Tuesday, January 7, 2014
Time, Inc., Rodale, Martha Stewart Living Omnimedia, Forbes, Demand Media, and Parade Are All Part of the New SMG Content Platform
Publicis’ Starcom MediaVest Group this week announced it has launched a technology platform, dubbed Content@Scale, to make content from top publishers readily available for brands.
Hearst's Carey Predicts "Giant Leap Forward" in Branded Content
Hearst’s digital business achieved double-digit increases in digital ad revenue in 2013, Carey said. One brand, Cosmopolitan.com, doubled its monthly unique visitors from less than 10 million in January to more than 20 million in December.
Forbes Launches Social-Oriented Visual Stream
Forbes on Monday unveiled “Stream,” a feature that allows readers to save, share and discover visual content from the magazine and Forbes.com. Lewis DVorkin, Forbes Media chief product officer, said Stream is a response to two key trends that continue to redefine media: toward streams like those of Twitter and Facebook.
The Mr. Magazine™ 2014 Manifesto: Print IS the Future of Digital in 14 Points
Samir Husni writes: "As we say goodbye to 2013, the banner year where the persistent mantra that print is dead finally subsided (I dare not murmur beneath my breath: “I told you so”), the focus of the 2014 manifesto demands the attention of the one thing I have no problem adhering to: the amplification of print in a digital age."
Introducing Stephanie Grayson, Director of Communications at MPA
Previously, Grayson was a digital journalist for Digital Journal, covering NY’s tech, media and business beat and was a contributor to the Advertising Week blog.
Lisa Valentino Named Condé Nast Entertainment Chief Revenue Officer
NPR’s Gary Knell Takes Over National Geographic Society
Hearst Magazines Taps Say Media's Kate Lewis
Forbes Unveils 30 Under 30 in Media List
More on GQ's Barbershop at the Barclays Center
How Fashion Magazines Can Save Your Life in One Easy GIF
Ex-CEO of Demand Media Joins Raine Group
App Downloads Nearly Doubled on Christmas Day
Forrester: Microsoft Trumps Apple As Most Trusted Brand
Apple, Amazon Downgraded "on Moral and Ethical Grounds"
Wearables, Phablets Command Consumer Interest
Consumers Using Multiple Channels to Make Purchases Are More Satisfied
Marketers' Budgets Up, But Cite Inability to Leverage Data
Sign up today and get an inside look at the groundbreaking research presented at the 2013 Print and Digital Research Forum in Nice, France. Complimentary for MPA/ASME members. January 13, Hearst Tower, NYC. #MPAresearch
Be a part of the only magazine media industry event that brings together all retail supply chain partners. June 9-11, The Ritz Carlton, Tysons Corner, VA.
Late entries in all NMA categories will be accepted until 5 p.m. EST, Tuesday, January 21, 2014, subject to late fees. Visit magazine.org/nma for more information.
Speakers include MPA’s Mary G. Berner, Hearst’s Michael Clinton, All You’s Nina Willdorf and Deborah Curtis, The Atlantic’s Corby Kummer and Jay Lauf, Glamour’s Cindi Leive and Bon Appetit’s Adam Rapaport—plus Richard B. Stolley, the founding editor of PEOPLE, and Dorothy Kalins, the founding editor of Metropolitan Home and Saveur.
Photo: Todd Tankersley
WIRED hired Branch to design a smartwatch for its January 2014 cover. The watch is meant to have apps on it that scroll up and down, like the wheel from Wheel of Fortune.