The Association of Magazine Media

Wednesday, December 4, 2013

Attend MPA TAP + You Could Win a Kobo Tablet!
Join us at MPA’s TAP Conference and you could win one of 2 ultimate tablets - the Kobo Arc 7HD or the Kobo Arc 10HD. Sign up today to be part of the drawing on December 10. Time & Life Building, NYC.
Newsweek Plans Return to Print
The weekly magazine will resume printing in January or February 2013. Editor in Chief Jim Impoco told the New York Times that Newsweek will run on "a more subscription-based model... We see it as a premium product, a boutique product."
AllRecipes and Domino Are the 2013 Magazine Launch and Relaunch of the Year
Contrary to the perception that magazine launches are proceeding with "yellow-flag" like caution, University of Mississippi journalism professor Samir Husni (Mr. magazine) found several launches in November 2013.
Q&A with Rodale's Chris Lambiase
In the midst of the "print doom and gloom" that some in the media world wants us to believe, one magazine media company, Rodale, has had one of it best years in print yet. Yes, you read that right. In 2013 a magazine media company telling the world that 2013 had been their best year yet.
Min Announces Its 25 Most Intriguing
Accomplished magazine media notables Jay Lauf, Tom Florio, Nancy Gibbs, Christine Guilfoyle, Tom Harty, Jayne Jamison, J.R. McCabe, Bill Phillips, Connie Anne Phillips, Adam Rapoport, Pamela Drucker-Mann, Joe Ripp, Richard Turley, Étienne Uzac, Jim VandeHei, Troy Young, and David Zinczenko are all among the professionals recognized as the 25 most intriguing of today and tomorrow.
Condé Nast's Digital Moves: Names David DeRobbio Senior Executive Director of Digital Sales
“On the business side, 2013 is shaping up to be a year of strong economic recovery for us. In fact, several of our brands are on course to have their most profitable year ever,” said CEO Charles Townsend.
More on Leslie Farrand, InStyle’s New Associate Publisher, Advertising
Farrand’s recruitment to the Time Inc. title was revealed Monday night at a gathering of the magazine’s staff with Time Inc. chief executive officer Joe Ripp, who lauded InStyle for having the most ad pages in the fashion/beauty category for the fifth year in a row.
Bonnier Acquires Sport Diver U.K. Expanding Its Growing Dive Market Portfolio
Sport Diver U.K. grows Bonnier’s portfolio of dive market titles including Scuba Diving, The Undersea Journal, produced in partnership with The Professional Association of Diving Instructors, and the digital-only Sport Diver Asia Pacific launched last year.
Q&A with Hot List Publisher of the Year, WIRED's Howard Mittman
Mittman talks about Wired magazine's long tradition of innovation and how it informs all of its ongoing publishing strategies.
Publishers, Stop Crying Over Spilled Ink
Senior associate editor Sarah Green offers some sobering perspective on the recent media coverage of print and magazine media.
Don’t Cry for New York Magazine and Journalism
Q&A with Hot List Digital Editor of the Year Jonah Peretti
GQ Dubs NJ Governor Christie "Boss of the Year"
Tiny World Policy Journal Enters E-Book Single Business
Bomb Cover a Hit for Rolling Stone
Branded Content Dollars: Publishing Companies Gain Share, Ad Agencies' Shrinks
More on Marketers Favoring Stronger Spend Focus on Content Marketing
Report: Native Ads to Drive Digital Media Growth
10am-6pm Live Stream: FTC's Native Advertising Workshop
More on ANA Study Highlights Perils of Extended Payment Terms
WPP Merges Xaxis with 24/7 Media in Bid for Scale in Programmatic Ads
Apple Buys Topsy for $200 Million, Enabling Access to Twitter Data
New Tumblr Mobile Ad Gives Brands Trendy Position
Square Acquires Ex-Googler Team Behind Viewfinder to Help Grow Its NYC Presence
Mobile Lures Older Demographics
Time-Shifted TV Watching Rises, Net Use Dips
Out-of-Home Ad Revenues Up Again
Late entries in all NMA categories will be accepted until 5 p.m. EST, Tuesday, January 21, 2014, subject to late fees. Visit for more information.
The online video market is soaring, with advertisers expected to spend $4.1 billion on digital video ads in 2013, growing to $9.1 billion by 2017, according to eMarketer. For online publishers, this presents a great opportunity to offer new solutions to partners and prospects. MediaRadar CEO Todd Krizelman will highlight successful examples of online video and discuss recent online video advertising trends at TAP.
Great presentations are always remembered. And great presenters are always invited back. Learn the basic tenets of high impact presenting: content packaging, presentation architecture and how to keep your audience’s attention and ensure optimum results. Join Amy Griggs Kliger, Pesentation Coach, Media Trainer, C3, and learn the techniques and skills you need to be a more effective magazine media pro. Space is limited; register today!
We negotiate through life. It’s a critical skill that can determine your success in business and in personal pursuits. Join Regina Brooks, President and CEO, Serendipity Literary Agency, and learn how to master this complex dynamic in a workshop designed to break down and simplify effective negotiation techniques. Sign-up today!
Come hear an all-star lineup of design and user experience experts, including Karen McGrane, author of Content Strategy for Mobile, for an in-depth look at the unique challenges that magazine media content creators face today. January 27, NYC.
CDS Global: Monetizing the Digital Revolution

In Outside, Elliott D. Woods looks at the drowning of Avishek Sengupta last April. Although ruled an accident, his family and friends believe that the sport’s most prominent company did a terrible job of monitoring safety at a water obstacle called Walk the Plank. Outside takes looks at the life of this remarkable amateur athlete and explains why his tragic end may lead to a multimillion-dollar legal fight.