Friday, May 16, 2014
Did WIRED Just Create the "Snow Fall" of Native Advertising for Netflix?
The magazine's own in-house team is behind the elaborate ad, -The result? -A deeply immersive experience with text, charts and video.
More from WIRED's BizCon
Find out about Amazon Studios director Roy Price's thoughts on why certain shows succeed; Tumblr's David Karp and his disdain for Apple and Facebook; and WIRED's own Howard Mittman on disruption.
Google Launches Magazine-Style Ads That Bring Text Ads to Display Ad Units
These so-called “magazine-style” ads will only feature text, but will appear with “a design aesthetic suitable for display,” Google says.
SocialFlow’s Jim Anderson Asks: Is Paid Media at the Core of Social (or Is It the Other Way Around?)
Anderson writes “As social media audiences continue to swell, brands need to invest more to grab targeted consumer attention. Organic reach on Facebook is no longer a given. And with every bell and whistle Twitter adds, it’s harder for companies to stand out.
O the Oprah Magazine's Adam Glassman on Good Morning America
The magazine's creative director stopped by the Deals & Steals segment to relay the magazine's inside scoop on summer swimwear, footwear and other items.
InStyle’s Home Feature with Glee's Naya Rivera
Naya Rivera has been dealing with her fair share of drama lately so it's a good thing she has a calm sanctuary to return to at the end of the day. The Glee star, who lives in a three-story, five bedroom home in Los Angeles, recently opened up the doors of said home to InStyle magazine.
Teen Vogue's New Online Show "Strictly Ballet"
Kathie Lee & Hoda interview the cast of the new online show which goes behind the scenes at The School of American Ballet.
Mag Bag: This Week in Magazine Media
Life, Time and Fortune: How Walker Evans Mastered Magazine Photography
SELF Hosts 21st Annual Workout in the Park in Central Park
Jeff Cartwright Appointed Director of Communications for National Journal Group
Literary Magazine of the Future: Chipotle Bags?
The Founders of Foodie Publication Cherry Bombe Spill Their Recipe for Magazine Success
ImpreMedia Launches Spanish-Language Soccer Magazine
Arianna Huffington Settles Website Theft Lawsuit
The British Society of Magazine Editors (BSME) Snubs Dorchester Hotel Due to Brunei’s Death-by-Stoning Law for Gays
Samsung Galaxy S5 Sales Top 11M in First Month, 10% More than GS4
Report: Programmatic Advertising to Gobble Up Even More Ad Budgets
Foursquare’s Swarm and the Rise of the Invisible App
Are Tech Companies Overvalued? Top Investors Think So
IAB to Sync Ad Specs for Cross-Platform Campaigns
Meet the Ad Injection Scheme Hitting Target, YouTube and Walmart.com
Sunny Days At JCPenney; Gloomier Skies at Walmart
Unilever Dips Into Facebook Video Ads
Will Publicis Groupe Now Attempt a Hostile Takeover of Omnicom?
Senators Want Rules to Protect Consumers from "Malvertising"
Brent Poer, president of LiquidThread North America, is a powerful marketer of many strong opinions and lots of boldface clients, including world class marketers P&G, Walmart and American Honda Motor Company. Come hear this top advertiser and creative force reveal how to make the tablet a better experience for advertisers and consumers. MPA CHEW ON THIS bring-your-lunch series, NYC, Thursday, June 26.
You bring your lunch, we'll serve the food for thought. Featuring Will Palley, trends strategist, JWT New York, on " Trends That Will Shape the World in 2014 and Beyond." Complimentary for MPA/ASME members. Register today, NYC/Webinar.
Kick off the summer by joining your fellow junior mag editors at our next ASME NEXT Talks. This event will include a q&a with Jake Silverstein, the new editor of The New York Times Magazine and former editor in chief of Texas Monthly. The ASME Intern 2014 class, and their mentors, get in free! Registration includes open bar. May 29, New York.
Be a part of the only magazine media industry event that brings together all retail supply chain partners. June 9-11, The Ritz Carlton, Tysons Corner, VA.
-Adobe, AAM, Brown/Nellymoser, CDS Global, Kobo, MediaRadar, Publishers Press, Quad Graphics, Sherman & Howard, ShopAdvisor, and SocialFlow for their support of the MPA-IMAG Conference. -Blippar and Publishers Press for their support of the 2014 National Magazine Awards.
Speakers include MPA’s Mary G. Berner, Hearst’s Michael Clinton, All You’s Nina Willdorf and Deborah Curtis, The Atlantic’s Corby Kummer and Jay Lauf, Glamour’s Cindi Leive and Bon Appetit’s Adam Rapaport—plus Richard B. Stolley, the founding editor of PEOPLE, and Dorothy Kalins, the founding editor of Metropolitan Home and Saveur.
Sydney Mancasola has been putting her full-bodied soprano to good use in a number of high-profile voice competitions; in 2013, she won first prize in the prestigious Loren L. Zachary National Vocal Competition and was a winner in the Met's National Council Auditions. Brian Kellow profiles the rising star in Opera News.