The Association of Magazine Media

Wednesday, May 21, 2014

MPA-IMAG 2014 Independent Magazine Conference Highlights
See photos from the premier conference for independent magazine media companies.
Mary Berner on the Challenge of Measuring Multi-Platform Success for Print Magazines
Mary Berner, president and CEO of the Association of Magazine Media/MPA, takes a holistic view of magazines... “Take a step back and look at what business we’re tracking. There isn’t a magazine company that doesn’t define themselves as a magazine media company these days,” she said in a phone interview.
The 60-second Interview: Andrew Clurman, President and Chief Operating Officer, Active Interest Media
Andrew Clurman spoke at the Independent Magazine Conference on Monday about the kinds of partnerships magazines can forge to extend their brands. For those of us who couldn’t make it to the Mandarin Hotel in Washington D.C., here's Clurman's big takeaway points on the subject.
AFAR Goes "Native" with Lodging Collection
Afar is adding a website section called the Afar Collection, composed of hotels and resorts intended to appeal to travelers seeking memorable experiences where they stay along with hospitality and commodious accommodations.
Why Condé Nast Traveler Is Taking the Platform Approach
Traditional publishers are finding that the easiest way to build audience scale is by opening up their sites to outside contributors. Condé Nast Traveler is the latest to take the platform route. The travel monthly is planning to start with 25 outside contributors when it relaunches its site this summer, but it hopes to increase that figure to 1,000 over time.
InStyle's Ariel Foxman, Elle's Robbie Meyers, and Teen Vogue's Amy Astley to Take Stage for "Meet the Editors-in-Chief"
The 2014 How to Make It in Fashion Conference is coming to New York on June 27 at the High Line Hotel featuring notable figures from the media world and the fashion business; all sharing their tips for making it in the industry.
Alex Gonzalez Named Creative Director at Elle
In addition to his work at Hearst, Gonzalez is a cofounder of AR New York, a creative agency whose clients include Vogue, Jimmy Choo, Banana Republic, John Hardy and Revlon.
Foreign Policy Magazine: U.S. Defense Department Has a Zombie Apocalypse Plan
The Defense Department has massive strategy for battling the walking dead. A document obtained by Foreign Policy magazine advises how to deal with "chicken zombies" and "evil magic zombies."
You'll Want a Jet Pack After Watching Video from Smithsonian Magazine's Recent "The Future Is Here" Festival
"The Future Is Here Festival," hosted by Smithsonian Magazine and the Nerd Nite crew, was a two-day event celebrating outer space, science fiction, and the technologies of tomorrow.
Mystery: Apple Is Planning to Announce "New Hardware" in 2 Weeks
Vanity Fair France, Chanel Host Party in Cannes
Futbol Star Cristiano Ronaldo Poses Naked for Vogue Spain
Fashion Mag Nylon All Torn up As New CEO, Editorial Board Quit
Missouri Department of Corrections Bans Another Magazine: Entrepreneur
Face Up Online: High Times
Rolling Stone Profiles a "Rock & Roll Willy Wonka"
Google Ends Apple's Three-Year Run As Most Valuable Global Brand
Google Has Seen the Future, and It Has Ads... Everywhere
Facebook Expands Video Ads Internationally
Pinterest Unveils New Tech to Become More Measurable for Brands
Hebbard: Amazon-Hachette Book Group Battle Is No War Between Equals
Branding-Focused Ads Remain No. 1 for U.S. CPG Industry
Nearly $18B in Digital Ad Budgets Forecast to Be Earmarked for Mobile
Self-Regulatory Body: Widget-Makers Must Also Follow Native-Ad Disclosure Rules
Better Business Bureau Tells Taboola to Make "Sponsored Content" Disclosures More Prominent
Fellow Publishers’ Take on The New York Times Innovation Report
Internet News: Slightly More Satisfying than the Post office
What Follows the Great Mobile Unbundling? Unholy Alliances
Clickthrough on Tablet Ads 40 Times Higher than Desktop
Big Data, Small Data, Smart Data
Be a part of the only magazine media industry event that brings together all retail supply chain partners. June 9-11, The Ritz Carlton, Tysons Corner, VA.
Brent Poer, president of LiquidThread North America, is a powerful marketer of many strong opinions and lots of boldface clients, including world class marketers P&G, Walmart and American Honda Motor Company. Come hear this top advertiser and creative force reveal how to make the tablet a better experience for advertisers and consumers. MPA CHEW ON THIS bring-your-lunch series, NYC, Thursday, June 26.
You bring your lunch, we'll serve the food for thought. Featuring Will Palley, trends strategist, JWT New York, on " Trends That Will Shape the World in 2014 and Beyond." Complimentary for MPA/ASME members. Register today, NYC/Webinar.
Kick off the summer by joining your fellow junior mag editors at our next ASME NEXT Talks. This event will include a q&a with Jake Silverstein, the new editor of The New York Times Magazine and former editor in chief of Texas Monthly. The ASME Intern 2014 class, and their mentors, get in free! Registration includes open bar. May 29, New York.
-Adobe, AAM, Brown/Nellymoser, CDS Global, Kobo, MediaRadar, Publishers Press, Quad Graphics, Sherman & Howard, ShopAdvisor, and SocialFlow for their support of the MPA-IMAG Conference. -Blippar and Publishers Press for their support of the 2014 National Magazine Awards.
Speakers include MPA’s Mary G. Berner, Hearst’s Michael Clinton, All You’s Nina Willdorf and Deborah Curtis, The Atlantic’s Corby Kummer and Jay Lauf, Glamour’s Cindi Leive and Bon Appetit’s Adam Rapaport—plus Richard B. Stolley, the founding editor of PEOPLE, and Dorothy Kalins, the founding editor of Metropolitan Home and Saveur.
May 29, 2014
The Professor's LOFT
Kick off the summer by joining your fellow junior mag editors at our next ASME NEXT Talks. This event will include a q&a with Jake Silverstein, the new editor of The New York Times Magazine and former editor in chief of Texas Monthly. Registration includes open bar.

Are companies ready for billions of everyday objects to join the Internet? MIT Technology Review's Antonio Regalado gives us all a look at what some are calling the "Internet of things," a type of computing characterized by small, often dumb, usually unseen computers attached to objects. These devices sense and transmit data about the environment or offer new means of controlling it...