Friday, December 6, 2013
Attend MPA TAP + You Could Win a Kobo Tablet!
Join us at MPA’s TAP Conference and you could win one of 2 ultimate tablets - the Kobo Arc 7HD or the Kobo Arc 10HD. Sign up today to be part of the drawing on December 10. Time & Life Building, NYC.
Native Advertising: ASME's Sid Holt Among those Weighing In on the Pros and Cons
“Native advertising ought to be clearly labeled as advertising,” said Sid Holt, chief executive officer of the American Society of Magazine Editors. “The content should not look like editorial content. If it’s paid media, it’s an ad in my perspective.”
TIME and The New Yorker Among Magazines Honoring Nelson Mandela with Commemorative Issues and Special Covers
TIME is releasing a special issue on Nelson Mandela commemorating his life in words and pictures, including tributes by Richard Stengel, Bono and Morgan Freeman. The TIME cover features a 1990 photo of Mandela. The New Yorker presents an iconic cover illustration of an irrepressible and resolute Mandela with his fist raised high.
Condé Nast Venturing Into Global E-commerce
Condé Nast in the U.S. and Condé Nast International have launched a new division devoted to e-commerce, naming Franck Zayan, who is currently responsible for the e-commerce activities of Galeries Lafayette, as president.
Several MPA Member Publishing Companies Among Folio's Eddie and Ozzie Winners
Publishers Time Inc., Hearst, Conde Nast, Meredith, Foreign Affairs, Scholastic, Crain Communications, Source Interlink Media, Forbes Media, EatingWell Media Group, Harvard Business Review and many, many more MPA members are among the 2013 winners.
Caught Your Breath Yet? This Busy Week in Magazines
Time Inc. signed its first client for Watercooler Live native ads, DeRobbio joined Condé Nast Digital Sales as Senior Exec Director, Bellantoni returned to CQ Roll Call as Editor in Chief, and Finnegan was named publisher of EatingWell and more.
TIME Lists the Most Underreported Stories of 2013
More on Newsweek's Return
Rolling Stone Plans a Standalone Website to Cover Country Music
New York Times and Bloomberg Facing Expulsion from China
Allan Sloan Looks at the Recently Released Time Inc. SEC filing
John Cranford Retires from CQ Roll Call
Q&A with Joe Raiola, Senior Editor at MAD Magazine
Online-Only Is Growing Trend for Magazine Publishing
Offline, a New Kind Of iOS Publication, Blends Text, Audio and Writer Empowerment
Can Politico Take Manhattan?
Nelson Mandela: A Life Told Through the Media
Veeseo, Touchstorm Team for Publishers' Online Video Platform
Facebook Says Publishers Shouldn’t Fret About News Feed Changes
Apple, Google, Facebook Dominant in Mobile
Apple Preferred for Tablets, Smartphones... Desktops?
With New COO Hire, Snapchat Means (Non-Ephemeral) Business
Siri Gets Serious, Microsoft Gets Its Mojo Back and Everything Gets Encrypted in 2014
Analyst Reaffirms Modest Growth Outlook, Implies Big Shift Is in How Advertising Is Defined
U.S. Retailers Up Paid-Search Ad Spend This Holiday Season
Small and Medium-Sized Businesses Increase Digital Spend
FTC Goes After Flashlight App for Sharing Location Data
Consumers Are Becoming Fed Up with Technology and Change
The online video market is soaring, with advertisers expected to spend $4.1 billion on digital video ads in 2013, growing to $9.1 billion by 2017, according to eMarketer. For online publishers, this presents a great opportunity to offer new solutions to partners and prospects. MediaRadar CEO Todd Krizelman will highlight successful examples of online video and discuss recent online video advertising trends at TAP.
Join Jeff Gothelf, principal, Neo (NYC) and author of Lean UX, and an all-star lineup of design and user experience experts. Discussion also includes optimizing content with a focus on performance across tablets, smartphones and mobile web. January 27, NYC.
Advertising Age shows magazine media some love with a look at the print ads that best drove readers to websites. Mickey Galin examines a wide range of magazine ads that succeeded in moving consumers beyond the page, illustrating the enduring, and evolving, power of print.