Wednesday, November 6, 2013
MPA Digital: TAP
The only Conference where you will learn the latest, see it in action, and meet the agents of change driving magazine media's digital evolution. December 10.
People Partners With Twitter for Behind-the-Scenes CMA Coverage, Celebs' Selfies to Appear in People Feed
People will be the first media partner to use the Twitter Mirror backstage at an event. The photos and videos snapped by the presenters, nominees and performers will be available on People’s Twitter feed thanks to the visual timeline. Followers won’t even have to manually open the photos to see them in their feeds.
Forbes Media Partners to Create Online Business School
The Forbes School of Business will offer an online program through a speaker series and webinars featuring business experts culled from Forbes’ roster of approximately 1,200 international contributors. Forbes’ contributors will also be available to serve as guest lecturers at the school’s Iowa campus.
AARP Sends a "Thank You" to Caregivers
Timed to coincide with November’s National Family Caregivers Month, to honor the 42 million Americans who care for a loved one with a chronic condition, disability or the frailties of old age, the campaign is the second time AARP and the Ad Council have collaborated on this issue.
Brides Magazine Wants Its App to Take on Wedding Dress Counterfeiters
The magazine said consumers using the app's new feature, Brides Against Counterfeiting, can hold their smartphones over the website of a participating retailer or manufacturer to view an AuthentiGuard Prism, which is a symbol embedded with code.
Siempre Mujer Day of the Dead Benefit Draws Celebs, Raises $55,000 for Arts Education
The benefit raised $55,000 with all proceeds supporting El Museo’s Latin American and Hispanic arts education programs. The event drew more than 450 people, including Telemundo host Adamari Lopez and Latin-fusion singer Xenia Rubinos.
Marie Claire EIC Fetes Randi Zuckerberg
National Review Editor-at-Large Tweeted from Locked Down New Jersey Mall
Vogue China Marks 100th Issue
Bloomberg Markets Magazine Reveals Hidden Billionaires
Hearst Magazines International Names East Asia Managing Director
Tom Cruise Files $50-million Lawsuit Against Bauer Publishing
Prince Charles Edits IPC's Country Life Magazine
Waldorf Astoria Print Ads Feature Bond Girl
Scottsdale Magazine to Relaunch
New Magazine Need’s Goal Is to Become a Magazine-Slash-Marketplace That Isn’t Boring
How Publishers Hope to Close the Mobile Revenue Gap
A New Breed of Trade Publication for the Digital Kids
Rand Paul No Longer a Columnist After Allegation of Plagiarism of Material from The Week
Publishers Should Learn from Gaming: Offer Your Audience Opportunities for Competence, Relatedness & Agency
CEO Armstrong: Ad Surge Is a Big "Megatrend" Helping AOL
Why Ad Agencies Aren't Going Away Anytime Soon
AP Taps MediaVoice for Native Ads
Where's the Wall? Mulling Native Ad Legal Issues
Adobe Is "Rocking" Online Retail Analytics with a 72% Dollar Share
Mobile Drives LinkedIn's Sponsored Updates
Photo and Video Sharers Are More Likely to Be Young and Female Thanks to Apps Like Snapchat and Instagram
Nine Steps to An Integrated Marketing and Advertising Campaign
Mobile Users Research Purchases from Home
Consumers Want WiFi-Snooping Ruling Against Google to Stand
Join Jon Swallen, Chief Research Officer, Kantar Media for a first look at brand-new data and insights on tablet advertising trends. Seats are limited for this complimentary lunch program – register today! November 13.
The MPA Factbook is for the first time available in a digital edition, produced by our member and sponsor Brown Printing Company. Enjoy the 2013/2014 MPA Factbook – filled with facts, stats and insights on magazine media!
November 06, 2013
The Professor's LOFT
This event will be our first in a special series of ASME NEXT Talks featuring a writer. Our guest on November 6 will be Sarah Stillman, staff writer at The New Yorker and 2012 National Magazine Award winner.
November 06 - 07, 2013
This two-day workshop for junior-level editors covers print and digital fundamentals. The workshop explores the role of the publisher, provides hands-on training with veteran editors and includes small-group sessions about career building. Attendees come away inspired and informed.
November 19, 2013
The law is changing as fast as your job description. Are you keeping up? Join us on November 19 for ASME's annual Legal Briefing for Magazine Editors.
National Journal correspondent Matthew Cooper reports that Fred Hiatt, editorial page editor for The Washington Post, offered his resignation to the paper's new owner, Jeff Bezos. Although the billionaire owner declined, Cooper writes that Bezos's response to the proposal provides insight into his plans for the paper...