The Association of Magazine Media

Thursday, November 7, 2013

MPA Digital: TAP
TECHNOLOGY ADVANCING PUBLISHING, the only conference where you will learn the latest, see it in action, and meet the agents of change driving magazine media's digital evolution.
72Lux Opens Content Monetization Platform to Bloggers and Startups
Until recently, 72Lux’s “Shoppable” technology was available only to enterprise-level publishers like Condé Nast and Time Inc. Shoppable lets readers purchase products featured on the websites of titles like Teen Vogue and The Wall Street Journal without being redirected to third-party sellers and is opening its platform to all content publishers, including bloggers and startups.
Bloomberg Businessweek Changes Logo for Twitter IPO Cover
The cover originally looked like the New Yorker’s Eustace Tilley mascot, but with a bird for a head, the magazine explains in a “cover trail” feature (See Businessweek, last link below.)
TIME Cover Had George W. Bush As General Custer
To publicize the recent release of Inside the Red Border, a cleverly titled in-house look at the glorious 90-year history of TIME, digital operations editor Sarah Begley has shared some of the information contained therein: like a never-used 2007 cover of George W. Bush.
Excerpts from "The Southerner's Handbook"
The Southerner’s Handbook, from the Editors at Garden & Gun, will debut at number 13 on The New York Times Bestseller List.
Amid Capitol Turmoil, Postal Crisis Drags On
“The reason that the Postal Service keeps making these desperate attempts to cut costs is because of the lack of action by Congress,” said Rafe Morrissary, vice president for postal affairs at the Greeting Cards Association. “Everyone agrees that something needs to be done to save the agency.”
Affluencer's Influence: "A Notable Percentage of Affluencers Regularly Read Print Magazines"
What Tool Is Craftsman's Handsome Model Selling? A Tale of Two Print Ads, Generations Apart
Stack Media Opts Out of Apps, Goes Responsive
Magvault Seeks to Address the Growing Issue of Discoverability of Digital Magazines
Jacob Ward Departs Popular Science
Robert Costa Leaving National Review
Tom Cruise Asks Court to Force Bauer Publications to Admit Nazi Sympathies
Nikki Finke "Out for Blood" at New Homepage
Appboy Secures $7.6 Million Funding
Rieder: Business Insider to Go Long on Journalism
PCH Launches Mobile Ad Targeting Using Member-Provided Data
Study: Programmatic Strategies Adopted By 85% of Advertisers and 72% of Publishers
Picture-Based Native Advertising: Marketers, You Have a New Language to Learn
How BuzzFeed Gives Native Ads a Traffic Boost
The Top Seven Technology Trends That Will Dominate 2014
Should You Redesign Your Website? Four User-Friendly Flowcharts
How Are Retailers Using Mobile in the Changing Path to Purchase?
Celebrity Endorsements Don't Earn Trust for Marketers
Digital Shopping for Holidays to Rise, Deloitte Says
Tune In, Turn Off: TV Set Market Declines
Citrix: Instagram, Vine Traffic Reveal Shift Toward Mobile Video
Google Glass Gets Easier Access to Calendar Info, Directions to Home and Work, Kills Long Press
Survey: Apple Tops Smartphone Makers in U.S.; Android Leads Among Platforms
comScore Battles Panelists in Privacy Class-Action Suit
Coke and Pepsi Face Diabetes Backlash
U.S. Economy Grew at 2.8% Rate in Third Quarter
Great presentations are always remembered. And great presenters are always invited back. Learn the basic tenets of high impact presenting: content packaging, presentation architecture and how to keep your audience’s attention and ensure optimum results. Join Amy Griggs Kliger, Pesentation Coach, Media Trainer, C3, and learn the techniques and skills you need to be a more effective magazine media pro. Space is limited; register today!
Join Jon Swallen, Chief Research Officer, Kantar Media for a first look at brand-new data and insights on tablet advertising trends. Seats are limited for this complimentary lunch program – register today! November 13.
The MPA Factbook is for the first time available in a digital edition, produced by our member and sponsor Brown Printing Company. Enjoy the 2013/2014 MPA Factbook – filled with facts, stats and insights on magazine media!
November 13, 2013
810 Seventh Avenue
Get the Latest Insights on Tablet Edition Advertising: Sell more effectively armed with brand-new data and insights on tablet advertising from Kantar's Jon Swallen. Be the first to learn what some of the largest players are doing to take advantage of this medium, what creative executions are trending, the top advertising categories and more.
November 19, 2013
The law is changing as fast as your job description. Are you keeping up? Join us on November 19 for ASME's annual Legal Briefing for Magazine Editors.
Influenced equally by sixties-era happenings and the gonzo childhoods of its proprietors, Area opened its doors in 1983. The club, unlike any that came before it, underwent a painstaking transformation roughly every six weeks, with themes like Confinement, Suburbia, and Science Fiction that incorporated elaborate art installations with taxidermied bears, live monitor lizards, and enemas.