Thursday, September 26, 2013
More on the Postal Service's Proposed Rate Increase and The MPA's Response
Mary Berner, president and CEO of The MPA, warned that the industry "will aggressively oppose the proposed rate increase through all channels..."
Q&A with Time Inc.'s Joe Ripp: After Time Warner Split, Our Cash Will Stay Ours
Time Inc. will keep its cash flow instead of seeing it diverted for Time Warner's broader purposes, according to Mr. Ripp, who spoke with Ad Age during Advertising Week in New York.
Elle, Cosmopolitan to Include Actual Vials of Perfume with November Issues
"Until you get a scratch and sniff on your smartphone, magazine media has a unique selling proposition to allow samples," Said Michael Clinton president-marketing and publishing director of Hearst. "This gives our medium an even bigger play into beauty advertising, a big growth category and probably one of the biggest categories in the magazine marketplace."
Esquire on How It's Using Pinterest's Enhanced Article Pin Feature
"Pinterest is probably committed to getting more men on the platform and we want to be there as they do that," says Ross Geisel, director of audience development and social media at Hearst Magazines Digital Media, who's referring to Esquire. "This is a good first start. A lot of the other brands doing this are men's news heavy."
AARP's Real-Time Emmy Tweet Surpasses TV Sponsor Buzz
AARP's unexpected Twitter moment came when Jeff Daniels took home the Emmy for the Best Actor in a Drama Series for his lead role on HBO's "The Newsroom." He playfully mentioned during his acceptance speech that his only previous win was a Barcalounger for AARP's "Movies for Grownups" award.
A-Listers Don't Sell Celeb Magazines the Way They Used to
Peter Kreisky Shares Some Pointers to Take from 10 Magazine Publishers
Branded and Owned by GE, Run by Atlantic Media Strategies, Ideas Lab Is a Test for Brand Journalism
More on Smithsonian Magazine's Free Museum Visits Initiative
Variety Drops F-Bomb on Twitter
You Are What You Stack
Highlighting the Editorial Skills that Matter in Media Today
Paying Sales Teams for Programmatic Sales
Tips for Choosing a Fulfillment Provider
Coffee’s for Closers: Making It in Ad Sales
Chute Debuts Tool for Brands, Publishers to Reach Consumers in Real-Time
Three Myths About the New Web Domains Coming This Fall
Survey: 15% of Amercians Don't Go Online
Deloitte: Look for Moderate Gains This Holiday
The MPA Factbook is for the first time available in a digital edition, produced by our member and sponsor Brown Printing Company. Enjoy the 2013/2014 MPA Factbook – filled with facts, stats and insights on magazine media!
October 22 - 23, 2013
Reimagined and reinvented, AM²C 2013 is Magazine Media’s premier conference, convening the top minds from publishing, editorial, technology and advertising, to explore the topics that matter most during these transformational times.