Friday, November 22, 2013
Magazine Readership Advances Upward, Celebrity Weeklies Prove Strong
Despite a slight decline in overall magazine circulation in the first half of this year, the number of magazine readers in the U.S. is actually up slightly, according to the latest GfK MRI’s Survey of the American Consumer, which tracks print and digital magazine readership.Total magazine readership across print and digital editions increased about 1.6 percent from fall 2012 to fall 2013, while that of print alone increased 1.1 percent. Digital readership grew a healthy 49 percent.
From Print to Web: The Magazine Ads That Best Drove Readers to Websites
Nearly a century of research has shown how print-magazine ads can best grab readers' attention: the optimal mix of colors, compelling copy, uncluttered formats and other graphical techniques. But how well can print compel consumers to actions that help drive purchases -- like visiting websites?
Mag Bag: Rodale Has Record Year
For the full year 2013, Rodale expects total ad pages to increase 10% and print ad revenue to increase 21% compared to last year, as measured by the Publishers Information Bureau. These strong results are driven by growth at Women’s Health, up 29% in ad pages and 34% in revenue; Men’s Health, up 25% in ad pages and 35% in revenue; Prevention, up 4% in ad pages and 9% in revenue; Runner’s World, up 4% in revenue (its highest level ever); and Organic Gardening, up 9% in revenue, setting another record.
Inside Cosmo's MAJOR New Fashion Dept
Cosmo is nothing if not boundary pushing. But now, with Joanna Coles at the glossy's helm, the exclamations about lust, love, and, well, nudity, are all-the-more balanced by gorgeous fashion stories and styling pieces alike.
In Asia, Highly Stylized Fashion and Lifestyle Glossies for Men Outperform Traditional Male Mags
At a time when print publications worldwide are facing unprecedented market competition from online and social media competitors, publishers in Asia have found what appears to be a gold mine: men’s fashion magazines.
Covering Kennedy: Publishers Release 50th Anniversary Special Issues
Friday marks the 50th anniversary of the death of President John F. Kennedy, and the books and magazines commemorating the event have turned into a booming subcategory. “There will be millions of dollars in extra newsstand revenue generated from the JFK 50th Anniversary specials being released,” said Joshua Gary, vice president of systems at MagNet, which tracks newsstand sales.
MPA Digital: TAP
Complimentary for MPA/ASME members - register today! The only Conference where you will learn the latest, see it in action, and meet the agents of change driving magazine media's digital evolution. December 10.
Glam Media Names Lagani CRO/President
Industry Friends Turn Out to Welcome Eric Wilson to InStyle Magazine
Time To Lift Its Veil
President Barack Obama Names Architechural Digest Editor in Chief Margaret Russell A Trustee of the John F. Kennedy Center for the Performing Arts
The New Yorker's George Packer Won the National Book Award for Nonfiction
Fortune Names Elon Musk Businessperson of The Year
AARP Discusses The Task Of Targeting Older Folks In A Digital Age
CEO Stephen Lacy Talks Allrecipes Magazine Launch on Bloomberg's "In the Loop"
Tablet Commerce Is Still Being Led By iPads
Emmis Mag Apps Add Facebook Sharing, Adobe Updates Content Viewer
Forbes Announces Highest-Paid Musicians, Madonna Out-Earns Musicians Half Her Age in 2013
Justin Miller to Daily Beast
Inc. Remake an Act of ‘Political Acumen’
i-D Names Alastair McKimm New York Fashion Director
Mobile Is More Than An App - It's An Ecosystem
App Advertisers TapCommerce Raise $10 Million
Do Celebrity Endorsements Move The Needle?
Orange Is The New Black's Laverne Cox Is Simply Stunning in Vibe Vixen
Bloglovin Tripled Traffic This Year as Tumblr-Plus-Reddit for Ladies
Sydney Fashion Week Adds E-Commerce
Five Trends For 2014 (And Beyond)
From Desktop to Mobile, Ad Tech Needs All New Tools
Matter Takes Down Paywall, Plans To Boost Its Output Of Longform Journalism At Medium
Veteran Journalists Introduce New “Wine Pairing” With Digital Wine Magazine
Fujifilm Makes Free Digital Magazine For X-Series Shooters
Publishers Seeing Rise In Custom Native Ads
The Next Phase Of Programmatic Buying
The Blog's The Thing
Buzzfeed Launches A GIF Feed Sponsored By Google+
Livefyre Buys Social App Provider Realtidbits
Mobile Shoppers Favor Retailer Sites Over Apps
Marketers Eager To Spend on Multiple Screens, Want Better Cross-Screen Metrics
House Committee Votes to Advance Bill Aimed at Patent Trolls
Revealed: The Best Magazine Cover Of The Century
We negotiate through life. It’s a critical skill that can determine your success in business and in personal pursuits. Join Regina Brooks, President and CEO, Serendipity Literary Agency, and learn how to master this complex dynamic in a workshop designed to break down and simplify effective negotiation techniques. Sign-up today!
Great presentations are always remembered. And great presenters are always invited back. Learn the basic tenets of high impact presenting: content packaging, presentation architecture and how to keep your audience’s attention and ensure optimum results. Join Amy Griggs Kliger, Pesentation Coach, Media Trainer, C3, and learn the techniques and skills you need to be a more effective magazine media pro. Space is limited; register today!
Come hear an all-star lineup of design and user experience experts, including Karen McGrane, author of Content Strategy for Mobile, for an in-depth look at the unique challenges that magazine media content creators face today. January 27, NYC.
Beyond Print delivers valuable information and proven advice for crossing the digital divide – from monetizing more content to thinking more like a retailer.
December 05, 2013
December 06, 2013