The Association of Magazine Media

Wednesday, January 22, 2014

MPA and ASME to Combine Events Beginning in February 2015
In making the announcement, MPA President and CEO Mary Berner said, “We see this as a great way for these marquee events to have even more impact, while making it possible for even more members, including our independent magazine media members (IMAG), who are geographically scattered across the country, to attend both. With magazine media’s advertising footprint of both print pages and tablet units up five percent, we are coming off a very strong 2013. This is another way to capture that momentum, celebrate our achievements and grow our businesses individually and collectively. As ever, I am thrilled to have the full support of MPA’s Board of Directors, including Condé Nast’s President Bob Sauerberg, who is serving as our next AMC chair.”
There Is a Lot to Love about Print, Ask Any Digital Media Pro
It is not hard to understand at all why a digital property would launch a print magazine –the same reasons a print magazine would launch a website or a tablet edition: brand extension, diversification of products and revenue streams, etc. But a better answer might simply be that coming from a digital media perspective, one more easily sees when print is the answer.
Magazine Media Circulation and Distribution: The 2014 Magazine Media Moguls’ Great Expectations As Told to Mr. Magazine™
For this installment of “The 2014 Great Expectations” the CEOs and presidents of the aforementioned magazine media companies offer their expectations regarding the status and future of magazine media circulation and distribution in 2014.
Vogue Leads March Ad Page Race InStyle, Harper's Bazaar, Marie Claire Set Records
Many fashion magazines are once again reporting record gains for their March issues, which are second in importance only behind September. Makes More Hires Ahead of Relaunch
Managing Editors Nancy Gibbs and Edward Felsenthal also used the hiring announcement to tick off some recent accomplishments. The site broke a record in December, hitting 45.5 million uniques (per Omniture), up from 28 million in March, when it began the revamp. Video streams are up 800% on the same basis.
Sports Illustrated Sets Online Traffic Record
A column written by Seattle Seahawks cornerback Richard Sherman titled “To Those Who Would Call Me a Thug or Worse …” generated 4.3 million unique visits and 1.2 unique mobile visits on Monday, according to Omniture, giving Sports Illustrated Digital its highest-traffic day ever.
AFAR Conversations: Media Pros Talk Tourism
Younger generations of travelers want to have authentic travel experiences where they feel like locals, a trend called “experiential travel,” said panelists at AFAR Magazine‘s Conversations event.
Magazine Reader Issuu Joins the Android Army, Offers 15 Million Publications
Russell Tapped to Lead Sales for Meredith Video Studios
More on Epicurious Relaunches App with Voice Control and More Lush Visuals
More on Town & Country Crossing the Pond with UK Edition
Magazine Veteran Joins Palm Springs Life, Desert Publications
Ex-AOL Editor Cyndi Stivers Joins Tina Brown’s Company
Lena Dunham's Vogue Video Proves the Magazine Is Really OK with Lena Being Lena
Katy Perry Stuns in Revealing Swimsuit on GQ Cover
Newsweek Staffers Participating in Reddit AMA
Trove Is a Treasure for News Junkies, Among Other Article Curation Apps
BuzzFeed's Peretti: Mobile Is a Better Ad Vehicle
USA TODAY Promotes Jim Lenahan to Managing Editor of USA Weekend Magazine
Publisher's Paradox: Change What You Print
Why Related Links Are Getting So Racy and What Publishers Can Do About It
How to Create Engaging Content That Will Build Your Brand
Marketers Must Combine Metrics to Measure Digital Video Ad Success
Do Super Bowl Ads Pay? For Coke and Hyundai, Maybe. For Turbo Tax and Oikos, Maybe Not.
Don’t miss MPA’s Design/UX Symposium, featuring some of today’s most accomplished authorities in design, content strategy and product development. See full agenda and sign up today. January 27, NYC. #MPAdigital
Be a part of the only magazine media industry event that brings together all retail supply chain partners. June 9-11, The Ritz Carlton, Tysons Corner, VA.
There’s still time to register for the MPA-IMAG Conference in Washington D.C. Learn how to turn macro and micro shifts into mega opportunities for your brands while sharing and networking with your fellow independent magazine media peers. May 19-20.
Register now for an information-packed session featuring media sales training expert Ryan Dohrn, founder of Brain Swell Media and the 360 Ad Sales System. Complimentary for MPA/ASME members. Brought to you by The Magazine Manager. January 31.
Late entries in all NMA categories will be accepted until 5 p.m. EST, Tuesday, January 21, 2014, subject to late fees. Visit for more information.
Tell your readers to visit Facebook from March 31 to April 13 to vote for their favorite covers. The most "liked" cover of the 10 finalists will win the ASME Best Cover Contest Readers' Choice Award.
Speakers include MPA’s Mary G. Berner, Hearst’s Michael Clinton, All You’s Nina Willdorf and Deborah Curtis, The Atlantic’s Corby Kummer and Jay Lauf, Glamour’s Cindi Leive and Bon Appetit’s Adam Rapaport—plus Richard B. Stolley, the founding editor of PEOPLE, and Dorothy Kalins, the founding editor of Metropolitan Home and Saveur.