The Association of Magazine Media

Thursday, December 26, 2013

Post Office Approves Extra Rate Hike: Increase will Do Nothing to Help Postal Service Problems
"This is a counterproductive decision," said Mary G. Berner, President and CEO of the Association of Magazine Media. “It will drive more customers away from using the Postal Service and will have ripple effects through our economy -hurting consumers, forcing layoffs, and impacting businesses,” she further stated. “It doesn’t delay the inevitable but will hasten it.”
Nothing Said "You Made It" in 2013 Like a Magazine Launch
Longform journalism is having its moment, one that backers of recent print and digital magazines hope will linger like a 10,000-word New Yorker profile. Readers appear hungry for a more relaxed experience than the harried web. Food was the top category for launches, with 23 new titles, including Allrecipes, which Meredith Corp. spun off from its giant website of the same name.
In WIRED, Print Ad for Moto X Lets You Change the Phone's Color with the Push of a Button
Running in 150,000 New York and Chicago editions of January's Wired magazine, the ad lets readers change the color of the handset on display by tapping controls located at the bottom of the page. The ad's functionality, achieved via wafer-thin LEDs and batteries and created by Digitas, mimics the more full-featured MotoMaker site that allows you to browse the device's customizable options.
BPA Board Amends Rules: Changes Accommodate Association Members’ Online Behavior
New National Geographic Photo Book: Documenting the World for 125 Years
WSJ. Magazine Is the 2013 Luxury Publisher of the Year
Boston Magazine's Marathon Cover Cited Among the "Creativity Best of 2013"
The Most Memorable Newspaper Front Pages, Magazine Covers of 2013
Vote: Fishbowl's Cover of the Year Poll
Wendy L. Wilson Is Jet Managing Editor
Elizabeth Burnham Murphy Is Bonnier Corp.'s First Chief Marketing Officer
Courtney Matthews Rejoins Backpacker As Director of Integrated Marketing
Maxim Owners Back Out of Darden Media Deal
La Cucina Italiana Closing American Edition
IKEA Removed Lesbian Article from Russian Magazine
Day-Old News Won’t Cut It in Print Anymore
FMA Rings in the Holidays
Hispanic Kids Big Media Consumers: More Reading, More TV
Teens in the UK: "Facebook Is Dead and Buried"
Adroit: Consumers 56% More Apt to Respond to Tablets Ads Versus Desktop
Apple Rumored to Ready Larger iPad for 2014
Samsung Phone Studied for Possible Security Gap
LinkedIn Asks Court to Dismiss Hacking Lawsuit
Hulu Loses Round in Privacy Case, Data Shared with comScore
Total Media Ad Spend Continues Slow and Steady Trajectory
Industry Experts Predict Native Advertising Trends for 2014
Online Revs Hit $10 Billion for Q3
2013 Saw Surge in U.S. Mobile Usage
Trends: Mobile Video, Messaging Apps to Soar
Yahoo Remains Top U.S. Website
Bloxham: Is This the End of Time?
The Argument for Ad Testing: The Metrics Are Worthless without Accurate Data
What If There Were No Ads
5 Epic Branded Twitter #Fails of 2013
New Years' Marketing Resolutions
Sign up today and get an inside look at the groundbreaking research presented at the 2013 Print and Digital Research Forum in Nice, France. Complimentary for MPA/ASME members. January 13, Hearst Tower, NYC. #MPAresearch
Stay on the forefront of design and UX at MPA’s half-day symposium. You’ll hear from a lineup of experts including Jeff Gothelf, principal, Neo (NYC) and author of Lean UX. January 27, NYC.
Late entries in all NMA categories will be accepted until 5 p.m. EST, Tuesday, January 21, 2014, subject to late fees. Visit for more information.
Be a part of the only magazine media industry event that brings together all retail supply chain partners. June 9-11, The Ritz Carlton, Tysons Corner, VA.
Speakers include MPA’s Mary G. Berner, Hearst’s Michael Clinton, All You’s Nina Willdorf and Deborah Curtis, The Atlantic’s Corby Kummer and Jay Lauf, Glamour’s Cindi Leive and Bon Appetit’s Adam Rapaport—plus Richard B. Stolley, the founding editor of PEOPLE, and Dorothy Kalins, the founding editor of Metropolitan Home and Saveur.
Here are the thirteen most-read New Yorker magazine features of 2013, arranged in chronological order. Apparently, magazine readers like problems and solutions. They like to read about people who are mysterious and those who are ubiquitous. They like both politics and pickpockets.