Thursday, October 31, 2013
Designed to Perform Symposium: Design & UX Lessons for Digital Content
Just added! Michal Pasternak, chief experience officer at Huge, oversees one of the world's largest and most talented UX teams, Pasternak joins prominent design and UX experts to provide an in-depth look at the challenges facing today's digital content creators.
The Big Handoff at Hearst
The move is classic Hearst: building a new future on top of its old-media foundation. What was once a newspaper publisher has evolved into a diversified holding company with a far broader mandate than its iconic founder could have imagined.
“The Print Magazine Is Thriving and Magazine Circulation Is Very Stable,” Says Hearst’s Michael Clinton
Mr. Clinton noted that magazines are “paid content in a world of free content,” and in the case of Hearst, “a 126-year-old entrepreneur,” everything is paid content. Whether you buy the print edition or the digital edition you have to pay a separate price for each edition.
Norman Pearlstine Rejoining Time Inc. As Chief Content Officer
Time Inc. announced Thursday that Norman Pearlstine, its former editor in chief, would return to the company as executive vice president and chief content officer. He is leaving Bloomberg L.P., where he also was chief content officer.
Time Inc. Signs on With Flipboard People, InStyle First in the Queue
Time Inc. announced plans to put its magazine content on Flipboard. People and InStyle will roll out this week on the mobile news aggregator app, with Time and Fortune scheduled to follow in December.
Forbes.com, Hearst Interactive and WSJ.com Top Survey of Ad Execs
Forbes.com leads thirteen print-based legacy media companies in the 10th Annual MyersBizNet Survey of Advertising Executives on Digital Media Companies’ Value and Sales Organization Performance , conducted in association with Vision Critical.
Cooking Light-Branded Flavors Coming to SodaStream
The licensing deal is the second for Cooking Light, which is seeking to diversify its revenue beyond print and digital advertising. In June, it rolled out a line of ready-made meals sold exclusively at BJ's Wholesale Club, a big-box chain along the East Coast.
1,152 Useful Tips: Q&A with Men’s Health Publisher, Ronan Gardiner and Editor, Bill Phillips
When Publisher, Ronan Gardiner and Editor, Bill Phillips talk about Men’s Health, the excited animation comes through in their voices and you instantly realize this isn’t your father’s men’s magazine anymore. And it never will be again.
National Journal, Fusion Team for Next America Project
The Hill Launches Redesigned website with Native Ad Component: Saw 30% Growth in Web Traffic over Last Year
CEO Andy Weber: How Farm Journal Media Grew Print Revenue While Reducing Dependence on It
Village Voice Editor Tony Ortega to Helm Editorial at Raw Story
Coming: More People Who Live in Google Glass
Study: Mobile Shoppers Connect More with Retailers
54% of Digital Ads Aren't Viewable, and Even "Viewability" Is in a Black Box
Study: Digital Media Use to Average 15.5 Hours a Day by 2015
Web Media Influences Half of Store Sales
Programmatic Ad Spend Set to Soar
Programmatic: Using Data and Analytics to Drive Media Decisions
Is Big Data Crushing the Cookie?
Jeep Integrates Print, Mobile Ads in USA Today to Drive Engagement
Denny's Native Campaign Yields High Engagement
CAPTCHA As Native Advertising
CPG Brands Target Direct-to-Consumer Sales
Facebook Isn't Failing Marketers -Marketers Are Failing Marketers
Facebook's Ad Business Is Doing Great, But Teen Engagement Is Becoming a Problem
Marketing Groups Protest New FCC Mobile Spam Rules
Is the IAB Doing Enough?
Join Jon Swallen, Chief Research Officer, Kantar Media, along with special guest Ari Bluman, Chief Digital Investment Officer, GroupM North America, for a first look at brand-new data and insights on tablet advertising trends. Seats are limited for this complimentary lunch program – register today!
The MPA Factbook is for the first time available in a digital edition, produced by our member and sponsor Brown Printing Company. Enjoy the 2013/2014 MPA Factbook – filled with facts, stats and insights on magazine media!
November 19, 2013
The law is changing as fast as your job description. Are you keeping up? Join us on November 19 for ASME's annual Legal Briefing for Magazine Editors.
November 06 - 07, 2013
This two-day workshop for junior-level editors covers print and digital fundamentals. The workshop explores the role of the publisher, provides hands-on training with veteran editors and includes small-group sessions about career building. Attendees come away inspired and informed.
November 06, 2013
The Professor's LOFT
This event will be our first in a special series of ASME NEXT Talks featuring a writer. Our guest on November 6 will be Sarah Stillman, staff writer at The New Yorker and 2012 National Magazine Award winner.
Scare up some fun with these hauntingly good Halloween ideas. Give your home an eerie elegance with easy DIY crafts and decorations. Having a party? Serve tricks AND treats with our devilish Halloween dessert recipes.