The Association of Magazine Media

Friday, May 9, 2014

Jewelry Ads Sparkle for Mother’s Day
Magazine media advertising for jewelry brands typically peaks twice during the year: around Mother’s Day and in Q4 for the holiday season. Data analyzed for MPA-The Association of Magazine Media by MediaRadar, reveal a particularly strong push around Mother’s Day.
"Serious Stuff with the Fluff": The American Women's Magazine Formula Keeps on Winning
It's been an historic week for women's magazines. Cosmopolitan took home its first-ever National Magazine Award, for its work on contraception, a feature that, according to New York magazine, typifies "a broader move into political and reproductive health coverage" that is "a triumph" for this species of "female media."
U.S. Senators Weigh in on Key Health Issues Facing Women for
In honor of National Women’s Health Week, Women’s Health Magazine is creating a platform to inspire women to not only to be active, but to make overall health and wellness a priority.
Glamour Magazine Launches Beauty-Focused Digital Site,
Founded in 1939 and published by Condé Nast, Glamour boasts having more than 17 million readers across both print and digital platforms. On its website, the magazine touts the fact that it offers a “360-degree perspective” on the reader’s life from clothes and pop culture to politics and relationships.
Vogue Editor-in-Chief Anna Wintour and Her Met Gala co-chair Sarah Jessica Parker on "Late Night with Seth Meyers"
Anna Wintour on Sarah Jessica Parker: "She Talks Too Much!" Parker on Wintour: "I was reprimanded fairly early on in the process," referring to Wintour's critique of her Met Gala receiving-line skills.
Curtis Sittenfeld Spends an Afternoon with Barbara Walters for Vanity Fair
Richard Horgan writes: "Sittenfeld’s interview with Walters, who exits The View next week, is one of those delightful VF bonbons. Rather than scrolling through the feature furiously while at work, we recommend bookmarking for later, after-work enjoyment."
National Geographic’s Twitter Upfront Strategy: Mock the Process
Nat Geo launched an unconventional new trade campaign that tries to reach media people where they live -on Twitter. The channel started an account, @NatGeoUpfront, that uses images from its shows to make light of the TV buying bazaar.
More Q&A with W Magazine’s Stefano Tonchi
Before joining W in 2010, his 30-year career included positions as creative director at Self, J.Crew and Esquire. But what made Mr. Tonchi’s name was his six years as editor in chief of T: The New York Times Style Magazine. His successful mix of luxury, culture and celebrity attracted both readers and lucrative advertisers to the Gray Lady.
June Date Set for Time Inc. Spinoff
Time Warner's spin-off of its publishing unit Time Inc. will take effect on June 6, when shares in the new company are distributed to investors.
This Week in Magazine Media: Cooking Light Products Come to Walmart, Target
Time Inc.'s Cooking Light is bringing its branded products to two major big-box retailers, Nylon was sold to Diversis Capital and investor Marc Luzzatto, there were peopel moves at T Magazine, Self, and More...
Apple's iPhone 6 Rumored to Launch in August
More on National Journal Staffs Up Ahead of Redesign
From Mother Jones Contributor to Mother Jones Staffer
Vice Almost Landed at 60 Minutes, But Chose HBO
Islands Magazine Still Sharing Those Naked Truths
Hachette Says Amazon Is Delaying Delivery of Some Books
News Corp appoints Lewis CEO of Dow Jones
New York Times Completes "Innovation Report" Led by Sulzberger Scion
Digital Content in Newspapers Reaches 161 Million Adults
Sorry, but Celebrities Don't Make Your Ad More Shareable
Publicis, Omnicom Call off $35 Billion Merger
Awkward Timing for Publicom Failure as Industry Meets in Beijing
The conference that will show the magazine media industry how to turn everyday shifts into successes and also convene like-minded indie publishers begins today in Washington, D.C.
You bring your lunch, we'll serve the food for thought. Featuring Will Palley, trends strategist, JWT New York, on " Trends That Will Shape the World in 2014 and Beyond." Complimentary for MPA/ASME members. Register today, NYC/Webinar.
Be a part of the only magazine media industry event that brings together all retail supply chain partners. June 9-11, The Ritz Carlton, Tysons Corner, VA.
-Adobe, AAM, Brown/Nellymoser, CDS Global, Kobo, MediaRadar, Publishers Press, Quad Graphics, Sherman & Howard, ShopAdvisor, and SocialFlow for their support of the MPA-IMAG Conference. -Blippar and Publishers Press for their support of the 2014 National Magazine Awards.
Speakers include MPA’s Mary G. Berner, Hearst’s Michael Clinton, All You’s Nina Willdorf and Deborah Curtis, The Atlantic’s Corby Kummer and Jay Lauf, Glamour’s Cindi Leive and Bon Appetit’s Adam Rapaport—plus Richard B. Stolley, the founding editor of PEOPLE, and Dorothy Kalins, the founding editor of Metropolitan Home and Saveur.
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Working Mother's Vivian Manning-Schaffel writes: "All working mothers are innately powerful. But some inspire us to keep striving for bigger and better. We think you’ll agree this year's crop of power moms from around the globe have demonstrated the talent, business acumen, innovative spirit and sheer guts to make a formidable impact on the world in so many compelling ways."