Wednesday, February 19, 2014
Sports Illustrated Swimsuit Issue Is the Thickest Since the First Bush Administration
The Sports Illustrated Swimsuit Issue includes 107 print ad pages this year, an 8% increase over the issue last year and the most since 2007, showing again that advertisers will pile into high-profile programming even if they aren't expanding their spending at other times.
Marie Claire, Esquire and Redbook Among Titles Noted As Making Greatest Use of Print to Mobile
According to Nellymoser, a platform many magazines use for their activation programs, image recognition and AR accounted for 60% of mobile activations in magazines last year. Magazine editorial and design teams seem to prefer these alternatives to QR codes that are generally seen as visually disruptive to the carefully crafted environments that magazines build for readers.
Meredith Corporation, to Develop TV Show, Allrecipes, Based on the Magazine
The idea came from the “Better With Allrecipes” cooking segments that are part of the Meredith Video Studios syndicated series, “The Better Show,” which was renewed last week for an eighth season.
Magazine Media Love
MPA's new infographic has magazine media stats we LOVE.
Hearst Releases Hybrid Digital Edition for Dr. Oz The Good Life
EW's Jess Cagle to Co-Host ABC's Oscars Red Carpet
LeBron James Graces Cover of GQ Magazine for March 2014
Salon Media Group Continues to Increase Revenue Through Traffic
Disney Wants Stan Lee Media Out Of Spider Man IP Suit
Wine Enthusiast Magazine Gets Whole New Look
6 Things Digital Natives Should Know About Print (Updated)
Marketers Respond to Consumer Demand for Personalization
Tricks of the Trade: How to Game the Online Publishing System
LinkedIn Opens Its Publishing Platform to All Members
Google, Magna Global Strike Multimillion-Dollar Upfront Partnership
Facebook at 10: The End of the Beginning (Or the Beginning of the End)
Advertising Sales Transform As Programmatic Trading Takes off
IAB: Can Killing the Clickthrough Put Digital Advertising Where It Needs to Be?
The Oscars Endgame: Decoding the Final Ad Blitz
Wintry Weather Chills Sales for Some, But Raises It for Others
There’s still time to register for the MPA-IMAG Conference in Washington D.C. Learn how to turn macro and micro shifts into mega opportunities for your brands while sharing and networking with your fellow independent magazine media peers. May 19-20.
Be a part of the only magazine media industry event that brings together all retail supply chain partners. June 9-11, The Ritz Carlton, Tysons Corner, VA.
Tell your readers to visit Facebook from March 31 to April 13 to vote for their favorite covers. The most "liked" cover of the 10 finalists will win the ASME Best Cover Contest Readers' Choice Award.
Speakers include MPA’s Mary G. Berner, Hearst’s Michael Clinton, All You’s Nina Willdorf and Deborah Curtis, The Atlantic’s Corby Kummer and Jay Lauf, Glamour’s Cindi Leive and Bon Appetit’s Adam Rapaport—plus Richard B. Stolley, the founding editor of PEOPLE, and Dorothy Kalins, the founding editor of Metropolitan Home and Saveur.
A series of successful rocket tests in the Mojave desert recently took further steps in the development of a car built to reach 1000 mph. The British team, Bloodhound Supersonic Car, is comprised of some legendary land speed experience. Richard Noble was the man behind the Thrust SSC—the car that set the current land speed record.