Monday, February 24, 2014
MPA and ASME Have Moved!
MPA and ASME are operating from their new headquarters on Manhattan's East side at 757 Third Ave, 11th Floor. Our staff phone numbers and email remain the same.
Crazy! LG Advertises Ultra-Thin TV on Magazine Spine That's Exactly the Same Width
M&C Saatchi in Stockholm has advertised LG's OLED-TV, which is 4 millimeters thick, on the spine of electronics magazine Lyd & Bilde (Sound & Image), which is also 4 millimeters thick.
More on Time Inc.'s SI Teams Up with Sports Leagues on Video Streaming App
The site and app will offer around-the-clock original programming and game highlights from NASCAR, MLB, NHL, NBA and more.
What Does a Programmatic Sales Chief Actually Do? -Meredith's Chip Schenck Discusses His New Gig
Chip believes in being part of the evolving conversations about client goals and sees Programmatic "morphing into more than just a price-sensitive" opportunities.
Q&A with Don Peschke, Publisher of August Home
Peschke maintains, "Publishing today, especially at August Home, is learning to be successful in a chaotic world of delivery methods. The tough part is to allow enough freedom for the creative process, yet maintain a sense of brand."
David Zinczenko Is Directing the Overhaul of Muscle & Fitness
Working with M&F editor-in-chief Shawn Perine and art director Marne Mayer, Zinczenko will introduce the "new" M&F with the mid-March release of the April 2014 issue. He promises a front-of-the-book with product reviews, health, science and technology news, and greater emphasis on "athletes from a wide range of sports."
All You Is Stepping Outside of Walmart
Starting in April, Time Inc.’s All You will be sold at stores outside the retail giant—the title’s sole newsstand distributor since launching 10 years ago.
Southern Living Puts Its Name on Branded Communities: An Extension of Its Branded Décor and House Plans
Diehard fans of Time Inc.'s Southern Living can live in a Southern Living-branded house filled with Southern Living-branded décor, thanks to the brand's formidable stable of brand extensions. There are home goods (furniture, tableware, bedding, potted plants), house plans, Idea Houses, and, as of last year, a hotel collection.
Mag Bag: Last week in Magazines
New York Magazine Gets into Biweekly Rhythm
Essence Panel Tackles the Beauty of Confidence
Brian Boitano Stands for Gay Rights in Sochi, Reads Country Living, Traditional Home, Elle Decor, Details and Esquire
Magazine Ads with Real-Life Unions Include a Gay Couple in InStyle
The $5.7 Million Magazine Illustration
Gayle King of O, The Oprah Magazine Joins Forces with Dr. Sanjay Gupta
StyleBistro Hires Cristina Velocci As Deputy Editor
Saturday Evening Post Goes Retro for Mad Men Cover
National Journal Enhances Membership with Digital Document Library
More on Hearst Magazines International Hires Gary Ellis for New Position of Chief Digital Officer
Q&A with Gawker's Nick Denton
How Suitcase Magazine Started in a Dorm Room
Barnes & Noble Gets Takeover Proposal from Firm Seeking Breakup
Bringing Credibility to Media Chaos
Report Busts Data-Analyst Dearth and Other Data Myths
Instagram Captures Higher Interaction Rates than Facebook
Yahoo Aims to More Deftly Blend Ads with Content
Facebook's WhatsApp Buy Is Brilliant or Crazy, Probably
Is Facebook Building a P&G-Style House of Brands?
Amazon Launches Its Video Ad Business with Geico
Google, LG Working on Smartwatch to Be Unveiled in June
New York Times Eliminates Programmatic Ad Director Job
Watchdogs Say Sponsored Stories Settlement Won't Protect Teens
FCC Pulls Plug on Press Study
There’s still time to register for the MPA-IMAG Conference in Washington D.C. Learn how to turn macro and micro shifts into mega opportunities for your brands while sharing and networking with your fellow independent magazine media peers. May 19-20.
Be a part of the only magazine media industry event that brings together all retail supply chain partners. June 9-11, The Ritz Carlton, Tysons Corner, VA.
Tell your readers to visit Facebook from March 31 to April 13 to vote for their favorite covers. The most "liked" cover of the 10 finalists will win the ASME Best Cover Contest Readers' Choice Award.
Speakers include MPA’s Mary G. Berner, Hearst’s Michael Clinton, All You’s Nina Willdorf and Deborah Curtis, The Atlantic’s Corby Kummer and Jay Lauf, Glamour’s Cindi Leive and Bon Appetit’s Adam Rapaport—plus Richard B. Stolley, the founding editor of PEOPLE, and Dorothy Kalins, the founding editor of Metropolitan Home and Saveur.
A Century ago, when Harrods decided to set up its first overseas emporium, it chose Buenos Aires. In 1914 Argentina stood out as the country of the future.
Its economy had grown faster than America’s over the previous four decades. Its GDP per head was higher than Germany’s, France’s or Italy’s.
It boasted wonderfully fertile agricultural land, a sunny climate, a new democracy (universal male suffrage was introduced in 1912),
an educated population and the world’s most erotic dance.