The Association of Magazine Media

Friday, November 1, 2013

Grab a Friend + Go
Join the digerati who are shaping magazine media’s future! Sign up and bring a colleague (complimentary) for the 3rd annual Digital Series Cocktail Reunion. 6:00-8:00pm, November 20, NYC.
MPA’s Mary Berner and Rita Cohen Highlighted in FIPP’s Magazine World
In the 79th issue of FIPP’s flagship Magazine World, MPA’s President and CEO, Mary Berner and Rita Cohen, Senior Vice President of Legislative and Regulatory Policy were highlighted for their efforts to change the conversation about magazine media, through evolving corporate culture and tireless lobbying to combat damaging postal policies, respectively.
From AM2C: Magazine Leaders Take Jabs, Forge Ahead
At the closing event of the American Magazine Media Conference last week The New York Times' David Carr interviewed notable leaders in the magazine industry, including executives from Hearst, Conde Nast, Rodale, Time Inc. and Meredith Corp.
Publisher’s Statements Show Magazines with Digital Editions Have Something to Celebrate
Hebbard: Data shows naysayers are jumping the gun and missing the whole picture when it comes to digital editions and overall circulation.
Q&A with Norman Pearlstine, Time Inc.'s New Chief Content Officer
Norman Pearlstine, who had the editor in chief job from 1994 to 2005 and is returning from Bloomberg LP in the content officer role, joined Time Inc. CEO Joe Ripp in talking about the thinking behind the new organization.
Q&A with Teen Vogue's VP and Publisher Jason Wagenheim on Social, Mobile and Really Big Campaigns
Behind Teen Vogue's Multiplatform Ad Sales Strategy: Wagenheim describes how programs like Back to School Saturday, Fashion U. and the Insider app harness Teen Vogue's highly social, mobile and fashion-forward readers to break 21 new accounts and the automotive category, which the magazine had never done before, all while emphasizing print.
The Forbes Digital Content Model and Power of the Long-Tail
Chief product officer Lewis D'Vorkin outlines the business news outlet's approach online, where 50% of its monthly traffic drives to articles at least 30 days old.
Mag Bag: This Week in Magazines
Departures boasts big ad page gain in 2013, MSLO names Dienst CEO, Krsulich named publisher of Men’s Journal, and more.
Marie Claire’s Power Women Lunch Honors a "New Guard" of Females
On Wednesday, La Mer Hosted a Celebratory Dinner for Condé Nast Traveler's Pilar Guzman
“Ask Drew” Is Brides’ First Ongoing Celebrity Column
Ted Conover Revisits Harper’s Undercover Assignment
Forbes to Launch Edition in Armenia
Extreme Makeover: The Hill Edition
More on Politico's Glossy Magazine
Next Issue Brings Unlimited Magazines to Your iPhone
People Moves at Time, National Journal, Women’s Wear Daily, Politico and More…
Magazine Publisher Jack Bierman, Dies at 71
Garage Appoints Charlotte Stockdale
Digital Circ Continues to Rise for B-to-B Pubs
Where We Decide: The Exponential Impact of Retail Creativity
Marketers: Facebook Still Has Way More Teens Than Anyone Else
The Trade Desk Adds DG's Pre-Bid Data To DSP
Is Online Advertising Getting Too Complex?
Here Is the Life of a Digital Ad: A Handy Cheat-Sheet for Real-Time Bidding
Missing Ads: Adventures in Ad Blocking
Google Search Trends: Consumers to Spend More Online This Holiday Season
Tech Industry Calls for "Oversight and Accountability" of NSA Surveillance
Join Jon Swallen, Chief Research Officer, Kantar Media, along with special guest Ari Bluman, Chief Digital Investment Officer, GroupM North America, for a first look at brand-new data and insights on tablet advertising trends. Seats are limited for this complimentary lunch program – register today!
The MPA Factbook is for the first time available in a digital edition, produced by our member and sponsor Brown Printing Company. Enjoy the 2013/2014 MPA Factbook – filled with facts, stats and insights on magazine media!
November 19, 2013
The law is changing as fast as your job description. Are you keeping up? Join us on November 19 for ASME's annual Legal Briefing for Magazine Editors.
November 06 - 07, 2013
This two-day workshop for junior-level editors covers print and digital fundamentals. The workshop explores the role of the publisher, provides hands-on training with veteran editors and includes small-group sessions about career building. Attendees come away inspired and informed.
November 06, 2013
The Professor's LOFT
This event will be our first in a special series of ASME NEXT Talks featuring a writer. Our guest on November 6 will be Sarah Stillman, staff writer at The New Yorker and 2012 National Magazine Award winner.

Bloomberg Businessweek takes a real-world look at the inflated, and nowadays often disappointing comic book collecting market.