The Association of Magazine Media

Wednesday, January 8, 2014

FTC Warns Media Outlets About Running Deceptive Diet Ads
Mary Berner, president and CEO of MPA -The Association of Magazine Media, said in an email that the "gut check" guide closely mirrors similar guidelines the FTC released in 2003, then called "red flag" guidance. "We informed our members about the guidance in 2003, and plan to apprise them of this update," she said.
Meredith Corp. Prepares for the Future of Programmatic
Enter Chip Schenck, a former executive at PubMatic who recently joined Meredith as vp of programmatic sales and strategy. For a year Meredith has used Google’s AdEx, and it will soon implement a supply-side platform, Schenk said. His goal is within three months to have Meredith’s 18-person digital sales team selling programmatic as part of large packages.
Dr. Oz The Good Life, Coming Next Month
The first cover, when it lands on newsstands Feb. 4, will feature Dr. Mehmet Oz, sources said. By taking the cover himself, the health and fitness guru is following the trail blazed by other eponymous magazines, including those produced by Oprah Winfrey, Martha Stewart and Rachael Ray.
Yahoo Unveils New Digital Magazines and Ad Products
One of the boldest, yet most expected, announcements was a new slick product called Yahoo Digital Magazines, which are Tumblr-powered sections of Yahoo News. One of the first Digital Magazines is a new technology section, called Yahoo Tech, which is being led by David Pogue, the former technology columnist for The New York Times.
"Content Frenzy Holy Grail… or Spam-a-lot?" Featuring Discussions with Forbes, Harvard Business Review
Featuring Lewis DVorkin of Forbes Media; Adi Ignatius, Editor-in-Chief for Harvard Business Review; Eric Harris, EVP of Business Operations for Buzzfeed and moderated by Chris Graves, this group of star panelists discussed the business implications of branded content and the effect it is having on the media landscape.
Mayor de Blasio Sold on Magazine Vendor’s Plight: Pledges Help
A newsstand vendor bounced from his longtime Astor Place spot by the Bloomberg administration made a personal plea to the new New York mayor during a meet- and-greet at Gracie.
Kim France on Launching Lucky: "It was terrifying"
American Media in Licensing Deal Talks Overseas for Men’s Fitness
Gun Mags See Boosts in Circulation, Newsstand Sales
Janice Min to Head Billboard, THR as Co-President of Entertainment Group for Guggenheim
Omidyar Recruits Entertainment Weekly Editor for New Venture
Advertising Age Hands Out Editorial Promotions
Harlem Chef Joseph "JJ" Johnson Cooks His Way onto Forbes' 30 Under 30
Lena Dunham to Grace Vogue Cover
Topless Guy Livens Up Cosmo Brainstorming Session
Vice News Wants to Take Documentary-Style Storytelling Around the Globe
New York, the Silicon City
What Happened at CES, Day 2
There Is a Digital Talent Gap Wide Chasm Between Expertise Needed and Available
The New York Times Kicks Off Sponsored Posts
Mashable Closes Its First Capital Investment
Barnes & Noble Closes Its Fifth Avenue Store
$1 Billion As Milestone and Omen
MakerBot Is Changing the World
Westwood One CEO Paul Caine Steps Down
What Changes Will Millennials Force Brands to Make in 2014?
USPS Considers Scannable Codes for Direct Mail
Don’t miss MPA’s Design/UX Symposium, featuring some of today’s most accomplished authorities in design, content strategy and product development. See full agenda and sign up today. January 27, NYC. #MPAdigital
Sign up today and get an inside look at the groundbreaking research presented at the 2013 Print and Digital Research Forum in Nice, France. Complimentary for MPA/ASME members. January 13, Hearst Tower, NYC. #MPAresearch
Be a part of the only magazine media industry event that brings together all retail supply chain partners. June 9-11, The Ritz Carlton, Tysons Corner, VA.
Late entries in all NMA categories will be accepted until 5 p.m. EST, Tuesday, January 21, 2014, subject to late fees. Visit for more information.
Speakers include MPA’s Mary G. Berner, Hearst’s Michael Clinton, All You’s Nina Willdorf and Deborah Curtis, The Atlantic’s Corby Kummer and Jay Lauf, Glamour’s Cindi Leive and Bon Appetit’s Adam Rapaport—plus Richard B. Stolley, the founding editor of PEOPLE, and Dorothy Kalins, the founding editor of Metropolitan Home and Saveur.
For 2014, Food & Wine not only revealed a redesigned magazine, the venerable title introduced Chefs-in-Residence: six celebrity chefs who will consult on monthly features, recipes and travel tips. Expect individual magazine spotlights on Mario Batali, Eric Ripert, David Chang, and others in the next couple of weeks from this new feature.