B. Stolley, the founding editor of PEOPLE, and Dorothy Kalins, the founding editor of Metropolitan Home and Saveur.
May 29, 2014
The Professor's LOFT
Kick off the summer by joining your fellow junior mag editors at our next ASME NEXT Talks. This event will include a q&a with Jake Silverstein, the new editor of The New York Times Magazine and former editor in chief of Texas Monthly. Registration includes open bar.

In Bloomberg Businessweek, Nick Summers explores "The Trouble with IBM."