Friday, April 4, 2014
Q&A with Vanessa Bush, Editor in Chief, Essence Magazine
The essence of Essence Magazine: empowerment, edge and escape are the three E’s of Essence. Celebrating its 44th anniversary, editor in chief Vanessa Bush talks about the iconic magazine’s past, present & future.
Q&A with Janell Pittman, New VP and GM, Better Homes and Gardens, and Parents Digital Network
MediaShepherd caught up with Janell Pittman to talk about her past successes, the biggest opportunities she sees for media brands and Meredith’s products moving forward, and what’s new at BHG and the Parents Digital Network.
Ariel Foxman of InStyle Speaks to NYU Students
“Consumer behavior is changing,” was the message given to students as InStyle gets ready to celebrate its 20th anniversary in September. “The world thinks print is slowly dying, but that’s not our day-to-day reality,” said Ariel Foxman, Managing Editor of InStyle.
Q&A with New York Magazine's Publisher Larry Burstein
Burstein says, "The print magazine will continue to be important. We have a core group of readers and advertisers who support us enthusiastically, and the magazine content is very popular online. Yes, the print CPMs are way higher than digital, but digital has grown so quickly at New York, that in 2014 we’re looking at ad revenue reaching 50/50 parity. And we’re very happy about that."
Time.com’s “Magnetic Ads,” Quartz’s “Engage Ads,” Exemplify Publishers Getting Creative with Custom Ad Units
Publishers are creating custom units that go far beyond the banner to give brands the sorts of premium ad experiences that are closer to magazines than banner ads. -With these premium ad experiences also come premium CPMs.
How Your Data Is Helping Publishers like Hearst Magazines, Meredith Corp., and the New York Times Increase Circulation
Publishers are fighting back with big data. More than ever, they’re applying science to the numbers to rope in new consumers, keep them engaged and get them to buy more products.
April 3, 2014 Marked Four Years and Counting for Apple’s iPad
The iPad wasn’t the first tablet, of course, but it certainly was the first tablet to gain a foothold in the market. -Betting on tablets were the team from Bonnier that included Mike Haney, executive editor of Popular Science. The Bonnier team made sure Popular Science made it into Apple’s new iPad App Store in time for new iPad owners to be able to download.
Mag Bag: A Recap of the Week in Magazine Media
Allure, Vanity Fair are launching new video, TV properties; Atlantic Media’s Government Executive is expanding its coverage; and more.
Discover Magazine Launches Citizen Science Salon
Chicago Magazine Names Executive Editor
Tina Brown: How Did I Get Here?
6 Takeaways from the Digital News Revenue Summit
Demand Media Looks to Save Itself by Doing Branded Content
The Media Is (Still) Dominated By Men
Hearst’s Portal Aims to Combat Sexism
Vogue Italia Addresses Violence Against Women
Lagardère Active Selling 10 Publications
AP Photographer Killed, Reporter Wounded
Hollywood Stars on Ad Agency Teams, Clients Take the Call
Advertisers Spend Much More With Facebook But Twitter Performs Better
Bots Can't Buy: Getting Rid of Traffic Fraud Is Not Impossible
Global Digital Ad Spend Estimated to Rise Nearly 15%
Why the Golden Age of Cinema Is Over
U.S. Added 192,000 Jobs in March But the Unemployment Rate Remains at 6.7%
There’s still time to register for the MPA-IMAG Conference in Washington D.C. Learn how to turn macro and micro shifts into mega opportunities for your brands while sharing and networking with your fellow independent magazine media peers. May 19-20.
The awards will be presented at the National Magazine Awards Annual Dinner at the New York Marriott Marquis tonight. The awards are supported by Publishers Press and Blippar.
Tell your readers to visit Facebook from March 31 to April 13 to vote for their favorite covers. The most "liked" cover of the 10 finalists will win the ASME Best Cover Contest Readers' Choice Award.
Speakers include MPA’s Mary G. Berner, Hearst’s Michael Clinton, All You’s Nina Willdorf and Deborah Curtis, The Atlantic’s Corby Kummer and Jay Lauf, Glamour’s Cindi Leive and Bon Appetit’s Adam Rapaport—plus Richard B. Stolley, the founding editor of PEOPLE, and Dorothy Kalins, the founding editor of Metropolitan Home and Saveur.
Sponsored by the Columbia Journalism School and ASME Moderated by Victor Navasky, George T. Delacorte Professor in Magazine Journalism and Chair of the Columbia Journalism Review. To attend, RSVP to Nina at NFortuna@magazine.org