Tuesday, October 22, 2013
Why There's No Such Thing As a (Mere) Magazine Company Anymore
The 2013 Magazine A-List is filled with not only success stories, but in a bunch of cases, most-success-ever stories. Revenues at various titles have hit historic highs, prompted in large part by ad-page growth; Hearst's Elle, for instance, just published the fattest-ever issue (the September fall fashion issue).
Shoppable, Digimarc, and ShopAdvisor Enabled Print Magazines Delight Holiday Shoppers
In a recent MPA survey of magazine media decision makers, 61% said they would like to deliver shopping capabilities to print readers, similar to what they offer on their online and/or tablet editions. Top brands have begun to act on this trend using Digimarc's print-to-mobile technology.
Time Inc.’s All You Takes mCommerce Efforts up a Notch with Digital Watermarks
All You’s November issue will include digital watermarks to let consumers shop from the gift guide section and in two fashion stories. When consumers browse through the issue, orange icons prompt consumers to scan the page with the Digimarc Discover app to shop the item.
Q&A with Bill Phillips and Ronan Gardiner of Men's Health
The title is boasting one of its best sales years: Up 25% in pages over 2012, up 20% in digital advertising revenues, 11 million monthly uniques and a burgeoning event franchise anchored by its new Urbanathlon endurance race, which is attracting upwards of 8,000 participants in multiple cities.
Q&A with Newell Turner, Editorial Director of the Design Group, Hearst Magazines
"I don’t think the role of the editor has changed at all frankly. I think what it’s done is it’s caused us to stop and think about what we’re doing and how we’re doing it. And if you’re a good editor, as good editors have always been, you’re thinking forward and you’re taking advantage of those things that you have and exploring where everything’s going," says Turner.
Forbes Study Finds Branded Content Raises Purchase Intent, Favorability
IPG surveyed 2,259 participants from Forbes.com and showed them Web pages from the site containing branded content from ads in three verticals (auto, liquor and financial services). Those looking at pages with branded content were 41% more likely to express an intent to buy the brand versus those who saw a regular Web page with no branded content.
More on ASME Issuing Editorial Guidelines for Native Ads: Advertiser's Role Should Be Clear
ASME CEO Sid Holt said editors have been asking for guidance in the use of the trendy ad format. “This form of advertising is relatively new,” he said. “They were asking: Is this an acceptable form of advertising, how are we going to distinguish it?”
AAM, GfK MRI Partner to Build Out AAM Reports, Database
Warily Following Amazon’s Lead with Subscription Sales
Publishers Expand Reprint Business to Tap Brand Value
The Publisher Mobile Surge By the Numbers
Playboy Launches NOOK Edition
Playboy Gets Senator Bernie Sanders
More on Ad Age's Magazines of the Year and the A List
Washington Monthly’s Charlie Peters: This Is Your Life
Annette Gallo Named Entertainment Weekly Associate Publisher/Marketing
Sid Yudain, Roll Call Founder, Dies at 90
Genuine Brand Publishing Needs to Trump Generic Content Marketing
Brands Bite Blog, Say Native Is Here to Stay
Flipboard Says That It Really Wants to Help Publishers, Not Take Advantage of Them
Big-5 Publisher Macmillan Makes Many More E-Books Available to Libraries
Apple Event Expected to Bring New Tablets, OSX Mavericks, and a Maybe a Few Surprises
Pew: Nearly a Quarter of U.S. Adults Owns an E-Reader, but Tablets Are Growing Faster
Advertisers to Use Google Platform to Buy Facebook Ads
Facebook Adds Mobile Video, Publisher Features
Do Cross-Platform Campaigns Yield Results?
For Shopper Marketing, Content Is King
Insights Are for Brands, Data Is for Direct Response
Illinois Court Strikes Down Amazon Tax
California Paves the Way for Privacy Taking the Reins on Behalf of the Nation
U.S. Economy Adds 148,000 Jobs, As Unemployment Dips to 7.2%
What’s happening today in tablet advertising? How is the advertiser community embracing tablet technologies? Join us for a complimentary lunch on Nov. 13 and learn exclusive insights on multi-channel advertising trends of magazine brands across print, web, and tablet based on analysis that looks at the entire magazine landscape.
Ensuring optimum results in the digital experience requires new expertise, informed approaches, and a refined skill set in design and UX principles. Join us Nov. 18 at Hearst Tower and learn from the experts how to optimize your content performance at our morning symposium featuring some of today’s most accomplished authorities in design, content strategy and product development.
The MPA Factbook is for the first time available in a digital edition, produced by our member and sponsor Brown Printing Company. Enjoy the 2013/2014 MPA Factbook – filled with facts, stats and insights on magazine media!
November 19, 2013
The law is changing as fast as your job description. Are you keeping up? Join us on November 19 for ASME's annual Legal Briefing for Magazine Editors.
November 06 - 07, 2013
This two-day workshop for junior-level editors covers print and digital fundamentals. The workshop explores the role of the publisher, provides hands-on training with veteran editors and includes small-group sessions about career building. Attendees come away inspired and informed.