The Association of Magazine Media

Tuesday, November 12, 2013

MPA Digital: TAP
Meet Cliff Sirlin, co-founder of Domino Media Group, and see how he and a team of independent entrepreneurs have reinvented the beloved shelter title.
The Economist's New Campaign Dishes Out Real and Metaphorical Hot Potatoes
International news weekly The Economist is known for its thought-provoking campaigns. Past efforts out of its U.S. agency BBDO New York included pie charts on pizza boxes to get Philadelphia college students interested in the magazine, or fitness machine-themed graphics illustrating the difficulty of hot button news issues.
Good Housekeeping Names Jane Francisco Editor-in-Chief of Good Housekeeping
Hearst Magazines named Jane Francisco the editor-in-chief of Good Housekeeping magazine, the company said Monday. Ms. Francisco is editor-in-chief of Chatelaine, a women's lifestyle magazine based in Canada. She begins her new job Dec. 2.
Q&A with Time Inc.'s Norman Pearlstine
Veteran media executive Norm Pearlstine is back at Time Inc., eight years after stepping down as editor-in-chief. But the company he rejoins looks very different than the one he left.
Malala Upstages All at Glamour’s Women of the Year Awards
Of all the prominent women who appeared onstage Monday night at the Glamour Women of the Year awards, no one received more acclaim and adoration than a teenager whom no one had heard of little more than a year ago: 16-year-old Pakistani education activist Malala Yousafzai.
Vogue/CFDA Fashion Fund Names Winners
Dao-Yi Chow and Maxwell Osborne of Public School were crowned the winners of the 2013 CFDA/Vogue Fashion Fund, while Marc Alary of Marc Alary Jewelry and Juan Carlos Obando were named its runners-up.
Forbes Becomes Tech Player, Licenses IP Both Kinds
Katey Rich Headed to Vanity Fair
Vanity Fair Hosts Lunch for Giancarlo Giammetti in New York
Mary-Kate and Ashley Olsen Get Separate Magazine Covers for December's Issue of Allure
Trendsetters at Work: Redbook Magazine
Hugo Lindgren to Step Down from The New York Times Magazine at Year's End
When Nikki Finke Leaves Deadline, Whose Brand Is Stronger? A Quick Study
American Craft Debuts Video Trailer
Vice Media Bulks Up News Division
Teen Media Mogul Tavi Gevinson: "Don't Underestimate Young People"
Google Glass Explores Music Features
More on Flipboard Broadens Shopping in Time for Holidays
Accounts and People of Note in the Advertising Industry
New Ad Campaign Touts Pro-Publisher Pricing Platform
Apple Starts Shipping iPad Mini with Retina Display Today
Inside Ad Tech Fraud: Confessions of a Fake Web Traffic Buyer
Using Big Data to Get Closer to Consumers
Google Relents on YouTube Ad Measurement
Whatever Happened to QR Codes?
Social Touches Prospects, Customers Throughout the Journey
The Urban Legends of Native Advertising
What’s an Active User Worth?
Brands Missing Out on Audience Development Reporter to Argue for Shield Law Protection Over James Holmes Story
Come hear IPG Mediabrand’s Megan Doherty, VP, Director, Print at BPN, at MPA’s Nov. 13 luncheon. Doherty will share the buyer-side perspective on tablets/emerging formats, the potential of tablet advertising, how clients are using it and insights for magazine media to effectively position to agencies and their clients.
Come hear an all-star lineup of design and user experience experts, including Karen McGrane, author of Content Strategy for Mobile, for an in-depth look at the unique challenges that magazine media content creators face today. January 27, NYC.
Great presentations are always remembered. And great presenters are always invited back. Learn the basic tenets of high impact presenting: content packaging, presentation architecture and how to keep your audience’s attention and ensure optimum results. Join Amy Griggs Kliger, Pesentation Coach, Media Trainer, C3, and learn the techniques and skills you need to be a more effective magazine media pro. Space is limited; register today!
The MPA Factbook is for the first time available in a digital edition, produced by our member and sponsor Brown Printing Company. Enjoy the 2013/2014 MPA Factbook – filled with facts, stats and insights on magazine media!
CDS Global: Monetizing the Digital Revolution
November 13, 2013
810 Seventh Avenue
Get the Latest Insights on Tablet Edition Advertising: Sell more effectively armed with brand-new data and insights on tablet advertising from Kantar's Jon Swallen. Be the first to learn what some of the largest players are doing to take advantage of this medium, what creative executions are trending, the top advertising categories and more.
November 19, 2013
The law is changing as fast as your job description. Are you keeping up? Join us on November 19 for ASME's annual Legal Briefing for Magazine Editors.
Runner's World's December issue highlights the evolving and increasingly interconnected communities of devoted runners across the nation, specifically "The November Project."