The Association of Magazine Media

Thursday, January 9, 2014

2013 A Growth Year for Magazine Media Across Platforms
The final numbers for 2013 indicate it was a growth year for magazine media across platforms. The preliminary 2013 results, reported by MPA- The Association of Magazine Media on December 30, 2013, have now been corroborated by the year-end magazine print ad page and iPad magazine edition unit results. An exclusive analysis conducted by MPA, using Kantar Media’s PIB data for magazine ad pages and their tablet edition ad unit data base, shows a 5% increase in the magazine media advertising “footprint” of print pages and tablet units. Mary G. Berner, MPA’s president and CEO noted, “It’s gratifying to see these positive trends in magazine media. We look forward to lots of good news in the year ahead.”
Marie Claire Australia Commissions Print Ads from Six Shops
Can ad agencies teach women to love their bodies? Marie Claire Australia asked six shops to try -OgilvyOne, Publicis Mojo, M&C Saatchi Australia, Airborne, Whybin\TBWA and DDB Group Sydney. Each produced a print ad on the topic.
Exclusive: The First Interview with Dr. Oz on His New Hearst Title
The good doctor is launching his own lifestyle magazine in partnership with Hearst titled Dr. Oz The Good Life, The magazine, whose first issue debuts February 4, was ten years in the making. “Ellen (Levine, Hearst's editorial director) and I started talking about this a long time ago back when I was doing Oprah,” said Dr. Oz in his first interview about his latest venture.
Businessweek Cover Dreams Up a Fantasy Land of Bitcoins and Unicorns
The cover of this week's issue, based on an article entitled "Bitcoin Dreams," features a white unicorn running along a river that flows through a jungle as a planet hangs in the sky and coins cascade down, as if conjured out of thin air.
More on Leadership Change May Signal New Start for Billboard Magazine
Introducing Fictional Parody-Title Brosmopolitan, the Magazine for Dudes Who Love "Anchorman" Quotes
Andrew Golis Named General Manager of The Atlantic’s The Wire
TV Guide Network goes after E! with PopSugar Now
VICE News Big Board Tracks About 50 Crews
Kate Upton Graces Cover of V
Nomad Magazine Defines the Wild West Character of the Apple Newsstand and the Issue of Discoverability
Port Magazine (U.K.) Adds U.S. Editor
PopCrush Fan Choice Awards for Best magazine Covers
Fancy That: Circ and Newsstand Growth Tactics That Work
TouchWiz and Modern UI Had a Baby, and It's Called Magazine UX
Retail, Electronics See the Highest Mobile Ad CTRs Among Verticals
Consumers Believe Mobile Will Replace TV by 2022, Most Prefer Content Live
The Webpage Is Dying
Game Over: "Nothing But Net" Now Mostly About Mobile
Commentary: Behavioral Advertising Growing, But It Can Be Creepy
News Byte: USPS Appeals the PRC's Intelligent Mail Barcode Decision
Don’t miss MPA’s Design/UX Symposium, featuring some of today’s most accomplished authorities in design, content strategy and product development. See full agenda and sign up today. January 27, NYC. #MPAdigital
Sign up today and get an inside look at the groundbreaking research presented at the 2013 Print and Digital Research Forum in Nice, France. Complimentary for MPA/ASME members. January 13, Hearst Tower, NYC. #MPAresearch
Be a part of the only magazine media industry event that brings together all retail supply chain partners. June 9-11, The Ritz Carlton, Tysons Corner, VA.
Late entries in all NMA categories will be accepted until 5 p.m. EST, Tuesday, January 21, 2014, subject to late fees. Visit for more information.
Speakers include MPA’s Mary G. Berner, Hearst’s Michael Clinton, All You’s Nina Willdorf and Deborah Curtis, The Atlantic’s Corby Kummer and Jay Lauf, Glamour’s Cindi Leive and Bon Appetit’s Adam Rapaport—plus Richard B. Stolley, the founding editor of PEOPLE, and Dorothy Kalins, the founding editor of Metropolitan Home and Saveur.
From the shark that choked on a moose to an investigation into Tough Mudder's first death, Outside looks back at the stories that defined the year.