Thursday, February 20, 2014
Publishers and Marketers Discuss Generating Revenue with Social Media
Colin Browning, director of marketing services for IDG Global Solutions and Entertainment Weekly publisher Melissa Mattiace joined Jeff Melton, chief distribution officer for MRY, and Michelle Myers, vice president and publisher of Brides magazine, to confront the realities of producing and marketing digital advertising campaigns.
Digital Is Putting Its Best Pixel Forward & Going Print: The Audience-Empowered Print Future
Professor Samir Husni writes, "I’ve always firmly believed that life without print in the magazine media industry would be unbalanced, a bit off kilter, just not right. It would be like Kojak without his sucker, a stuffy kid without Vicks VapoRub or Mr. Magazine™ sans his mustache; some things are destined to be under your nose, no matter what. And ink on paper is one of those when it comes to magazine media."
GQ Eyeing Retail Ventures
GQ is stretching its well-tailored reach beyond its pages. According to Chris Mitchell, the title’s vice president and publisher, the glossy is in the process of building partnerships with different retailers in order to “learn” how to create “viable revenue streams” outside of the magazine.
SI's Swimsuit Issue: 3 Lessons for Publishers & Marketers
SI has built its Swimsuit franchise into a cross-platform powerhouse, in which the print edition has spawned an exhaustive (and responsive) website (separate from the magazine site) , iPhone and iPad apps, a pre-launch TV special, an impressive lineup of social media channels and, for this year’s 50th anniversary, a coffee table book.
Watch Jerry Seinfeld Rip the Postal Service
Jerry Seinfeld does not like the United States Postal Service. More than one episode of his classic eponymous sitcom was devoted to mocking the foibles of the postal bureaucracy, and a central character in the series, “Newman,” was a letter carrier whose work was characterized by laziness and ineptitude.
Magazine Media Love
MPA's new infographic has magazine media stats we LOVE.
Exclusive: The Rags-to-Riches Tale of How Jan Koum Built WhatsApp Into Facebook's New $19 Billion Baby
A Content Company Weighs Becoming a Technology Company
How First Look Pushes Verticals Ahead of Overarching Magazine Brand
Sports Illustrated Brings You Kate Upton in Zero Gravity
The New Republic Makes Sales, Marketing Hires
Gary Ellis Named Chief Digital Officer of Hearst Magazines International
Matt Taibbi Leaves Rolling Stone for First Look Media
Rolling Stone Magazine to Sue Local Business
You Won’t Believe What Upworthy Is Planning Next
SA Magazine Introduces Awesome 3D Technology
Carlos Slim to Double Stake in NY Times
Why All-Programmatic Doesn’t Work for Everyone
Wearable Technology Begins to Take Off, Samsung Hopes to Avoid Giving Google's Android the Same Boost in the Smartphone and Tablet Markets
Google Prepares 34-City Push for Ultra-Fast Fiber Service
Facebook Buying WhatsApp for $16B in Cash and Stock and $3B in RSUs, Will Keep the Messaging Service Independent
Apple Launches SXSW iTunes Festival
Yahoo Introduces Service for Buying Mobile Ads
Yahoo Introduces Service for Buying Mobile Ads
Nielsen Study: Digital Is Selling More Soap Than It Gets Credit for
Consumers Buy into Digital Investing
Quest to Protect Open Internet Leads FCC chairman to Ask for Crafting of New Rules
13 Signs You're in a Relationship with Your Smartphone
There’s still time to register for the MPA-IMAG Conference in Washington D.C. Learn how to turn macro and micro shifts into mega opportunities for your brands while sharing and networking with your fellow independent magazine media peers. May 19-20.
Be a part of the only magazine media industry event that brings together all retail supply chain partners. June 9-11, The Ritz Carlton, Tysons Corner, VA.
Tell your readers to visit Facebook from March 31 to April 13 to vote for their favorite covers. The most "liked" cover of the 10 finalists will win the ASME Best Cover Contest Readers' Choice Award.
Speakers include MPA’s Mary G. Berner, Hearst’s Michael Clinton, All You’s Nina Willdorf and Deborah Curtis, The Atlantic’s Corby Kummer and Jay Lauf, Glamour’s Cindi Leive and Bon Appetit’s Adam Rapaport—plus Richard B. Stolley, the founding editor of PEOPLE, and Dorothy Kalins, the founding editor of Metropolitan Home and Saveur.
Since 1969, when the first bit of data was transmitted over what would come to be known as the Internet, that global network has evolved from linking mainframe computers to connecting personal computers and now mobile devices.
By 2010, the number of computers on the Internet had surpassed the number of people on earth.