The Association of Magazine Media

Friday, December 27, 2013

More on the Postage Rate Hike
‘‘This is a counterproductive decision,’’ said Mary G. Berner, president of MPA -The Association of Magazine Media. Berner said her organization will consider bringing the decision before the U.S. Court of Appeals.
Professor Husni's 2013 Year in Review: "New Magazine Survival Is Way UP, Launches Are Barley Down"
85% Survival Rate of New Magazines Launched in 2012; "the highest ever compared with the high of 70%." Magazine launches, with a frequency of at least 4 issues a year, were a bit down over 2012: 183 in 2013 versus 231 in 2012.
All You Raises Its 2014 Rate Base to 1.55 Million (Its 11th Increase!)
Suzanne Quint welcomed the holiday season by announcing a 50,000 rate-base hike to 1.55 million in 2014. It takes effect with the already released January 2014 issue. A factor may have been the June 2013 expansion of All You newsstand sales beyond Walmart, to CVS, Kroger, Publix and Target outlets in the Southeast.
People Will Move to Heavier Paper
Time Inc. CEO Joe Ripp has pulled back the curtain on one area where he expects the nation’s biggest magazine publisher to spend more money in the coming year: paper People, the company’s No. 1 money maker, will return to a heavier grade of paper just in time for the Oscars issue that goes on sale March 7, with a cover date of March 17.
After Popular Science Stopped Comments in September, Other Websites Like Youtube Also Enact Changes
Because “comments sections tend to be a grotesque reflection of the media culture surrounding them, the cynical work of undermining bedrock scientific doctrine is now being done beneath our own stories,” wrote online editor Suzanne LaBarre at the time of Popular Science's decision.
Mag Bag: This Week in Magazines...
BPA revamps its reporting rules, AARP launches its publications app, there's a new Editor in Chief at Time Out, and Paved magazine announced it will close.
Susan Toepfer Dies After Battle with Lung Cancer
Susan Toepfer, who started her career as a journalist at the New York Daily News, and went on to People, and More, has died aged 65. She is survived by her husband and two children.
The Greatest Magazine Ever Published
Esquire Cited Among the Cable Channels to Watch in 2014
Our 5 Favorite Publisher Stories from 2013
Google's "Buzz" Overtook Apple's in 2013?
Holiday Cheer: Major Uptick in Mobile Sales, Traffic
CEOs Are Jittery About Consumer Experience
Social Media Success Is Not (Just) About Cats
Gen Y Is Going Offline, Cooking Slow, Loving Vinyl
Mobile Video Ads Expected to Take off in 2014
The 7 Media Predictions Others Won’t Dare Write
Be a part of the only magazine media industry event that brings together all retail supply chain partners. June 9-11, The Ritz Carlton, Tysons Corner, VA.
Sign up today and get an inside look at the groundbreaking research presented at the 2013 Print and Digital Research Forum in Nice, France. Complimentary for MPA/ASME members. January 13, Hearst Tower, NYC. #MPAresearch
Prevail against the zombie onslaught of mobile devices, platforms and screen sizes! There aren’t enough editors and writers to populate every screen size – so your victory will require flexibility and the stamina to adapt content to different contexts and constraints. Come learn how you can be ready with Karen McGrane, Managing Partner, Bond Art + Science. January 27, NYC.
Late entries in all NMA categories will be accepted until 5 p.m. EST, Tuesday, January 21, 2014, subject to late fees. Visit for more information.
Speakers include MPA’s Mary G. Berner, Hearst’s Michael Clinton, All You’s Nina Willdorf and Deborah Curtis, The Atlantic’s Corby Kummer and Jay Lauf, Glamour’s Cindi Leive and Bon Appetit’s Adam Rapaport—plus Richard B. Stolley, the founding editor of PEOPLE, and Dorothy Kalins, the founding editor of Metropolitan Home and Saveur.
Alexandra Suich, The Economist’s media editor, looks outward toward the coming year and predicts it will be a positive one for media industries like newspapers, entertainment, and music.