The Association of Magazine Media

Friday, January 31, 2014

Magazine Editors Weigh In on the Super Bowl
Bon Appétit editor in chief Adam Rapoport admits he watches "entirely too much football.” Jerry Tarde, chairman and editor in chief of Golf Digest, offered: “Broncos" for the win. Lucy Danziger of Self said she was going with who she sort of knows: “As a Giants fan, I gotta root for Manning, even if it’s not the New York brother." O editor in chief Lucy Kaylin said “I don’t like betting against Marshawn Lynch, but I do believe Peyton will find a way to win." Over at Time Inc., Real Simple managing editor Kristin van Ogtrop said, “I’m personally rooting for the Seahawks because I’m obsessed with Richard Sherman..."
Magazines Gear Up for the Big Game with Rival Parties
ESPN is hosting its 10th annual bash Friday night at Pier 36 Basketball City in conjunction with the release of ESPN The Magazine’s music issue. GQ also gets in on the action with a top-floor bash at the Standard High Line Hotel tonight. At Cipriani’s on 42nd Street, Shape and Men’s Fitness are tossing their first-ever Super Bowl bash. Playboy Enterprises decided to go with a late night “after party” that starts at midnight tonight, and goes into the wee hours of Saturday. SI is tossing two parties: On Thursday, it had an SI MVP Night but the bigger SI bash is coming Saturday night.
Spectacle on Ice: Magazine Covers Poke Fun at Russia's Putin
With the Olympics set to begin next week, The New Yorker and The Economist both have some fun with Putin on their latest covers, depicting him as a figure skater striking flamboyant poses.
Outside Magazine Gets into the Travel Business
Mariah Media's Outside magazine has launched a new division that will begin booking the kind of adventure travel it's long been writing about. Called Outside GO, the group is planning about 25 trips per year with varying degrees of luxury, fitness and experiential elements.
Forbes’ Mark Howard Talks Programmatic Trends, Native Ads and Why It’s "Business As Usual"’
Forbes has invested in programmatic buying as well as native advertising through its BrandVoice platform. In October, it boasted that for the first time more than half (53%) of its total ad revenue came from digital advertising.
Mag Bag: This Week in Magazine Media
Sheldon was named home furnishings director, Traditional Home; Muszala was named sales manager, Forbes Insights; Niche Media launched Austin Way and more...
Print Coupons Are Still More Popular Than Digital Deals Among Moms
Adyen: Tablets Becoming Go-to Devices for High-Value Purchases
Husni: "January Magazine Launches Are HOT, HOT, HOT... Unlike the Month’s COLD Temperatures."
Michelle Imbrogno Miller Joins New York Media
Time Out New York Promotes Joshua Rothkopf to Film Editor
Robyn Lawley's Cosmo AU Cover a Breakthrough in Magazine Covers
Luxe Interiors + Design Increases Circulation, Launches New Editions
Spiegel Magazine Chief Rules out Paywall for Online Content
Chicago Magazine Bags Mail Delivery
Black Ink Crew Launches New Tattoo Magazine
New York Times Tightens Paywall on Mobile Apps
Digital Transformation: Follow the Money
Google's Efforts to Reverse Ad-Price Declines Aren't Working
O'Regan: Native Ads Are Everywhere!
Inside the Super Bowl Advertising Sham
Microsoft Board Close to Naming Nadella As New CEO: Source
GroupM Launches New Multicultural Analytics Unit
There’s still time to register for the MPA-IMAG Conference in Washington D.C. Learn how to turn macro and micro shifts into mega opportunities for your brands while sharing and networking with your fellow independent magazine media peers. May 19-20.
Be a part of the only magazine media industry event that brings together all retail supply chain partners. June 9-11, The Ritz Carlton, Tysons Corner, VA.
Tell your readers to visit Facebook from March 31 to April 13 to vote for their favorite covers. The most "liked" cover of the 10 finalists will win the ASME Best Cover Contest Readers' Choice Award.
Speakers include MPA’s Mary G. Berner, Hearst’s Michael Clinton, All You’s Nina Willdorf and Deborah Curtis, The Atlantic’s Corby Kummer and Jay Lauf, Glamour’s Cindi Leive and Bon Appetit’s Adam Rapaport—plus Richard B. Stolley, the founding editor of PEOPLE, and Dorothy Kalins, the founding editor of Metropolitan Home and Saveur.