The Association of Magazine Media

Wednesday, May 14, 2014

Q&A with Rodale's Rob Novick, SVP International Business Development & Partnerships
Having overseen the expansion of Rodale's brands abroad, which now includes 100 global editions, Mr. Novick discusses the biggest challenges and opportunities in translating Rodale's brand of health and lifestyle media to markets around the world.
Forbes Gets Half of Its Readers from Mobile
Lewis Dvorkin, Chief Product Officer writes, “I got one of those digital wake-up calls last week when my obsession with data turned to mobile traffic. In April, we had the same number of readers visit our home page via smartphone as we did the desktop. The same was pretty much true for our popular Billionaires List.
Forbes Among Publishers Investing in Home-Grown Mobile Ad Innovations
Bilton: "What’s the future of mobile advertising for publishers? Anything but the banner ad... While most publishers are getting upwards of half of their traffic from mobile devices, they haven’t been as successful with monetizing those mobile visits. The average mobile CPM hangs at around $1.46, per the IAB."
New York Launches "Science of Us"
Science of Us is a new site designed to stoke your fascination with human behavior: Why do humans go to war? Why do they fall in love? Why do they fight with strangers about politics on the internet?
Quartz, Mother Jones, Mashable, Vice and others Team up on a “Joint Twitter Account” and News Collective About Ukraine
An unusual partnership on the part of Quartz, Mashable, Digg, Mother Jones, Breaking News Online and others is emerging. It will be a mass collaboration across Twitter and other online channels, a convergence of coverage about the Ukraine.
IMAG Conference Preview: The Brand Played On
That is the name of the opening session on May 20 at the D.C. Mandarin Oriental. Recently promoted National Geographic Society chief media officer Declan Moore will share how National Geographic extends, grows and reinvents its 125½-year-old brand. Joining him on the panel are...
In Travel & Leisure, Colbert Gives Fans a Peek Behind the Character
Chico’s Taps Travel + Leisure to Create 14 Destination Guides and Travel Tips for Shoppers
Katherine Goldstein to Become Editor of
People StyleWatch Promotes Two
In Touch Feeds the "Alec Baldwin Media Beast"
Battle over Nylon: Founders to Sue
CEO Shane Smith Says He Wants VICE to Be 10 Times Bigger Than CNN
Face Up Online: Politico
New Mexico Magazine Wins Regional Award Launches Magazine for Upscale Customers
Android Amusements: Magazine Mogul
Beagley: If You Don’t Know, Then Test
Adobe Steps Up Focus on Real-Time, Predictive Media Buying and Analytics
IAB Certifies 29 Companies in Updated Ad Quality Program
Report: European Publishers and Media Companies to Sue Google for Monopolistic Practices
Hackers Go After Google Users in Advanced Phishing Attack
The State of Tablets in 5 Charts
Cross-Screen Magic and the Future of Media
The conference that will show the magazine media industry how to turn everyday shifts into successes and also convene like-minded indie publishers begins today in Washington, D.C.
You bring your lunch, we'll serve the food for thought. Featuring Will Palley, trends strategist, JWT New York, on " Trends That Will Shape the World in 2014 and Beyond." Complimentary for MPA/ASME members. Register today, NYC/Webinar.
Be a part of the only magazine media industry event that brings together all retail supply chain partners. June 9-11, The Ritz Carlton, Tysons Corner, VA.
-Adobe, AAM, Brown/Nellymoser, CDS Global, Kobo, MediaRadar, Publishers Press, Quad Graphics, Sherman & Howard, ShopAdvisor, and SocialFlow for their support of the MPA-IMAG Conference. -Blippar and Publishers Press for their support of the 2014 National Magazine Awards.
Speakers include MPA’s Mary G. Berner, Hearst’s Michael Clinton, All You’s Nina Willdorf and Deborah Curtis, The Atlantic’s Corby Kummer and Jay Lauf, Glamour’s Cindi Leive and Bon Appetit’s Adam Rapaport—plus Richard B. Stolley, the founding editor of PEOPLE, and Dorothy Kalins, the founding editor of Metropolitan Home and Saveur.

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