The Association of Magazine Media

Monday, May 19, 2014

An Insider’s View of MPA-IMAG and Issues Facing Indie Publishers: Q&A with August Home President Don Peschke
Today marks the start of the MPA-IMAG Independent Magazine Conference, which runs through May 21 and is held at The Mandarin Oriental, Washington, D.C.
Magazine Smartphone Apps Are Being Brought Back: Freemium Emerges As a Strong Model
Time Inc., an early adopter of the model, offers several apps that let users access a top layer of content for free but requires them to shell out for a deeper dive. People CelebWatch, at 99 cents per month, lets the user access exclusive content and track favorite celebs. The Sports Illustrated Swimsuit app, at $7.99, offers features like 360-degree views of the models.
Fashion Brands Dominate Instagram Video, Top 10 Include: Vogue, Michael Kors, Aéropostale
Vogue makes its first appearance in the weekly poll, offering a 15-second peek into designer Charles James' exhibit at the Met Museum in New York City. The fast-paced clip captured the imaginations of the magazine's 1.8 million Instagram followers, garnering more than 22,000 brand engagements.
After Placing a 12-Page Spread in Vogue Last Fall, Google Is Hiring Ivy Ross to Save Google Glass
Lisa Eadiccio writes "It's a surprising hire, but it makes sense given Google's strategy so far in advertising Glass. In September, Google placed a 12-page fashion spread in Vogue magazine featuring models wearing its heads-up display."
SocialFlow Co-Founder Frank Speiser on "The Fallacy of the Influencer"
Speiser asks one of today’s most pressing questions about social media, “…in an industry driven by metrics, the question remains: are influencers really worth the investment?“
George Takei's AARP Show
During its first season, Takei explored Google Glass, dating apps like Tinder and gaming. Its success garnered a Webby Peoples' Choice Award in the technology category for the show, and Takei's Take was reupped for a second run yesterday.
The Atlantic Cities Relaunches As CityLab: Standalone Site to Feature More Lifestyle Content
Following in the footsteps of sister property The Wire, the three-year-old urban-planning site is relaunching with a new name, CityLab, as well as a major redesign and expanded editorial mandate.
Men's Health Toasts Tenth Annual Grooming Awards
“It’s just great to base the party around the awards, but it’s to thank our clients and celebrate with them,” said Ronan Gardiner. Gardiner said that grooming has taken precedence at the Rodale-owned publication. In the last year, he said, grooming has become Men’s Health’s number-one advertising category.
At the Newsstand: Magazines Aim to Teach Grill Mastery with Holidays Coming
It’s almost Memorial Day, when regular folks don their aprons, step into their backyards and transform into grill masters. Learn how from Food Network Magazine, Every Day With Rachael Ray magazine, Food & Wine, and Fine Cooking.
Why Print Endures: 37% of Nearly 400 U.S. Publishers Surveyed Said They Believe Print Will Continue to Be the Primary Way Readers Access Their Content
2014 Digital Awards Winners: MPA Members Throughout
People Magazine Profiles Gay Athletes
More on InStyle’s June Issue Home Feature on Naya Rivera
Friendly’s Welcomes Back Banned Esquire Editor
Steve Forbes Talks with Jessica Simpson
Gloria Baume Exiting Teen Vogue
More Recent People Moves in Magazine Media: People StyleWatch, National Journal,, CNNMoney and More
How Ziff Davis Embraced Ad Tech
Fighting Words: Long-Winded (and Stunning) Wartime Magazine Ads
Huffington Post Attacked by NH GOP for "Lack of Standards" in Scott Brown Article
Can Dean Baquet Save Times Digital?
That Leaked New York Times Innovation Report Is One of the Key Documents of this Media Age
Why Marketers Just Can't Crack Mobile
Phablet Use Distinct from Smartphones, Tablets
comScore: Q1 Digital Spend Hits $63.4 Billion; Desktop up 12%, Mobile 23%
Data Puts New Tynt on "Dark Social," Sheds Light on Unseen Power of the Long Tail
Saatchi Launches Digital Training Program
The New Face of Programmatic: Efficacy over Efficiency
Is RTB a Rip Off? -Quantcast's CEO Thinks So
Sony Breakup Would Be Better Late Than Never: Real M&A
Publicis Groupe Strikes Deal with Facebook Worth Hundreds of Millions
A Snapshot of the 21st Century Marketer
The conference that will show the magazine media industry how to turn everyday shifts into successes and also convene like-minded indie publishers begins today in Washington, D.C.
Brent Poer, president of LiquidThread North America, is a powerful marketer of many strong opinions and lots of boldface clients, including world class marketers P&G, Walmart and American Honda Motor Company. Come hear this top advertiser and creative force reveal how to make the tablet a better experience for advertisers and consumers. MPA CHEW ON THIS bring-your-lunch series, NYC, Thursday, June 26.
You bring your lunch, we'll serve the food for thought. Featuring Will Palley, trends strategist, JWT New York, on " Trends That Will Shape the World in 2014 and Beyond." Complimentary for MPA/ASME members. Register today, NYC/Webinar.
Kick off the summer by joining your fellow junior mag editors at our next ASME NEXT Talks. This event will include a q&a with Jake Silverstein, the new editor of The New York Times Magazine and former editor in chief of Texas Monthly. The ASME Intern 2014 class, and their mentors, get in free! Registration includes open bar. May 29, New York.
Be a part of the only magazine media industry event that brings together all retail supply chain partners. June 9-11, The Ritz Carlton, Tysons Corner, VA.
-Adobe, AAM, Brown/Nellymoser, CDS Global, Kobo, MediaRadar, Publishers Press, Quad Graphics, Sherman & Howard, ShopAdvisor, and SocialFlow for their support of the MPA-IMAG Conference. -Blippar and Publishers Press for their support of the 2014 National Magazine Awards.
Speakers include MPA’s Mary G. Berner, Hearst’s Michael Clinton, All You’s Nina Willdorf and Deborah Curtis, The Atlantic’s Corby Kummer and Jay Lauf, Glamour’s Cindi Leive and Bon Appetit’s Adam Rapaport—plus Richard B. Stolley, the founding editor of PEOPLE, and Dorothy Kalins, the founding editor of Metropolitan Home and Saveur.
Outside features 360 of the season's hottest new products and give you everything you need to know about picking the right gear—and making the most out of it.