Tuesday, April 8, 2014
Wolff: "Magazines Are a Better Advertising Medium than Yahoo Is”
In a wide-ranging chat last night with Hearst Magazines president David Carey (part of Hearst’s Master Class series of talks) Michael Wolff said of print’s decline: “We in the print business have given it up. Advertising probably works better in print than any other medium; it represents the ultimate engagement…"
Hearst's Brand Beauty Initiative: Tablet-Only Supplement to Debut with May Issues
"If you look at our number one editorial category across the company, it’s beauty,” said Hearst Magazines president, marketing and publishing director Michael Clinton, noting that titles as diverse as Woman’s Day, Seventeen and Elle all include beauty coverage in every issue.
The Accelerator: Condé Nast Tries Its Hand at Social Ads
“This allows us to monetize the spikes and lets the advertiser own that story. There’s over-delivery, typically, making the buy more efficient. More important, they get connected to the story everybody’s talking about,” said Josh Stinchcomb, vp of corporate partnerships at Condé Nast.
Glamour Launching Digital Beauty Site
Launching Tuesday at 10 a.m., Lipstick.com is essentially a separate entity from glamour.com and counts as Condé Nast’s first digital spin-off, according to a spokeswoman.
Foreign Affairs Grows Total Circulation
Foreign Affairs, the venerable magazine published by the Council on Foreign Relations since 1922, recently made a big announcement that was two years in the making: a boost in combined total circulation for its print and digital editions.
Has Facebook Co-Founder Chris Hughes Made The New Republic Relevant Again?
Mr. Hughes said he is intent on growing The New Republic's audience and turning it into a profitable business. "It would be remiss of me to not really invest where we have the opportunity to have the most influence, and that's across all digital properties," he said.
Viewpoint: Cosmo's Sponsored Cover Is Not a Big Deal
Vogue KimYe Cover Selling Well
Vanity Fair Interviews Edward Snowden
Beyoncé Graces Out Magazine's Power Issue
How to Tell If a Merger Rumor Will Come True: Bloomberg
Amy Laine Named Cosmopolitan’s Integrated Marketing Direct
Scott Bland Promoted to Hotline Editor-in-Chief
Time Out Jumps on the Platform Bandwagon
Eccentric Mogul Felix Dennis to Buy One Laptop for Every Child in St. Vincent and the Grenadines
VICE, FremantleMedia Launch Youth Food Channel
Independent Magazine Publisher Defying the Odds
The Evolution of Publishers Clearing House
The Media Buyer's 2014 Data Playbook
IAB Exec: Millennial Hispanics will Fuel Next-Generation Mobile Marketing
Twitter Gets Serious on Android
Twitter Begins Wide Launch of New Profile Design
DAA Issues Specs for AdChoices Icon in Mobile
Gen Y Is Broker Than You Know; May Be Good Thing
What FTC’s Cole Haan Ruling Means for Marketers’ Pinterest Contests
Be a part of the only magazine media industry event that brings together all retail supply chain partners. June 9-11, The Ritz Carlton, Tysons Corner, VA.
-Adobe, AAM, Brown/Nellymoser, CDS Global, Kobo, MediaRadar, Publishers Press, Quad Graphics, Sherman & Howard, ShopAdvisor, and SocialFlow for their support of the MPA-IMAG Conference. -Blippar and Publishers Press for their support of the 2014 National Magazine Awards.
The awards will be presented at the National Magazine Awards Annual Dinner at the New York Marriott Marquis tonight. The awards are supported by Publishers Press and Blippar.
Tell your readers to visit Facebook from March 31 to April 13 to vote for their favorite covers. The most "liked" cover of the 10 finalists will win the ASME Best Cover Contest Readers' Choice Award.
Speakers include MPA’s Mary G. Berner, Hearst’s Michael Clinton, All You’s Nina Willdorf and Deborah Curtis, The Atlantic’s Corby Kummer and Jay Lauf, Glamour’s Cindi Leive and Bon Appetit’s Adam Rapaport—plus Richard B. Stolley, the founding editor of PEOPLE, and Dorothy Kalins, the founding editor of Metropolitan Home and Saveur.
Sponsored by the Columbia Journalism School and ASME Moderated by Victor Navasky, George T. Delacorte Professor in Magazine Journalism and Chair of the Columbia Journalism Review. To attend, RSVP to Nina at NFortuna@magazine.org