Tuesday, May 13, 2014
IMAG Conference Preview: The Brand Played On
That is the name of the opening session on May 20 at the D.C. Mandarin Oriental. Recently promoted National Geographic Society chief media officer Declan Moore will share how National Geographic extends, grows and reinvents its 125½-year-old brand. Joining him on the panel are...
More Q&A with Luke Magerko: Small and Mid-Sized Publisher Opportunities
This week, Professor Samir Husni and MagNet's Luke Magerko discuss increasing sales by changing the checkout status quo, especially for smaller and mid-sized publishers.
ESPN Keeps Clock Running on Cross-Media-Measurement Study
Three years into its ongoing survey, the sports-media titan begins offering access to advertisers; Known as XP Tracker, the program combines information gleaned from an ongoing controlled-survey of people who consume ESPN content -and some who don't.
Giorgio Armani and Graydon Carter Hosting Event in Cannes
The designer and Vanity Fair’s editor in chief are to host an event celebrating the upcoming Cannes Film Festival. The cocktail and dinner will take place on Saturday at the Hôtel Du Cap-Eden-Roc in Antibes.
Food & Wine Editor-in-Chief Dana Cowin Wants You to "Skip Lunch, Fight Hunger"
Food is the centerpiece of Dana Cowin's career as she marks the 20th anniversary of her joining Food & Wine. Cowin's other passion is feeding the estimated one-in-four New York City schoolchildren who face hunger every summer when free school breakfasts and lunches are limited.
MIT Technology Review Italy Honors Italia Independent
MIT Technology Review Italy, the Italian edition of the bimonthly Massachusetts Institute of Technology Review, has recognized Italian eyewear and lifestyle company Italia Independent Group as one of the country’s top 10 most innovative firms in the “smart and disruptive” category.
Forbes Announces Under 30 Summit
Forbes Editor Randall Lane and Philadelphia's Mayor talk about the Forbes Under 30 Summit in Philadelphia in October 2014.
Parents Magazine's June Issue Features Nick Lachey and Vanessa Minnillo
Nick Lachey and Vanessa Minnillo are featured in Parents magazine's June 2014 issue, with coverage on their personal and professional lives as well as their challenges as parents now that Lachey is VH1's Big Morning Buzz host.
Survey: Nearly 400 Publishers Will Still Rely on Advertising, But They Believe Ad Sales Won’t Bounce Back
To Make Ends Meet, Publishers Get Moonlighting Gigs
More on Quartz's Glass, a “Notebook”-Style Vertical Focused on the Future of TV
Jackie Ramsey Promoted to Ad Director at Advertising Age
People Moves at Money Magazine, Business Insider, and AP
Reason Magazine Casts a Vote in Favor of Video Game Nation
Reuters Polices Story Length, Too
Washington Post Has Hired 50 Staffers in 2014 Amid Bezos-Funded Expansion
How AOL Tapped into the Power of Mom and Became No. 1: Maureen Sullivan Led the Way to the Top of the Lifestyle Heap
Wasserman: Stop Calling Tablets "Mobile"
Can Facebook Win at Direct-Response and Brand Advertising?
P&G Pulls Detergent in Germany over Neo-Nazi Code
Consumers: We Don't Need our Stuff
Existing Customers Spend 2/3 More, Cost 10 Times Less
National Advertisers Forecast to Spend More on Local Media Than Local Marketers
You bring your lunch, we'll serve the food for thought. Featuring Will Palley, trends strategist, JWT New York, on " Trends That Will Shape the World in 2014 and Beyond." Complimentary for MPA/ASME members. Register today, NYC/Webinar.
Be a part of the only magazine media industry event that brings together all retail supply chain partners. June 9-11, The Ritz Carlton, Tysons Corner, VA.
-Adobe, AAM, Brown/Nellymoser, CDS Global, Kobo, MediaRadar, Publishers Press, Quad Graphics, Sherman & Howard, ShopAdvisor, and SocialFlow for their support of the MPA-IMAG Conference. -Blippar and Publishers Press for their support of the 2014 National Magazine Awards.
Speakers include MPA’s Mary G. Berner, Hearst’s Michael Clinton, All You’s Nina Willdorf and Deborah Curtis, The Atlantic’s Corby Kummer and Jay Lauf, Glamour’s Cindi Leive and Bon Appetit’s Adam Rapaport—plus Richard B. Stolley, the founding editor of PEOPLE, and Dorothy Kalins, the founding editor of Metropolitan Home and Saveur.
A long-lost sibling to the sun appears to have been found 110 light-years from us. Astronomers think it will allow them to trace our stellar ancestry.